Justin Bieber Unleashes the “Wink, Nod, Smile” in New Macy’s Black Friday Commercial

  Justin Bieber Unleashes the “Wink, Nod, Smile” in New Macy’s Black Friday

     Bieber makes customers swoon over Macy’s great deals on Black Friday

Business Wire

NEW YORK -- November 19, 2012

Beginning tomorrow, Macy’s (NYSE:M) customers may faint from excitement over
the retailer’s new Black Friday commercial featuring superstar Justin Bieber.
The TV spot’s humorous storyline shows what happens when people come in
contact with Bieber’s well-known wink. Scheduled to break on television on
Tuesday, Nov. 20, the commercial reminds customers to shop Macy’s starting at
12 a.m. on Friday, Nov. 23 (midnight Thanksgiving night) for the best deals on
gifts for everyone on their list.

Justin Bieber gives the "Wink, Nod, Smile" in new Macy's Black Friday
commercial (Photo: Business Wi ...

Justin Bieber gives the "Wink, Nod, Smile" in new Macy's Black Friday
commercial (Photo: Business Wire)

“Justin Bieber is one of Macy’s superstar talents with a great sense of humor,
and he was a hit in last year’s Black Friday commercial,” said Martine
Reardon, Macy’s chief marketing officer. “We’re excited to share another fun
look at fans’ extreme reaction to seeing Justin in store as he helps get the
message out to shop early at Macy’s for great deals on the most desirable
gifts this holiday season.”

Reinforcing that America’s Department Store is Bieber’s favorite spot to shop
on Black Friday, Macy’s “Wink, Nod, Smile” continues the retailer’s fall
sitcom-themed TV concept starring new Macy’s Herald Square store manager
Harold (Matt Oberg) and visual merchandiser Carolina (Chloe Wepper), as they
remind Bieber what happened on Black Friday last year. While in the store,
Bieber offered his classic “wink” to unsuspecting fans who swooned in the
megastar’s presence. In this year’s spot, Harold and Carolina fall prey to the
effects of an accidental “wink” when Bieber gets something in his eye.

Macy’s Facebook fans got a first look at the spot on Sunday, Nov. 18. Today,
the spot is previewed online with a takeover of YouTube’s home page. The
“Wink, Nod, Smile” spot will break on television November 20.

In addition to more than 200 specials, customers who purchase a large spray
bottle of Justin Bieber’s fragrance “Girlfriend” will receive a quilted heart
bag, while supplies last. Plus, for every Justin Bieber fragrance purchase on
Black Friday, Macy’s will donate $2 to Make-A-Wish^®, up to $100,000.

Experience the magic of Macy’s this Black Friday with unbelievable savings on
a variety of items. Visit macys.com for more information on special store
hours, in-store deals and online sales to find the best value and savings this
holiday season. For more on Macy’s Black Friday event, including all product
images, please visit magicbulletmedia.com/MNR/MacysHoliday2012. For Macy’s
media materials, including images and contacts, visit our online pressroom at

Macy’s Black Friday commercial was produced by Macy’s in conjunction with JWT
New York.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at more than 800 locations in 45 states, the
District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer
distinctive assortments including the most desired family of exclusive and
fashion brands for him, her and home. Macy's is known for such epic events as
Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

Photos/Multimedia Gallery Available:



Holly Thomas, Macy’s Media Relations, 646-429-5250
Julie Strider, Macy’s Media Relations, 646-429-5213
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