Undertone Appoints Robert Schwartz as SVP, Corporate Strategy and Business
NEW YORK -- November 19, 2012
Undertone®, which creates digital advertising solutions for brands, today
announced that Robert Schwartz has joined the company as Senior Vice President
of Corporate Strategy and Business Development.
Schwartz has more than a decade of experience in strategy and business
development for several leading consumer-facing brands and private firms. He
arrives at Undertone from The Topps Company, where he led the company’s global
strategy, business development, acquisitions, and investments as Vice
President of Strategy and Corporate Development. Prior to Topps, Schwartz was
a management consultant at Bain & Company and held strategy and management
roles at PepsiCo and IBM. He received an MBA from Harvard Business School and
graduated magna cum laude from Harvard College in Government, where he was
awarded a Finley Fellowship.
In his newly created position at Undertone, Schwartz will oversee the
company’s global corporate strategy, business development, and financial
planning and analysis, as well as driving growth initiatives and M&A.
“Robert brings a wealth of insight and a fresh perspective to Undertone, both
of which will be a tremendous asset to us as our business continues to
expand,” said Michael Cassidy, Founder and CEO of Undertone. “Robert will be
influential in strategic planning and driving both organic and inorganic
“Undertone is lauded for delivering unique digital branding through high
impact, mobile, and video products, as well as strong relationships with the
highest quality publishers,” said Schwartz. “Undertone is in a great position
to separate itself from other digital media companies, and I’m excited to help
the company reach its next phase of growth and maturity.”
Undertone is focused on making digital media work for brands. We do this
through immersive ad units that we place on the world’s best websites. We own
and operate an ad serving platform that optimizes our clients’ campaigns
across screens and formats, making every media buy work harder and smarter. We
fuse creative, content and technology to deliver Standout Brand Experiences™.
Find out more at www.undertone.com.
WIT Strategy, for Undertone
Rich Cherecwich, 774-254-0952
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