Tito El Bambino and Wendy's "Unwrap" New Mozzarella Chicken Supreme Sandwich

 Tito El Bambino and Wendy's "Unwrap" New Mozzarella Chicken Supreme Sandwich

PR Newswire

DUBLIN, Ohio, Nov. 20, 2012

DUBLIN, Ohio, Nov. 20, 2012 /PRNewswire/ --Latino sensation Tito El Bambino
and Wendy's^® announced Sunday the identity of the secret sandwich featured in
the "Wendy's Secret Sandwich" Contest earlier this month. Fans can check out
Tito El Bambino's announcement at www.celebraconwendys.com/sandwichsecreto.
Later this month, the lucky winner of the contest, who will be traveling to
see Tito El Bambino in concert next year, will be posted on Wendy's Latino
Facebook page at www.facebook.com/wendyslatino.

In the "Wendy's Secret Sandwich" contest, entrants guessed the five
ingredients of the new sandwich, the Mozzarella Chicken Supreme Sandwich, via
a Facebook tab that allowed users to build and submit their sandwich entry
online.

Those who guessed a homestyle filet of premium all white meat chicken, topped
with creamy parmesan sauce made from real buttermilk, sour cream and Parmesan
cheese, two slices of natural Mozzarella cheese, and finished off with lettuce
and tomato — all on a butter toasted bun — were entered in the random drawing
to win VIP tickets to see Tito El Bambino in concert. All Wendy's fans can
enjoy this flavorful sandwich, now available at participating Wendy's, for a
limited time.

"We're dedicated to providing our customers with distinctive, unique flavor
combinations with premium ingredients," said Jesus Valdez, Wendy's Director,
Brand Management for U.S. Hispanic Markets. "This is the time of year to enjoy
all that the season has to offer, and now that the secret sandwich is out of
the bag, we're excited to offer this delicious sandwich to our fans."

The contest winner, who correctly guessed the ingredients of the Mozzarella
Chicken Supreme Sandwich, will be on their way on the trip of a lifetime to
meet reggaeton and pop artist Tito El Bambino. The winning prize pack includes
VIP tickets to one of Tito El Bambino's concerts next year, round trip airline
tickets for the winner and a companion, and accommodations for one night.

"Congratulations to the winner and thanks to all the Wendy's fans who entered
the Secret Sandwich contest who share my passion for good flavor and good
music," said Tito El Bambino. "I'm looking forward to sharing a Wendy's
Mozzarella Chicken Supreme Sandwich with the contest winner in person."

Fans can visit Wendy's Latino Facebook page at www.facebook.com/wendyslatino
for news on the latest products, offerings and contests, including the "Como
es el Sabor de Tus Fiestas? Contest," which opens this week at
www.celebraconwendys.com/fiestas.

About Tito El Bambino
One of the pioneers of reggaeton, Tito "El Bambino" debuted his solo album
"Top of the Line" in 2006. His newest album "INVICTO" will be released in
November 2012. The artist is the recipient of a Latin Grammy^®, a winner of
nine Billboard Music Awards^®, four Premios Lo Nuestro^®, 11 American Society
of Composers Authors and Publishers (ASCAP^®) awards and was twice named
Songwriter of the Year by ASCAP. He is known for being a spokesperson against
violence and an activist against drugs and the mistreatment of children.

About The Wendy's Company
The Wendy's Company is the world's third largest quick-service hamburger
company.The Wendy's system includes more than 6,500 franchise and company
restaurants in the U.S. and 27 countries and U.S. territories worldwide.For
more information visit www.wendys.com, or www.aboutwendys.com.

MEDIA CONTACTS:
Kristin Kelley, 404-879-9248
kristin.kelley@ketchum.com

SOURCE Wendy's

Website: http://www.wendys.com
 
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