Fisher-Price Launches Its "Bundles of Joy" Program Celebrating the First
Babies of the New Year
The first Bundles of Joy in 2013 to be recognized across Canada
TORONTO, Nov. 20, 2012 /CNW/ - Today, in honour of National Child Day,
Fisher-Price launched its first ever "Bundles of Joy" campaign, a program
dedicated to celebrating the birth of the first babies of 2013 in cities
across the country. Since National Child Day is a day to encourage and
celebrate children all over the world and help them reach their full learning
potential, Fisher-Price encourages parents, both new and old, to bring out the
joy within their own families and embrace the best job in the world: parenting.
"The arrival of a new baby is always exciting news, but the first baby of the
year is an extra special occasion," said Riza Javellana, Senior Marketing
Manager, Fisher-Price Canada. "We know that new parents can be over-tired and
over-whelmed but we also know how over-joyed they are and we want to help them
celebrate. The 'Bundles of Joy' program allows us this opportunity. We are
thrilled to have a number of hospitals across Canada already on board for our
inaugural year and hope to partner with more as the years go on so we can
celebrate the many more New Year's babies still to come."
Participating new families from hospitals across Canada will receive a
marvelous bundle of gifts from Fisher-Price including Fisher-Price Baby Gear,
toys and products suited to the child's first year of learning and development
needs. Furthermore, families of the first 'Bundles of Joy' of 2013 can opt-in
to receive a yearly gift of age-specific toys and products from Fisher-Price
for their next four birthdays.
"No matter what the age, children look up to their parents as their inspiring
partner who will play with them in the moment and stay engaged while they
assert their joyful independence," continued Javellana. "We are proud that
we can offer the tools, toys and resources for such a wonderful experience
from the first day of a child's life and on."
For more information on the Fisher-Price "Bundles of Joy" program or how your
local hospital can participate please contact Bernice Couto at
firstname.lastname@example.org. For more information on Fisher Price products and
toys, visit www.Fisher-Price.ca.
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT) located in East
Aurora, N.Y., is the leading brand of infant and preschool toys in the world.
The Company has an 80-year legacy of high quality toys that enhance early
childhood development. Its often-emulated Play Laboratory was the first child
research center of its kind in the toy industry, allowing researchers to
observe the way children play and how play benefits their development. Some of
the Company's best-known "classic" brands include Little People® and Power
Wheels®. Price is also a leading developer of baby gear products (Baby
Swings, Bouncers, High Chairs, Entertainers, Bath & Potty products & unique
formats such as Space Saver High Chairs & Infant to Toddler Rocker), Newborn &
Infant toys as well as a wide array of character-based toys inspired by high
quality children's programming such as 'Laugh & Learn', Thomas & Friends, Dora
the Explorer™ and Mickey Mouse Clubhouse. The Company's web site,
www.Fisher-Price.ca provides valuable information and resources to parents.
Mattel, Inc. (NASDAQ: MAT - News) (www.mattel.com) is the worldwide leader in
the design, manufacture and marketing of toys and family products. The Mattel
family is comprised of such best-selling brands as Barbie®, the most popular
fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®,
Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little
People®, Power Wheels® and a wide array of entertainment-inspired toy lines.
In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to
Work For" for the fourth year in a row, and also is ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens." With worldwide
headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people
in 43 countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play."
Media Contact & Inquiries:
Name: Bernice Couto Tel: 416-486-7219 Email:email@example.com
SOURCE: Fisher-Price Canada, Inc.
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-0- Nov/20/2012 13:00 GMT
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