Next Generation USA TODAY iPad App Now Available
MCLEAN, Va., Nov. 19, 2012
MCLEAN, Va., Nov. 19, 2012 /PRNewswire/ -- USA TODAY, a multi-platform news
and information company, announced today that its relaunched iPad app is now
available in the iTunes app store. The app is part of a newly reimagined
suite of digital products from USA TODAY.
The new USA TODAY app for iPad was rethought from the ground up. Incorporating
consumer research on how tablets are used for news consumption, the app adapts
to how users consume news based on time of day. The app is enhanced with new
utilities, capabilities and an all-new design to help readers get more from
the signature content they have come to trust from USA TODAY. The app features
bigger images and more visual storytelling with deeper coverage in an engaging
user-friendly experience. Live video coverage, up-to-the-second headlines,
interactive weather mapping, cutting edge commentary and user-controls will
let users see stories and follow the news the way they want to consume it. The
new app is also optimized for use on the new iPad Mini's 7.9 inch display.
New features include:
oThe app adapts to how users consume news based on time of day. Users will
see a quick-scan text view of the day's stories in the morning and a
lean-back image-focused view in the evening. Users can choose their view
based on their own reading habits.
oA new customizable quick information panel lets users select the critical
data and information they want to see. Users can choose from the latest
sports scores, weather alerts, stocks, games, travel information and more.
oA richer content experience will give users the full picture on every
story with more videos, photos, and audio.
oUsers can quickly share news on their social platforms with the push of a
o"Airplane" mode gives users an offline reading option so they can view USA
TODAY's full content anywhere, anytime. Users can stay connected, even
when their iPad isn't.
oA saved article function lets users save articles they'd like to read so
they can view or share them later.
oFor marketers, the new design will provide a premium advertising
environment. The app allows a better way for advertisers to deliver the
right message to the right user at the right time. The app along with USA
TODAY's reimagined website and newspaper deliver true cross-platform
solutions for marketers.
"This is a continuation of the reimagination of all USA TODAY products and
builds on the great success of our original iPad app. It goes beyond a
news-reader and provides greater utility and a more dynamic experience that
allows consumers to get their news quickly when and how they want it. The USA
TODAY audience is always on the go and our development team designed this app
with that in mind, thinking about how consumers use their mobile devices at
different times of day. At the same time we are reorganizing our newsroom to
create much more original content for the tablet. We are reinventing the way
we develop content based on platform and changing consumer habits," said Larry
Kramer, president and publisher of USA TODAY.
More information on the app can be found at www.newipadapp.usatoday.com. USA
TODAY is now available on all major platforms and devices including Android
(phones and tablets), iOS (iPhone, iPod Touch, iPad), Kindle Fire, Windows
Phone, and Windows 8.
USA TODAY is a multi-platform news and information media company. Founded in
1982, USA TODAY's mission is to serve as a forum for better understanding and
unity to help make the USA truly one nation. Through its unique visual
storytelling, USA TODAY delivers high-quality and engaging content across
print, digital, social and video platforms. An innovator of news and
information, USA TODAY reflects the pulse of the nation and serves as the host
of the American conversation – today, tomorrow and for decades to follow. USA
TODAY, the nation's number one newspaper in print circulation with an average
of nearly 1.8 million daily, and USATODAY.com, an award-winning newspaper
website launched in 1995, reach a combined 6.6 million readers daily. USA
TODAY is a leader in mobile applications with more than 16 million downloads
on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
SOURCE USA TODAY
Contact: Katie Connell, USA TODAY Communications, 7950 Jones Branch Drive,
McLean, VA 22108, +1-703-854-6077 or email@example.com
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