Vipshop Announces Senior Management Promotions

                Vipshop Announces Senior Management Promotions

PR Newswire

GUANGZHOU, China, Nov. 19, 2012

GUANGZHOU, China, Nov. 19, 2012 /PRNewswire/ --Vipshop Holdings Limited
(NYSE: VIPS) ("Vipshop" or the "Company"), China's leading online discount
retailer for brands, today announced the promotion of five senior management
members, effective November 19. The Company has promoted the following
individuals to new officer positions within the Company:

Ms. Maggie Mei Chuan Hung as Senior Vice President for Merchandising; Mr. Alex
Jing Jiang as Senior Vice President for Business Intelligence and Customer
Relationship Management (CRM); Mr. Yizhi Tang as Senior Vice President for
Logistics; Mr. Xianfeng Cai as Vice President and General Manager of Shanghai
Branch; and Mr. Xiaohui Ma as Vice President for Marketing.

"Through these promotions, we are pleased to recognize the hard work of these
individuals and their contributions to our Company," commented Mr. Eric Ya
Shen, Chairman and CEO of Vipshop. "They have been instrumental in the
development and implementation of our business strategies which have helped
our Company achieve tremendous growth over the past several years. As our
business continues to scale rapidly, we believe they will continue to make
significant contributions to the Company in their expanded roles focusing on
further enhancing our operational efficiencies. I congratulate these
executives on their well-deserved promotions."

Ms. Maggie Mei Chuan Hung, currently Vice President for Merchandising, has
over 20 years of experience in merchandise retail. Previously, Ms. Hung served
as a Vice President of Grand Pacific Mall and General Manager of Grand Ocean
Department Store in Nanjing, China. Ms. Hung received her bachelor's degree
from Ling Tung University in Taiwan.

Mr. Alex Jing Jiang, currently Vice President for Business Intelligence and
CRM, has over 20 years of experience in China's retail sector. Before joining
Vipshop, Mr. Jiang founded and served as a director of E-elephant Consulting
Company Limited, a company focusing on consulting services in e-commerce and
chain retail sectors in China. Earlier in his career, Alex served as a Vice
President of E-commerce China Dangdang Inc. Mr. Jiang received his bachelor's
degree in accounting from Chongqing Business School in China.

Mr. Yizhi Tang, currently Vice President for Logistics, has over 10 years of
experience in the logistics industry in China. Before joining Vipshop, Mr.
Tang served as an operating director of Best Logistics Technology Co., Ltd. He
was the head of logistics department of Tesco, a world leading grocery and
general merchandise retailer, responsible for the logistics in the northern
China area. Earlier, Mr. Tang served as the senior director of the logistics
department of E-commerce China Dangdang, Inc. Mr. Tang received a master's
degree from Sun Yat-Sen University and a bachelor's degree from Nanjing
University of Aeronautics and Astronautics in China.

Mr. Xianfeng Cai, currently the General Manager of Vipshop's Shanghai branch,
served for over 18 years in various roles at IGA Distribution Pty. Ltd., a
licensed grocery supermarkets chain in Melbourne, Australia. Previously, he
was the general manager responsible for IGA Distribution Pty. Ltd.'s daily
business operations. Mr. Cai received a bachelor's degree in commerce from
University of Melbourne.

Mr. Xiaohui Ma has been working at Vipshop since August 2011. Prior to joining
Vipshop, he was Vice President for Marketing at, a fashion shopping
business-to-consumer (B2C) website in China. Previously, he worked at several
prominent media and news agencies in China, including China Central Television
(CCTV), China's state television broadcaster, and SINA Corporation, a Chinese
leading online media company. Mr. Ma graduated from Communication University
of China.

About Vipshop Holdings Limited

Vipshop Holdings Limited ("Vipshop" or the "Company") is China's leading
online discount retailer for brands. Vipshop offers high quality and popular
branded products to consumers throughout China at a significant discount to
retail prices. Since it was founded in August 2008, the Company has rapidly
built a sizeable and growing base of customers and brand partners. For more
information, please visit

SOURCE Vipshop Holdings Limited

Contact: Investor Relations Contact, Vipshop Holdings Limited, Millicent Tu,
+86 (20) 2233-0732,, ICR, Inc., Jeremy Peruski, +1 (646)
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