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Zacks Industry Outlook Highlights: Macy's, Amazon, Apple, Barnes & Noble and Google

 Zacks Industry Outlook Highlights: Macy's, Amazon, Apple, Barnes & Noble and
                                    Google

PR Newswire

CHICAGO, Nov. 20, 2012

CHICAGO, Nov. 20, 2012 /PRNewswire/ -- Today, Zacks Equity Research discusses
the U.S. eCommerce, including Macy's (NYSE:M), Amazon (Nasdaq:AMZN), Apple
(Nasdaq:AAPL), Barnes & Noble (NYSE:BKS) and Google (Nasdaq:GOOG).

(Logo: http://photos.prnewswire.com/prnh/20101027/ZIRLOGO)

A synopsis of today's Industry Outlook is presented below. The full article
can be read atLink: 
http://www.zacks.com/stock/news/87127/e-commerce-stock-outlook-nov-2012

A July 2012 study by Forrester Research points to the most popular products
being sold online. The 10 hottest individual product categories are women's
apparel, books, computer hardware, computer software, apparel, toys/video
games, video DVDs, health and beauty, consumer electronics and music.

Apparel

is a huge market and although online sales are currently under 10% of total
apparel sales, the category already generates the most dollars. Selling tools,
such as zoom, color swatching and configurators are helping the process. Even
primarily brick-and-mortar outfits like Macy's (NYSE:M) sees that consumers
purchasing through multiple channels (online and offline stores) tend to spend
more. This is encouraging traditional retailers to offer an online store to
supplement sales. Online sales also show better conversions since searches
usually draw consumers with a prior intention to purchase.

The increase in technology purchases over the Internet is driven by not only
individual consumers, but also companies and governments. The efficient and
timely processing of orders, choice of payment options, subscription-selling
and sales under the SaaS model are all facilitators.

The Association of American Publishers says that ebook sales in the U.S.
continue at a steady rate and are likely to touch $1.5 billion this year. What
is more encouraging is however the growth U.S. players are seeing in
international markets (sales up 333% in 2011). Amazon (Nasdaq:AMZN) and Apple
(Nasdaq:AAPL) are the primary channels facilitating international expansion,
although Barnes & Noble (NYSE:BKS), other smaller players and local companies
in international markets are also playing a part.

Google's (Nasdaq:GOOG) Youtube remains the forerunner facilitating onlinevideo
consumption, with significantly higher unique viewers (UVs) and unique
streams. VEVO and AOL Media Network are in second and fourth positions,
respectively in both respects.

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