THE SANTA CLAUS PARADE Marches to New Heights as 1.1 Million Tune in to CTV

THE SANTA CLAUS PARADE Marches to New Heights as 1.1 Million Tune in to CTV 
- THE SANTA CLAUS PARADE peaks at 1.4 million as Santa makes his appearance on 
the parade route -
- CTV will air an extended 90-minute broadcast of THE SANTA CLAUS PARADE on 
Saturday, Nov. 24 at 12:30 p.m. ET/PT - 
To tweet this release: http://bit.ly/WqJ2Lf 
TORONTO, Nov. 19, 2012 /CNW/ - The holiday spirit is growing! CTV is full of 
merriment as audiences for THE SANTA CLAUS PARADE were up 28% versus last 
year, delivering an impressive 1.1 million viewers on CTV yesterday afternoon, 
becoming the most-watched parade broadcast since 2004. As a result, CTV 
announced today it has scheduled an encore presentation (new to viewers in 
Ontario and Quebec) of the 90-minute extended version of the parade this 
coming Saturday, Nov. 24 at 12:30 p.m. ET/PT on CTV, marking the one-month 
countdown to Santa's big night. 
After record-breaking crowds were reported on the streets of Toronto, the 
festive broadcast reached 3.1 million total viewers in Canada and peaked with 
1.4 million viewers when the man of the hour, Santa, made his big arrival at 
the end of the parade. In Toronto, THE SANTA CLAUS PARADE grew with total 
viewers (+4%) and all key demos (+7 to 9%) vs. last year. The broadcast was 
the #1 non-sports daytime program with total viewers and all key demos 
nationally and in Toronto. 
A special 60-minute broadcast of THE SANTA CLAUS PARADE airs Saturday, Dec. 1 
at 7 p.m. ET/PT on CTV Two, and Saturday, Dec. 8 at 4 p.m. ET/PT on CTV (visit 
CTV.ca to confirm local broadcast times). Viewers can also log on to 
CTV.ca/SantaClausParade for on-demand parade highlights footage, and exclusive 
video content. 
SOCIAL MEDIA LINKS:
Twitter: @CTV_PR @CTV_Television 
Facebook: facebook.com/ctv 
About CTV
CTV is Canada's largest private broadcaster. Featuring a wide range of quality 
news, sports, information, and entertainment programming, CTV is Canada's 
most-watched television network. CTV is a division of Bell Media, Canada's 
premier multimedia company with leading assets in television, radio and 
digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest 
communications company. More information about CTV can be found on the 
network's website at CTV.ca. 
Source: BBM
Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II 
meters. 
- HO HO HO - 
Jacqui VanSickle, CTV, CTV Two, 416.384.5091 
orjacqueline.vansickle@bellmedia.ca Allie Page, CTV, CTV Two, 416.384.4596 
orallie.page@bellmedia.ca 
SOURCE: CTV 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/November2012/19/c9594.html 
CO: CTV
ST: Ontario
NI: ENT TVNEWS  
-0- Nov/19/2012 22:39 GMT
 
 
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