MEMS, the Cornerstone of Intelligent Connected Devices: Key Theme at MEMS Executive Congress US 2012

  MEMS, the Cornerstone of Intelligent Connected Devices: Key Theme at MEMS
  Executive Congress US 2012

MEMS Suppliers and OEMs explore trends, technologies and market influences at
MEMS Industry Group’s flagship business conference

MEMS Executive Congress 2012

Business Wire

PITTSBURGH -- November 19, 2012

MEMS Industry Group (MIG), a global industry organization with more than 150
member-companies and partners, wrapped up another successful MEMS Executive
Congress® US 2012, November 7-8, 2012 in Scottsdale, AZ. Fueled by
double-digit growth rates and with an overall market estimated to reach US
$12.5B by 2016^1, the micro-electromechanical systems (MEMS) industry is
realizing explosive growth in consumer electronics and mobile handsets, is
strongly resurgent in automotive, and is emerging as a core enabling
technology in biomedical/quality of life and diverse industrial applications,
including energy and transportation. A record number of attendees at MIG’s
eighth annual executive conference and networking event were treated to an
inside look at what’s propelling the MEMS market, and MEMS-enabled devices,

“We are seeing a massive proliferation of MEMS devices across a broad range of
applications: from mobile handsets, tablets and pico projectors, to
health/medical monitors, automotive safety systems, the smart grid, gaming,
and robotics,” said Karen Lightman, managing director, MEMS Industry Group.
“This combination of rapid growth and demand for smaller, lower-power MEMS has
created challenges that our industry is solving. ‘Sensor fusion’ is easing the
integration of MEMS in heterogeneous systems. MEMS suppliers are making
lower-power devices and are packaging MEMS in IMUs that conserve board space.
And the industry is coming together to address the critical issue of MEMS
standardization. At MEMS Executive Congress, we dove collectively into these
and other pressing issues.”

Opening Keynote Speaker Ajith Amerasekera, director, product acceleration,
High Performance Analog Business, Texas Instruments, described the criticality
of power to perpetual and seamless connectivity. “As a technology that
supports ubiquitous intelligence, MEMS is helping to drive advances in
electronic devices. At the same time, we must consider the demands of
pervasive, connected electronic applications, in terms of energy generation
and management. The MEMS industry, and the larger ecosystem of which it is a
part, must rise to the challenges of integrated low-power sensor technology,
smaller form-factor battery and storage technology, and true energy harvesting
in order to sustain what will one day be trillions of connected devices.”

Closing Keynote Speaker Robert Brunner, founder, creative director and
partner, Ammunition—the innovation firm behind products from Apple, Barnes &
Noble, Beats by Dr. Dre, Adobe and Lark—offered MEMS Executive Congress
attendees his inclusive philosophy of product design. “Everybody in this room
is a designer,” said Brunner. “Great design is developed around a vision that
manifests itself in something that people find not only useful, but
desirable.” Brunner further hit a chord with the audience when he stated that
“while technology enables, it is design that establishes.”


MIG’s second MEMS Technology Showcase® was yet again a highlight of the
conference. Moderated by Shawn G. DuBravac, chief economist and senior
director of research, Consumer Electronics Association (CEA), MEMS Technology
Showcase inspired attendees to vote for their favorite MEMS-enabled product in
the competition. This year’s winner, Sphero by Orbotix, is the first
robotic-ball gaming device controlled with a tilt, touch or swing from a
smartphone or tablet.


Now in its eighth year, MEMS Executive Congress is an annual event that brings
together business leaders from a broad spectrum of industries: automotive,
consumer goods, energy/environmental, industrial, medical and telecom. It is a
unique professional forum at which executives from companies designing and
manufacturing MEMS technology sit side-by-side with their end-user customers
in panel discussions and networking events to exchange ideas and information
about the use of MEMS in commercial applications.

Premier sponsors of MEMS Executive Congress 2012 include: Platinum Sponsor EV
Group; Gold Sponsors Applied Materials and SPTS Technologies; and Silver
Sponsors Analog Devices, Freescale Semiconductor, STMicroelectronics  and SUSS

Event sponsors include: ACUTRONIC, Akustica, A.M. Fitzgerald & Associates,
Bosch Automotive Electronics, Bosch Sensortec, Coventor, Fries Research &
Technology (FRT),Global Semiconductor Alliance (GSA), IHS iSuppli, imec,
IntelliSense, Kionix, Maxim Integrated, MEMS Journal, MEMS and Nanotechnology
Exchange, MIPI Alliance, Movea, OEM Group, Oxford Instruments, Plan Optik,
Silex Microsystems, Solid State Technology, Teledyne DALSA, Tronics, X-FAB
MEMS Foundry and Yole Développement.

MEMS Executive Congress US 2012 was held November 7-8, 2012 at the Westin
Kierland Resort & Spa, Scottsdale, AZ.


MIG will host its second MEMS Executive Congress Europe on March 12, 2013 at
the Steigenberger Airport Hotel Amsterdam, The Netherlands. MEMS Executive
Congress Europe 2013 will be co-located with Smart Systems Integration 2013.

For more information, please contact MIG via phone: 412/390-1644, email:
info[at] or visit MEMS Executive Congress at:


MEMS Industry Group (MIG) is the trade association advancing MEMS across
global markets. More than 150 companies comprise MIG, including Analog
Devices, Applied Materials, Bosch, Freescale Semiconductor, GE, Honeywell, HP,
Intel, InvenSense, Murata Electronics Oy, OMRON Electronic Components,
Qualcomm, STMicroelectronics and Texas Instruments. For more information,

MEMS Industry Group, MEMS Executive Congress, MEMS Technology Showcase and the
MEMS Industry Group logo are registered trademarks of MEMS Industry Group. All
other product and company names are trademarks or registered trademarks of
their respective holders.

^1 “MEMS Market Tracker” (2012) by Jérémie Bouchaud, director and principal
analyst, MEMS & Sensors, and Richard Dixon, principal analyst, iHS iSuppli.


MEMS Industry Group
Karen Lightman, +412-390-1644
Vetrano Communications
Maria Vetrano, +617-876-2770
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