Fisher-Price Launches Its "Bundles of Joy" Program Celebrating the First Babies of the New Year The first Bundles of Joy in 2013 to be recognized across Canada TORONTO, Nov. 20, 2012 /CNW/ - Today, in honour of National Child Day, Fisher-Price launched its first ever "Bundles of Joy" campaign, a program dedicated to celebrating the birth of the first babies of 2013 in cities across the country. Since National Child Day is a day to encourage and celebrate children all over the world and help them reach their full learning potential, Fisher-Price encourages parents, both new and old, to bring out the joy within their own families and embrace the best job in the world: parenting. "The arrival of a new baby is always exciting news, but the first baby of the year is an extra special occasion," said Riza Javellana, Senior Marketing Manager, Fisher-Price Canada. "We know that new parents can be over-tired and over-whelmed but we also know how over-joyed they are and we want to help them celebrate. The 'Bundles of Joy' program allows us this opportunity. We are thrilled to have a number of hospitals across Canada already on board for our inaugural year and hope to partner with more as the years go on so we can celebrate the many more New Year's babies still to come." Participating new families from hospitals across Canada will receive a marvelous bundle of gifts from Fisher-Price including Fisher-Price Baby Gear, toys and products suited to the child's first year of learning and development needs. Furthermore, families of the first 'Bundles of Joy' of 2013 can opt-in to receive a yearly gift of age-specific toys and products from Fisher-Price for their next four birthdays. "No matter what the age, children look up to their parents as their inspiring partner who will play with them in the moment and stay engaged while they assert their joyful independence," continued Javellana. "We are proud that we can offer the tools, toys and resources for such a wonderful experience from the first day of a child's life and on." For more information on the Fisher-Price "Bundles of Joy" program or how your local hospital can participate please contact Bernice Couto at email@example.com. For more information on Fisher Price products and toys, visit www.Fisher-Price.ca. About Fisher-Price: Fisher-Price, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has an 80-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People® and Power Wheels®. Price is also a leading developer of baby gear products (Baby Swings, Bouncers, High Chairs, Entertainers, Bath & Potty products & unique formats such as Space Saver High Chairs & Infant to Toddler Rocker), Newborn & Infant toys as well as a wide array of character-based toys inspired by high quality children's programming such as 'Laugh & Learn', Thomas & Friends, Dora the Explorer™ and Mickey Mouse Clubhouse. The Company's web site, www.Fisher-Price.ca provides valuable information and resources to parents. About Mattel Mattel, Inc. (NASDAQ: MAT - News) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." Media Contact & Inquiries: Name: Bernice Couto Tel: 416-486-7219 Email:firstname.lastname@example.org SOURCE: Fisher-Price Canada, Inc. To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/November2012/20/c9663.html CO: Fisher-Price Canada, Inc. ST: Ontario NI: HOU * NP -0- Nov/20/2012 13:00 GMT
Fisher-Price Launches Its "Bundles of Joy" Program Celebrating the First Babies of the New Year
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