Shop Water Filters on Cyber Monday

  Shop Water Filters on Cyber Monday

  *Shop on Cyber Monday to get the best deal of the year
                                 on water filters
  *Save 10 percent and get free shipping Wed., Nov. 21, through Tues., Nov.
  *Order filter now to ensure you get the freshest water during the holidays

Business Wire

LOUISVILLE, Ky. -- November 20, 2012

When you are shopping online this Cyber Monday, take advantage of the latest
water filter promotion from GE appliances to ensure your visiting family and
friends have the cleanest water possible.

From Nov. 21 through Nov. 27, GE is offering the best deal of the year on
water filters: get 10 percent off plus free shipping at 
when you use the promotion code, “TURKEY.” The promotion is also available via
phone at 1-877-519-8456.

“Buying a replacement water filter on Cyber Monday allows you to check off an
item on your to-do list from the convenience of your computer, and you get the
best performance out of your filter for holiday cooking, baking and
entertaining,” says Laura Edwards, marketing manager, GE Parts.

GE water filters feature a carbon core that reduces chlorine taste and odor
from water, along with more than 15 contaminants, including select natural
deposits, and certain herbicides and pesticides. Over time, the carbon pores
fill, leaving fewer spaces for more materials to be filtered out of the water.
A slow flow of water from the refrigerator dispenser is a sign of buildup, and
indicates it’s time to change the filter.

To make it easy to change the filter on a regular basis, GE offers a
SmartOrder program. Sign up online and GE will send you a water filter
replacement every three, six, nine or 12 months.

“Most filters should be replaced every six months, but we give our customers
the chance to customize their schedule. They simply input their model number,
sign up for the program and their credit card is charged when a new filter is
sent, free of shipping charges,” says Edwards. “We have found that, while
consumers would ideally replace their filter every six months, some are
currently replacing it only a handful of times during the 13-year average life
of their refrigerator. SmartOrder makes it more convenient to get on a regular

To find the filter you need, GE has a Filter Finder online tool that will help
you order the replacement that fits with your GE refrigerator.

Filtered water benefits

GE water filters offer several benefits to consumers, including:

  *Filtered water tastes great. GE’s water filters not only make water smell
    and taste better by reducing chlorine, they also filter substances like
    lead and mercury from the water.
  *GE’s new French door refrigerator removes 98 percent of five trace
    pharmaceuticals found in water, such as progesterone, and ibuprofen. ^ *
  *Filtered water saves money. A helpful calculator shows how much money is
    saved if a home switches from bottled water to filtered, tap water.
  *Ditching the bottled water for filtered water means fewer plastic bottles
    arriving in landfills.

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About GE Appliances

GE Appliances is at the forefront of building innovative, energy-efficient
appliances that improve people’s lives. GE Appliances’ products include
refrigerators, freezers, cooking products, dishwashers, washers, dryers, air
conditioners, water filtration systems and water heaters. General Electric
(NYSE: GE) works on things that matter to build a world that works better. For
more information on GE Appliances, visit

^*In addition to lead, mercury, and other select contaminants, GE RPWF filters
reduce ibuprofen, atenolol, fluoxetine, progesterone, and trimethoprim. Not
all pharmaceuticals may be present in your water.


GE Appliances
Julie Wood, Manager, Appliances PR, 502-452-5914
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