Manchester United Announces Sponsorship with Denizbank, Turkey
*First Manchester United financial product to the launched in Turkey
*Eleventh commercial sponsorship to be announced by the Club this season
MANCHESTER, England -- November 19, 2012
(NYSE:MANU) The World’s biggest football club, Manchester United, has today
announced a four year sponsorship with prominent Turkish bank, Denizbank.
The new agreement, the first of its kind to be forged by the Club and a
Turkish bank, will give Denizbank the exclusive rights to offer the official
Manchester United Credit Card to the Club’s 9.5 million followers in Turkey.
The unique Manchester United and Denizbank branded credit card will offer
cardholders a number of attractive incentives and benefits, including
discounts at the Club’s Red Café and Museum and Tour as well exciting
competitions and money-can’t-buy prizes.
To celebrate these great ‘saves’ legendary United goalkeeper, Peter Schmeichel
attended a press conference in Istanbul ahead of the team’s Champions League
clash against local team, Galatasaray.
Manchester United Commercial Director, Richard Arnold comments on the
partnership: “This is the eleventh sponsorship to be announced by the Club so
far this season, which demonstrates not only the strength of the Manchester
United brand but also our desire to engage with our fans through our global
network of likeminded businesses. Denizbank has over 11,250 employees and now
has 610 branches across Turkey, opening 10 new branches within the first six
months of this year. Much like Manchester United, Denizbank’s rapid and
continuous growth demonstrates its aspiration for success. The company shares
many of United’s core values and I am confident this will be a very successful
partnership, bringing a fantastic product to our Turkish fans.”
For more information on the Denizbank Manchester United Credit Card please
About Manchester United
Manchester United is one of the most popular and successful sports teams in
the world, playing one of the most popular spectator sports on Earth. Through
our 134-year heritage we have won 60 trophies, enabling us to develop the
world’s leading sports brand and a global community of 659 million followers.
Our large, passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources, including
sponsorship, merchandising, product licensing, new media & mobile,
broadcasting and match
Manchester United Ltd
Kate Lowe, +44 (0) 161 868 8427
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