Attitude Drinks Announces the Addition of The Kroger Co. to Retail Portfolio

Attitude Drinks Announces the Addition of The Kroger Co. to Retail Portfolio

Bob Hearn Added to Attitude's Sales Team

PALM BEACH GARDENS, Fla., Nov. 19, 2012 (GLOBE NEWSWIRE) -- Attitude Drinks
(OTCBB:ATTD) (OTCQB:ATT), an innovative beverage brand development company and
creator of the Phase III® Recovery brand, today announced a sales
authorization with The Kroger Co., an American retailer headquartered in
Cincinnati, Ohio. Kroger is notably the largest grocery store chain in the
country. This chain was recently named the 36^th most reputable company in the
country by Forbes Magazine. Kroger not only operates the stores carrying their
name, but also is proud of the "nearly two dozen banners" representing the
'family of stores' that operate within the Kroger system, nationwide.

Phase III® will be available in select grocery stores through Kroger in
Alabama, Georgia, Tennessee, South Carolina and Kentucky. Specifically, these
Kroger stores within the above mentioned states are located in the greater
Huntsville area in northern Alabama, statewide within Georgia and Tennessee,
as well as Columbia and Myrtle Beach, South Carolina. Phase III® will be
available in the sports nutrition sections of the chain in these locations.

Jack Shea, EVP of Sales for Attitude Drinks, commented, "The placement of
Phase III® Recovery in the Sports Nutrition sections of Kroger supermarkets
provides recognition of the brand's growing popularity."

Additionally, Robert "Bob" A. Hearn Jr. recently joined Attitude as a Regional
Sales Manager to represent Attitude Drinks throughout the southeast section of
the country. The states included within his territory are Kentucky, Tennessee,
Georgia, Alabama, North Carolina and South Carolina to date. A graduate of the
University of Georgia, Bob was a developer of the Q Water brand and most
recently, launched White Quartz Distribution, offering an innovative approach
to combination pallet distribution as relates to freight with new beverages.

"Recovery drinks are one of the beverage industry's hottest categories. Phase
III® is a great product and I am very excited to be associated with the
Attitude organization. My goal is to make real milk recovery readily available
to consumers throughout the southeast," commented Bob Hearn, Regional Sales
Manager at Attitude Drinks, Inc.

About Attitude Drinks:

Attitude Drinks, Inc. is an innovative, beverage brand development company
with a pure milk recovery drink that exploits recent scientific evidence
confirming the benefits of milk and protein as an exercise recovery aid. Phase
III® is sold in select local, regional and national markets, including
colleges, universities, convenience stores, fitness centers and gyms, as well
as online. For more information, including recent clinical trial results,
visit www.attitudedrinks.com

About The Kroger Company:

Kroger, one of the world's largest retailers, employs more than 339,000
associates who serve customers in 2,425 supermarkets and multi-department
stores in 31 states under two dozen local banner names including Kroger, City
Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC,
Ralphs and Smith's. The company also operates 788 convenience stores, 342 fine
jewelry stores, 1,124 supermarket fuel centers and 37 food processing plants
in the U.S. Recognized by Forbes as the most generous company in America,
Kroger supports hunger relief, breast cancer awareness, the military and their
families, and more than 30,000 schools and grassroots organizations. Kroger
contributes food and funds equal to 160 million meals a year through more than
80 Feeding America food bank partners. A leader in supplier diversity, Kroger
is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic
Chamber's Million Dollar Club.

This news release contains forward looking statements within the meaning of
the Securities Litigation Reform Act. The statements reflect the Company's
current views with respect to future events that involve risks and
uncertainties. Among others, these risks include the failure to meet schedule
or performance requirements of the Company's contracts, the Company's
liquidity position, the Company's ability to obtain new contracts, the
emergence of competitors with greater financial resources, and the impact of
competitive pricing. In the light of these uncertainties the forward-looking
events referred to in this release might not occur.

CONTACT: Roy Warren, CEO
         Attitude Drinks Incorporated
         561.227.2727
         roy@attitudedrinks.com
         http://www.attitudedrinks.com
 
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