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Stanley® Launches New Virtual Level App for the iPad® and iPhone®

      Stanley® Launches New Virtual Level App for the iPad® and iPhone®

PR Newswire

NEW BRITAIN, Conn., Nov. 19, 2012

NEW BRITAIN, Conn., Nov. 19, 2012 /PRNewswire/ -- Stanley® announced today the
introduction of its redesigned level app, now for iPad® and new iPhone®
models. This free app is available online at the Apple App Store and brings
users the accuracy and reliability they are accustomed to with traditional
Stanley® levels in virtual form. "With over five million iPhone 5s sold in its
first weekend alone, we are excited to offer our customers a revamped app
compatible with features like Retina™ display," said Todd Langston, Director
of Brand Marketing. Two virtual levels are included in the app which emulate
existing Stanley® levels; choose from our classic cherry wood or popular
yellow FatMax.

(Logo: http://photos.prnewswire.com/prnh/20121119/LA15955LOGO)

The Stanley® level app is ideal for simple jobs like hanging pictures,
mounting shelves and more when you don't have a conventional level available.
"Convenient and portable, it's a must have app for everyone from the
professional contractor to the novice DIY-er," says Langston. This app
combines more than a century's worth of hand tool manufacturing experience
with today's latest digital technology. It harnesses the technology of an
accelerometer and a digital gyroscope located in select iPhone and iPad
models, to generate an understanding of where the device is in space. After an
initial calibration, the bubble will read an angle up to 90 degrees and will
indicate 0 degrees when you are level, with crisp, easy to read numbers.

The Stanley® Level App is available for free at the Apple App Store and is
compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (3rd
generation), iPod touch (4th generation), iPod touch (5th generation) and
iPad. Requires iOS 5.0 or later.

Stanley®, a brand of Stanley Black & Decker, Inc., is a diversified worldwide
supplier of tools and engineered solutions for professional, industrial,
woodworking, construction and do-it-yourself use. For over 165 years, the
trusted Stanley® brand has been synonymous with quality, value and
reliability. Its well-known hand tool and storage brands include Stanley®,
FatMax® and FatMax Xtreme®. Headquartered in New Britain, Conn., Stanley Black
& Decker, Inc. operates multiple manufacturing facilities and sales offices
throughout the globe. For more information, visit www.stanleytools.com or
follow Stanley on Facebook and Twitter.

iPhone and iPad are registered trademarks of Apple Inc. Retina is a trademark
of Apple Inc.

Contact: Kristin Perra, Marketing Communications
         Stanley Black & Decker
         Phone: 860-827-5480
         E-mail: kristin.perra@sbdinc.com

SOURCE Stanley

Website: http://www.stanleytools.com
 
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