SuperMedia Lends Its Support to Small Business Saturday® and Drives Commerce
to Small Businesses Across the Nation
DALLAS -- November 19, 2012
SuperMedia announces its participation in this year’s Small Business Saturday,
Nov. 24, 2012. Small Business Saturday is a day dedicated to strengthening the
community by supporting local, independently owned small businesses.
American Express, founding partner of Small Business Saturday, is preparing
for the third annual initiative. In 2011, millions of consumers shopped at
small businesses on Small Business Saturday.^1
SuperMedia recognizes the importance of supporting small business, the jobs
they help create and the culture they instill in local communities. According
to the Small Businesses Association, small businesses nationwide have
accounted for 65 percent of net new jobs created over the past 17 years and
represent 99.7 percent of all employer firms.
GETTING INVOLVED IN SMALL BUSINESS SATURDAY
SuperMedia has created a Small Business Saturday page on Superpages.com to
drive consumer traffic toward the event. The page includes a “Share a Story”
section where consumers can write about their favorite small businesses, as
well as links to Small Business Saturday blog posts and Twitter mentions.
American Express has created a variety of ways to help raise awareness about
the importance of supporting small businesses and motivate consumers to Shop
Small®. Small business owners and their supporters can visit ShopSmall.com to
take advantage of some of these tools, including:
*Free online advertising for qualifying small business owners^2
*Social media tools to help local businesses spread the word about Small
*Personalized point-of-purchase materials for small business owners to show
their involvement in the program
*Searchable maps where consumers can search for American Express Card
accepting small businesses near them
SuperMedia Inc. (NASDAQ: SPMD) and its marketing consultants in local
communities help small- and medium-sized businesses grow using marketing
solutions across print, online, mobile and social media. SuperMedia solutions
include: the award-winning Superpages shopping guide mobile site and apps,
SocialEze®social marketing solution and SuperGuarantee® program;search
engine marketing,directories published for Verizon®, FairPoint® and
Frontier®, Superpages.com®, website, video, search engine optimization and
reputation monitoring;print and digital display advertising,direct mail
solutions andEveryCarListed.com® to shop for new and used vehicles. For more
information, visit www.supermedia.com.
About American Express OPEN®
American Express OPEN is the leading payment card issuer for small businesses
in the United States and supports business owners with products and services
to help them run and grow their businesses. This includes business charge and
credit cards that deliver purchasing power, flexibility, rewards, savings on
business services from an expanded lineup of partners and online tools and
services designed to help improve profitability. Learn more at OPEN.com and
connect with us at openforum.com, facebook.com/Open,
smallbusinesssaturday.com, twitter.com/OPENForum, twitter.com/shopsmall and
linkedin.com/company/american_express_open. American Express is a global
services company, providing customers with access to products, insights and
experiences that enrich lives and build business success.
ABOUT SMALL BUSINESS SATURDAY
November 24th marks the third annual Small Business Saturday, a day to support
the local businesses that create jobs, boost the economy and preserve
neighborhoods around them country. Small Business Saturday was created in 2010
in response to small business owners’ most pressing need: more customers. More
than 2.7 million Facebook users, 230 public and private organizations, 75
corporations and elected officials in all 50 states and Washington D.C.
declared their support for Small Business Saturday last year. More than
500,000 small business owners leveraged an online tool or promotional
materials for Small Business Saturday, 15,000 businesses signed up for free
Facebook advertising to promote their products and services in the run up to
Small Business Saturday. American Express is the founding partner of Small
^1 Based on 2011 Small Business Saturday consumer survey, by Echo Research,
commissioned by American Express.
^2 Eligibility restrictions apply. Ads are available while supplies of
inventory last. See Terms and Conditions, available at
ShopSmall.com/business-advertising, for complete details.
Media Relations Contacts:
Kimberly Olcha, 972-453-3012
American Express OPEN
Scott Krugman, 212-640-3244
M Booth & Associates, Inc.
Alex Della Rocca, 212-539-3203
Investor Relations Contact:
Cliff Wilson, 972-453-6188
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