Fisher-Price Launches Its "Bundles of Joy" Program Celebrating the First Babies of the New Year

Fisher-Price Launches Its "Bundles of Joy" Program Celebrating the First 
Babies of the New Year 
The first Bundles of Joy in 2013 to be recognized across Canada 
TORONTO, Nov. 20, 2012 /CNW/ - Today, in honour of National Child Day, 
Fisher-Price launched its first ever "Bundles of Joy" campaign, a program 
dedicated to celebrating the birth of the first babies of 2013 in cities 
across the country. Since National Child Day is a day to encourage and 
celebrate children all over the world and help them reach their full learning 
potential, Fisher-Price encourages parents, both new and old, to bring out the 
joy within their own families and embrace the best job in the world: parenting. 
"The arrival of a new baby is always exciting news, but the first baby of the 
year is an extra special occasion," said Riza Javellana, Senior Marketing 
Manager, Fisher-Price Canada. "We know that new parents can be over-tired and 
over-whelmed but we also know how over-joyed they are and we want to help them 
celebrate. The 'Bundles of Joy' program allows us this opportunity. We are 
thrilled to have a number of hospitals across Canada already on board for our 
inaugural year and hope to partner with more as the years go on so we can 
celebrate the many more New Year's babies still to come." 
Participating new families from hospitals across Canada will receive a 
marvelous bundle of gifts from Fisher-Price including Fisher-Price Baby Gear, 
toys and products suited to the child's first year of learning and development 
needs. Furthermore, families of the first 'Bundles of Joy' of 2013 can opt-in 
to receive a yearly gift of age-specific toys and products from Fisher-Price 
for their next four birthdays. 
"No matter what the age, children look up to their parents as their inspiring 
partner who will play with them in the moment and stay engaged while they 
assert their joyful independence," continued Javellana. "We are proud that 
we can offer the tools, toys and resources for such a wonderful experience 
from the first day of a child's life and on." 
For more information on the Fisher-Price "Bundles of Joy" program or how your 
local hospital can participate please contact Bernice Couto at For more information on Fisher Price products and 
toys, visit 
About Fisher-Price: 
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT) located in East 
Aurora, N.Y., is the leading brand of infant and preschool toys in the world. 
The Company has an 80-year legacy of high quality toys that enhance early 
childhood development. Its often-emulated Play Laboratory was the first child 
research center of its kind in the toy industry, allowing researchers to 
observe the way children play and how play benefits their development. Some of 
the Company's best-known "classic" brands include Little People® and Power 
Wheels®. Price is also a leading developer of baby gear products (Baby 
Swings, Bouncers, High Chairs, Entertainers, Bath & Potty products & unique 
formats such as Space Saver High Chairs & Infant to Toddler Rocker), Newborn & 
Infant toys as well as a wide array of character-based toys inspired by high 
quality children's programming such as 'Laugh & Learn', Thomas & Friends, Dora 
the Explorer™ and Mickey Mouse Clubhouse. The Company's web site, provides valuable information and resources to parents. 
About Mattel
Mattel, Inc. (NASDAQ: MAT - News) ( is the worldwide leader in 
the design, manufacture and marketing of toys and family products. The Mattel 
family is comprised of such best-selling brands as Barbie®, the most popular 
fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, 
Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little 
People®, Power Wheels® and a wide array of entertainment-inspired toy lines. 
In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to 
Work For" for the fourth year in a row, and also is ranked among Corporate 
Responsibility Magazine's "100 Best Corporate Citizens." With worldwide 
headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people 
in 43 countries and territories and sells products in more than 150 nations. 
At Mattel, we are "Creating the Future of Play." 
Media Contact & Inquiries: 
Name: Bernice Couto Tel: 416-486-7219 
SOURCE: Fisher-Price Canada, Inc. 
To view this news release in HTML formatting, please use the following URL: 
CO: Fisher-Price Canada, Inc.
ST: Ontario
NI: HOU * NP  
-0- Nov/20/2012 13:00 GMT
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