Safeway Rings in a Happier Holiday Season with a Merry Variety of Traditional Favorites

Safeway Rings in a Happier Holiday Season with a Merry Variety of Traditional
                                  Favorites

From turkeys to main meal selections to a wide variety of wines, Safeway
offers shoppers value and assortment this holiday season

PR Newswire

PLEASANTON, Calif., Nov. 19, 2012

PLEASANTON, Calif., Nov. 19, 2012 /PRNewswire/ -- Safeway (NYSE: SWY) is
helping shoppers create a happier, tastier, easier and more affordable holiday
by offering value and assortment along with holiday meal ideas for every
occasion. Whether searching for the perfect turkey, seasonal ingredients,
recipes or savings, shoppers need look no further than Safeway for all things
holiday.

(Logo: http://photos.prnewswire.com/prnh/20120516/MM08940-b)

"We are committed to building value into every purchase for our shoppers,"
said Mike Minasi, president of marketing for Safeway. "We view value in terms
of quality and affordability, and we have made sure that our holiday
assortment this year delivers on that promise."

Safeway shoppers can save 10 to 20 percent more with just for U™, an easy to
use mobile and online savings tool offering digital coupons and personalized
offers. Whether shoppers are in-store, online or on the go, just for U™ will
help them save more throughout the holiday season. 

"The best part of the holiday meal is not the preparation, it's watching
friends and family take that first bite," said Jeff Anderson, Executive Chef
of the Safeway Culinary Kitchens. "Safeway offers a wide assortment of
ingredients and recipes that meets every home chef's needs. We've developed
some great resources to help shoppers create and enjoy a delicious meal."

Turn Up the Heat for a 2-Hour Turkey™

  oThe Safeway 2-Hour Turkey™ recipe uses an easy high-heat method that
    ensures crisp brown skin and tender, moist and juicy meat. Whether you
    choose a frozen, fresh, natural or organic turkey, this time-saving
    solution allows hosts to spend less time in the kitchen. The Safeway Chef
    Assistant App offers a simple step-by-step method to cook the perfect
    2-Hour Turkey, along with an easy-to-use recipe timer.

Add an Element of Surprise with Unique Turkey Recipes

  oOffering a twist on festive flavors, Safeway has unique recipes that are
    guaranteed to please any palate. Some simple yet delicious dishes can be
    found on the Safeway Holiday Site, such as chipotle lime, bacon-wrapped,
    or honey bourbon glazed turkey breast recipes – all of which pair well
    with any traditional side dish.

Choose the Perfect Wine Pairing

  oWhether seeking white or red, shoppers can find an assortment of wines for
    any meal at a variety of price points. New this year, the Safeway desktop
    and mobile websites include an interactive Beverage Calculator to help
    calculate the right amount of alcohol to purchase to serve your guests,
    making it easy to plan any party. On average, Safeway stores carry around
    900 unique wines, and some stores with wine cellars carry over 2,000.

Visit the Safeway Holiday Site or the App Store℠ to download the free Safeway
Chef Assistant App. To learn more about the value and assortment available at
Safeway throughout the holiday season, follow Safeway on Twitter at
http://www.twitter.com/Safeway, connect with Safeway on Facebook at
http://www.facebook.com/Safeway and follow Safeway on Pinterest.

About Safeway
Safeway Inc. is a Fortune 100 company and one of the largest food and drug
retailers in North America, based on sales. The company operates 1,644 stores
in the United States and western Canada and had annual sales of $43.6 billion
in 2011. The company's common stock is traded on the New York Stock Exchange
under the symbol SWY. For more information, visit www.Safeway.com.

SOURCE Safeway

Website: http://www.safeway.com
Contact: Katie Drain, +1-415-844-6284, kdrain@accesspr.com
 
Press spacebar to pause and continue. Press esc to stop.