Insightly Appoints Gregg Brockway, Matt Holleran to Board of Directors

  Insightly Appoints Gregg Brockway, Matt Holleran to Board of Directors

Founder of TripIt, Hotwire and Partner from Emergence Capital Partners Provide
              Industry Expertise to Business Freemium CRM Leader

Business Wire

SAN FRANCISCO -- November 19, 2012

Insightly, the leading provider of customer relationship management (CRM)
applications for small businesses, today announced that Gregg Brockway and
Matt Holleran have joined its board of directors. Brockway was the co-founder
and CEO of the leading mobile travel organizer, TripIt, Inc., and was most
recently executive vice president and general manager at Concur Technologies
after Concur’s acquisition of TripIt. Holleran is a venture partner at
Emergence Capital Partners with 15 years of CRM and business freemium
experience. Brockway and Holleran bring expertise in their respective fields
and will help Insightly continue its rapid growth in the small business

Brockway has a legacy of growing successful Internet companies and creating
award-winning mobile experiences for customers. Brockway is the co-founder of
two of the most recognized brands in travel: TripIt, the Webby award winner
for design, and Hotwire, where he served as chief product officer. Expedia
acquired Hotwire and Brockway became an executive at Expedia. He graduated
from Dartmouth College and holds a Master of Business Administration degree
from Harvard Business School.

Holleran has a long history in the CRM market and is a thought leader in the
business freemium market. He was a sales and marketing executive at Clarify,
the leader in client server customer support software. Prior to joining
Emergence, his team started and built the AppExchange and partner
network at He graduated from Dartmouth College and earned his
Master of Business Administration degree from Harvard Business School.

“Whether organizing travel or organizing customer interactions, a product that
delights users is the best foundation for long-term success,” said Gregg
Brockway. “Insightly has done something amazing in creating a CRM product that
people love to use, and I look forward to helping them build on that great
start, particularly in mobile.”

“Insightly’s CRM application and freemium model are well suited to the global
small businesses market,” said Matt Holleran, venture partner at Emergence
Capital. “The application is easy to use, yet powerful and affordable, making
it desirable to the underserved small business audience and positioning
Insightly for its next phase of growth in the market.”

“Gregg and Matt have great business acumen,” said Anthony Smith, CEO of
Insightly. “Their expertise and networks will enable them to make substantial
contributions to our company success.”

About Insightly

Insightly provides customer relationship and project management software to
small businesses worldwide. More than 100,000 users in 100 countries leverage
Insightly’s cloud-based application to manage customer transactions,
interactions, leads, proposals, opportunities and projects from any device at
any time. Insightly’s web application allows businesses to start using the CRM
with just an email address and a web browser. In addition, Insightly for
Google Apps is the number one CRM application in the Google Apps marketplace.
For more information, visit

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About Emergence Capital Partners

Emergence Capital Partners, based in San Mateo, Calif., is the leading venture
capital firm focused on early and growth-stage SaaS and Technology-Enabled
Services companies. Its mission is to empower business users and organizations
around the globe by unleashing the power of Technology-Enabled Services. The
firm's investments include companies such as (CRM),
SuccessFactors (SFSF), Yammer, Lithium, YouSendIt, Box and Veeva Systems.
Emergence Capital has $575 million under management. More information on
Emergence Capital can be found at


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