Canadians Won't Wait For Boxing Day Deals

Black Friday and Cyber Monday deals move north of the border 
TORONTO, Nov. 19, 2012 /CNW/ - A recent study shows that 40 percent of 
Canadians plan to shop on Black Friday or Cyber Monday this year, almost 
double over those who have shopped in the past, as holiday shopping traditions 
- and savings - move north of the border. 
The study commissioned by Staples Canada, the world's second largest online 
retailer, shows that more than 60 percent of Canadians expect the Black Friday 
and Cyber Monday deals to be better than Boxing Day deals. 
About a quarter of Canadians intend to spend approximately $245 this year on 
technology products over Black Friday or Cyber Monday. 
The day after Thanksgiving in the United States is known as Black Friday and 
traditionally marks the start of the holiday shopping season, as retailers 
offer promotional deals to consumers. Cyber Monday follows Black Friday, and 
is one of the busiest online shopping days of the year, allowing consumers the 
opportunity to shop for great deals in the comfort of their homes. 
While 84 percent of Canadians are familiar with Black Friday (November 23, 
2012,) only 48 percent are aware of its counterpart, Cyber Monday (November 
26.) 
"Canadian consumers are becoming acquainted with the shopping concept of Black 
Friday and Cyber Monday," said Craig Taylor, vice president of Staples online 
business at Staples Canada. "More and more, Canadians are seeking deals 
especially on technology during this time, and retailers are responding. For 
example, Staples will feature Black Friday deals on products like laptops, 
tablets, eReaders, cameras and gaming consoles both in-store and online." 
The survey also indicates that Canadians are using the two-day shopping 
tradition as a way to get ahead of their holiday buys, with 46 percent looking 
to save time and money on their average holiday spend. 
To make it easy for shoppers, Staples Canada locations are open at 8 a.m. on 
Friday November 23, 2012. The retailer also offers free next day delivery on 
orders over $50. 
A few of the tech Black Friday specials are: 


    --  HP Envy 6 Windows 7 Sleekbook for $499
    --  Kobo Mini eReader for $49.12
    --  XBOX 360 4GB Console and Kinectâ„¢ Sensor Bundle for
        $199.99
    --  Canon EOS Rebel T3 with 18-55 mm IS Lens Bundle for $399.43

Methodology
From November 5-6, 2012, Vision Critical conducted an online survey among 
1,508 randomly selected Canadian adults who are Angus Reid Forum panelists. 
The results have been statistically weighted according to the most current 
education, age, gender and region Census data to ensure a sample 
representative of the entire adult population of Canada.

About StaplesCanada
Staples, Canada's largest office products company is committed to providing 
Canadians with a wide choice of office services and products. Serving all 
types of business - from the small home office to large enterprise - Staples 
makes it easy for customers to operate their offices efficiently and 
affordably by offering an extensive selection of office supplies, technology, 
electronics and office furniture as well as business services, including 
computer repair and maintenance, and copy and print services. Operating as 
Bureau en GrosMC in the province ofQuebecand Staples Canadain all other 
provinces, the company employs over 15,000 associates at 330+ stores and at 
their head office in RichmondHill, Ontario. Ranked as one of Canada's top 
ten Canadian companies in Marketing Magazine's Marketing/Leger 2011 Corporate 
Reputation Survey, Staples/Bureau en Gros is dedicated to offering customers 
the highest level of service, whether they choose to shop in-store, by 
catalogue or online. Staples Canada/Bureau en Gros also is invested in a 
number of corporate giving programs that actively support environmental, 
educational and entrepreneurial initiatives in Canadian communities from coast 
to coast. Visitwww.staples.cafor more information, or visit us on Facebook 
and Twitter.

Please contact: Valerie Outmezguine- Public Relations Specialist, Staples 
Canada 905.737.1147 x 2426 /valerie.outmezguine@staples.ca

Image with caption: "Infographic: 60% of Canadians expect to get deals on 
Black Friday and Cyber Monday according to Staples Canada survey (CNW 
Group/Staples Canada Inc.)". Image available at:  
http://photos.newswire.ca/images/download/20121119_C9133_PHOTO_EN_20855.jpg

SOURCE: Staples Canada Inc.

To view this news release in HTML formatting, please use the following URL: 
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CO: Staples Canada Inc.
ST: Ontario
NI: RET ECOSURV 

-0- Nov/19/2012 11:00 GMT


 
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