Get Movin' for a Cause With the Inspiring Zumba(R) Instructors

Get Movin' for a Cause With the Inspiring Zumba(R) Instructors
Featured as In-Game Avatars in Zumba(R) Fitness Core 
Meet the Five Heroes Who Are Making a Difference 
EDISON, NJ -- (Marketwire) -- 11/19/12 --  Majesco Entertainment
Company (NASDAQ: COOL), an innovative provider of video games for the
mass market and makers of the best-selling Zumba(R) Fitness video
game franchise, is showcasing five extraordinary Zumba(R) instructors
who appear as in-game avatars within the new Zumba(R) Fitness Core
video game. United by their passion for Zumba and committed to causes
that have very personal meaning for each of them, these Zumba(R)
instructors are true heroes who are helping to make a difference for
the larger community:  


 
--  Beth Hochstein is a Zumba instructor with Parkinson's Disease who
    teaches Zumba(R) classes for people with Parkinson's Disease;
--  Diana Walton is a Zumba instructor and breast cancer survivor who
    regularly hosts Party in Pink(TM) Zumbathon(TM) charity events to
    raise money for breast cancer research;
--  Michael Bertrand is a Zumba instructor with Asperger's Syndrome who
    regularly hosts Zumbathon(TM) charity events to raise money for
    Autism research;
--  Annie Gurrola is a full time active duty soldier in the United States
    Army and volunteers her time teaching Zumba classes to soldiers and
    their spouses;
--  Shelly Ruch is a Zumba instructor and breast cancer survivor who hosts
    Party in Pink(TM) fundraising events for breast cancer research and
    teaches Zumba classes that include other cancer survivors.

  
Meet these inspiring Zumba instructors and find out more about their
stories by watching the trailer here or downloading it here [click on
"Instructor Heroes Video"]. 
"We were incredibly moved by these uplifting stories that demonstrate
a tremendous strength of character to triumph over adversity," said
Liz Buckley, General Manager of the Zumba(R) Fitness video game
franchise, Majesco Entertainment. "What's even more inspiring is that
these instructors have drawn strength and support from the remarkable
Zumba community and in turn consistently given back to others. It has
been an honor to feature these Zumba instructors in Zumba(R) Fitness
Core and help bring attention to thei
r causes."  
In support of these courageous Zumba instructors, Majesco is now
offering a Party in Pink(TM) avatar outfit that can be purchased
through the Xbox LIVE(R) Marketplace for the Xbox 360(R) video game
and entertainment system from Microsoft for 240 Microsoft Points. For
a period of 6 months from October 2nd, 2012 to April 2nd, 2013,
Majesco will donate 100% of your purchase of the specially marked
Party in Pink(TM) Zumba(R) Wear Avatar outfit to Susan G. Komen for
the Cure(R). To buy the Party in Pink(TM) outfit, please click here. 
Zumba(R) Fitness Core is the newest iteration in the hit Zumba(R)
Fitness video game franchise that has sold more than eight million
copies worldwide. The first and only video game designed to sculpt
your abs, Zumba(R) Fitness Core is packed with an array of features
including 40 new songs and routines, 33 international dance styles
from around the world and hot new choreography designed to give you
flat, sexy abs through an exhilarating total body workout. PARTY YOUR
ABS OFF(TM) as celebrity Zumba instructors guide you through routines
set to a range of current chart-topping hits, era classics, exclusive
re-records and genre-blending fusion tracks from artists like Sean
Paul, Enrique Iglesias, Karmin, Don Omar and many more. Choose from
45 different pre-set classes or customize your workout to suit your
preference. New fitness features include nutrition and lifestyle tips
plus personal goals to keep you motivated. Multiplayer support for up
to 4 on Wii(TM) and online connectivity with Kinect(TM) for Xbox 360
unites players with the wider Zumba(R) community. Skip the crunches
and dance your way to tight, toned abs with this engaging new
interactive fitness experience! 
Zumba(R) Fitness Core is now available on the Wii(TM) system from
Nintendo and Kinect for Xbox 360. A free playable demo is also
available for download here from Xbox LIVE Marketplace for Xbox 360.
Watch the launch trailer and find out more at ZumbaFitnessGame.com. 
About Zumba(R) Fitness, LLC
 Zumba(R) Fitness is a global lifestyle
brand that fuses fitness, entertainment and culture into an
exhilarating dance-party workout. Coined "fitness-parties," Zumba(R)
classes blend upbeat world rhythms with easy-to-follow choreography,
which provide effective, total-body workouts. Founded in 2001, the
company is now the largest branded fitness program in the world --
reporting more than 14 million weekly class participants, in over
140,000 locations, across more than 150 countries. In addition to its
original Zumba(R) program, the company also offers a range of
specialty classes, including Zumba Gold(R) (for active older adults),
Zumba(R) Toning (body-sculpting class that uses maraca-like Toning
Sticks), Aqua Zumba(R) (the ultimate "pool party" workout),
Zumbatomic(R) (Zumba routines for kids), Zumba Sentao(TM)
(chair-based Zumba(R) class that strengthens, balances and stabilizes
the core) and Zumba(R) in the Circuit (a 30-minute workout that
combines signature Zumba(R) moves with circuit training at timed
intervals). The Zumba(R) fitness lifestyle is rounded out by the
company's many consumer product offerings, including DVD sets, music
collections, multi-seasonal apparel and footwear, video games,
Fitness-Concert(TM) events and a lifestyle magazine. For more
information about Zumba(R) Fitness programs and products, or to find
a live class, visit zumba.com and find us on Facebook and Twitter. 
About Majesco Entertainment Company
 Majesco Entertainment Company is
a leading developer and publisher of video games for the mass market.
Building on more than 20 years of operating history, the company is
focused on developing and publishing a wide range of casual and
family oriented video games on all leading console and handheld
platforms as well as online, social networks and mobile devices.
Product highlights include Zumba(R) Fitness, Cooking Mama(TM) and NBA
Baller Beats(TM). The company's shares are traded on the Nasdaq Stock
Market under the symbol: COOL. Majesco is headquartered in Edison, NJ
with offices in San Francisco, CA, Brockhamptom, UK, and a social
games development studio in Foxboro, MA. More info can be found
online at majescoent.com or on Twitter. 
Nintendo trademarks and copyrights are properties of Nintendo. 
Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered
trademarks or trademarks of the Microsoft group of companies.  
Media Contacts:
Reverb Communications
Kim Poggetti
Kim@reverbinc.com
(209) 586-1495 x113 
Rebecca Keesee 
Rebecca@reverbinc.com 
(209) 586-1495 x108