HP ElitePad Takes Flight With Emirates Airlines

HP ElitePad Takes Flight With Emirates Airlines 
Innovative Business Tablet Powers Emirates Airlines' In-Flight Crew
and Customer Service Application 
PALO ALTO, CA -- (Marketwire) -- 11/19/12 --  HP (NYSE: HPQ) and
Emirates Airlines today announced the HP ElitePad 900 tablet as the
primary interface for the airline's new Knowledge-driven Inflight
Service (KIS), making the airline the first global customer of the
An innovative in-flight communication and customer relationship
management (CRM) system, KIS on the HP ElitePad 900 enables Emirates'
pursers to work more efficiently with cabin crew to deliver the
personalized service and attention to detail that the airline is
known for. 
"Emirates constantly seeks ways to enhance our customers'
experience," said Kevin Griffiths, senior vice president, Cabin Crew,
Emirates Airlines. "We selected the HP ElitePad 900 to power KIS
because of its sleek design and light weight, which allows our staff
to provide the highest levels of service to our customers, whilst
maintaining the ruggedness and security measures needed from an
Enterprise class device." 
Announced in October 2012, the HP ElitePad 900 is a true tablet for
the enterprise that is tailor-made for Emirates' KIS application. It
balances a beautiful design with enterprise-grade features,
serviceability and support. The ultrathin and lightweight Windows(R)
8-based tablet(1) will allow Emirates' pursers and their crew to
provide premium in-flight service to customers while protecting
personal information with robust security protocols.  
The HP ElitePad 900 is expected to be widely available to customers
in the United States in January. 
"For its advanced KIS concierge service, Emirates Airlines needed an
enterprise-grade tablet," said James Mouton, senior vice president
and general manager, Personal Computer Global Business Unit, HP. "In
the HP ElitePad, it found a compact, powerful and stylish business
tool ideally suited to meet the needs of its staff and customers,
both on the ground and at 40,000 feet." 
Main features of the HP ElitePad 900:  

--  An ergonomic design featuring a 10.1-inch diagonal display, while
    weighing just 1.5 pounds and measuring 9.2 millimeters (mm) thin. This
    will allow Emirates' pursers and their crew the agility to efficiently
    address customer needs throughout flights.
--  Stylish, premium materials such as CNC-machined aluminum and
    Corning(R) Gorilla(R) Glass 2 that look right at home in
    Emirates' luxurious cabins.
--  Engineering that meets military standard 810G testing for drop,
    vibration, dust, temperature and altitude,(2) allowing it to stand up
    any travel conditions.
--  Enterprise-caliber data, device and identity protection for Emirates
    customers with HP Client Security.

About Emirates
 Since its launch in 1985, Emirates Airline has received
more than 500 international awards in recognition of its efforts to
provide unsurpassed levels of customer service.  
Emirates is the world's largest international airline in scheduled
passenger kilometers flown. Its all wide-bodied fleet of 189 aircraft
includes eight freighters and is among the youngest in the skies. The
airline plans to more than double its size by 2020.  
Emirates operates services to 126 destinations in 74 countries in
Europe, North America, South America, the Middle East, Africa, the
Indian subcontinent and Asia-Pacific. 
Visit Emirates online at: www.emirates.com 
About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio
that spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP
is available at http://www.hp.com. 
(1) Not all features are available in all editions of Windows 8.
Systems may require upgraded and/or separately purchased hardware,
drivers and/or software to take full advantage of Windows 8
functionality. Additional information is available at
(2) Testing was not intended to demonstrate fitness for U.S.
Department of Defense contract requirements or for military use. Test
results are not a guarantee of future performance under these test
Microsoft and Windows are U.S. registered trademarks of Microsoft
This news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
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and its consolidated subsidiaries could differ materially from those
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assumptions. All statements other than statements of historical fact
are statements that could be deemed forward-looking statements,
including but not limited to statements of the plans, strategies and
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concerning expected development, performance, market share or
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described in HP's Quarterly Report on Form 10-Q for the fiscal
quarter ended July 31, 2012 and HP's other filings with the
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Form 10-K for the fiscal year ended October 31, 2011. HP assumes no
obligation and does not intend to update these forward-looking
Copyright 2012 Hewlett-Packard Development Company, L.P. The
information contained herein is subject to change without notice. The
only warranties for HP products and services are set forth in the
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Nothing herein should be construed as constituting an additional
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Editorial contacts 
Mike Hockey
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