Toy Industry Unveils Nominees for 2013 Toy of the Year (TOTY) Awards; Announces Inductees into Toy Industry Hall of Fame

    Toy Industry Unveils Nominees for 2013 Toy of the Year (TOTY) Awards;
              Announces Inductees into Toy Industry Hall of Fame

PR Newswire

NEW YORK, Nov. 19, 2012

NEW YORK, Nov. 19, 2012 /PRNewswire/ --The Toy Industry Association (TIA)
kicked off the holiday shopping season today by announcing the 84 finalists
for the prestigious 2013 Toy of the Year Awards (TOTY). Between now and
January 13, 2013, toy lovers of all ages can visit ToyAwards.org to vote for
their favorite playthings in 12 categories – from e-Connected and Innovative
to Educational and Outdoor toys – and sign up to win exclusive prize packages!

"Each year, TOTY celebrates the creative spirit of the toy industry and honors
the joy that toys and games bring to kids of all walks of life," said Carter
Keithley, TIA president, at a New York City press conference unveiling the
nominees. "We are proud to announce that the TOTY Awards will once again
support the inspiring work of the Toy Industry Foundation, which annually
delivers one million toys and games to deserving children around the world."

This year's finalists – representing 69 unique products or properties from 46
companies – were selected from nearly 650 nominees submitted for
consideration. Nomination committees comprised of academics, journalists, toy
trend experts, play therapists, toy inventors and designers, and toy retailers
narrowed the field to the slate of finalists that were introduced today.

"The toys in the 2013 TOTY line-up emphasize play value, originality and
innovation across all market sectors," said Stacy Leistner, TIA vice president
of strategic communications. "To elevate the excitement surrounding the
awards, this year we are introducing the 'People's Choice Award.' The winner
in this category will be selected exclusively by votes received on our
ToyAwards.org website. It will be the public's choice of the most popular
plaything of the year!"

Five ballots – for consumers, mass retailers, specialty retailers, media, and
TIA members – were launched during the press event and will remain open
through January 13, 2013. These ballots will be weighted and used to determine
each of the category winners. The overall "Toy of the Year" award will be
selected based on votes received from journalists and bloggers, retailers and
TIA members. [See the finalists in each category below]

The winners will be announced during the awards ceremony on Saturday, February
9, 2013 as the kick-off to the 110^th American International Toy Fair. 

2013 Hall of Fame Inductees Join Toy Industry Icons
Also announced today were the next inductees into the esteemed Toy Industry
Hall of Fame. Judith (Judy) Ellis, founder and chair of the nation's first
baccalaureate program in Toy Design at the Fashion Institute of Technology,
and the late Russ Berrie, former chief executive and chairman of Russ Berrie &
Company, will be recognized for their outstanding contributions and service to
the toy industry during the TOTY Awards ceremony in February. [See related
press release for more detail.]

More information about the TOTY Awards (including product images and
descriptions), the Toy Industry Hall of Fame, the Toy Industry Association and
the Toy Industry Foundation can be found in the online press room
www.ToyAwards.org /Press. The TOTY Awards program is the annual Toy Industry
Association-administered event in support of the inspiring work of the Toy
Industry Foundation.

About the Toy Industry Association (TIA)
TIA is the not-for-profit trade association representing all businesses
involved in creating and bringing toys and youth entertainment products to
kids of all ages, representing more than 550 companies who account for
approximately 85% of domestic toy sales. Toy safety is the number one priority
for the toy industry. TIA has a long history of leadership in toy safety
including the development of the first comprehensive toy safety standard more
than 30 years ago, and working with government, consumers and industry on
ongoing programs to ensure safe and fun play. For more information, please
visit www.toyassociation.org or www.toyinfo.org.

ACTIVITY TOY OF THE YEAR
Toys that inspire creative play through various forms of activity

  oBlingles™ Bling Studio by Moose Toys
  oCake Pops By Bakerella Ultimate Cake Pops Set by SRM Entertainment LTD.
  oDigital Light Designer by Crayola
  oLEGO® Friends by The LEGO Group
  oLiteBrix™ by Cra-z-Art®
  oMonster High® Create-A-Monster Design Lab by Mattel, Inc.
  oSymphony in B.™ by B. toys by Battat

BOY TOY OF THE YEAR
Toys developed for boys of any age

  oAir Hogs Battle Tracker™ by Spin Master Ltd.
  oHEXBUG® Warriors Battling Robots Battle Stadium by Innovation First
    International
  oHot Wheels® Ballistiks™ by Mattel, Inc.
  oLEGO® Ninjago by The LEGO Group
  oNerf N-Strike Elite Hail-Fire blaster by Hasbro, Inc.
  oSkylanders Giants™ by Activision Publishing, Inc.
  oTeenage Mutant Ninja Turtles Shellraiser by Playmates Toys

E-CONNECTED TOY OF THE YEAR
An app-cessory or other physical toy that interacts with a smartphone, tablet
or gaming device

  oAnimal Planet Wildlands by Nukotoys
  oFurby by Hasbro, Inc.
  oKurio7 by Techno Source, a division of LF Products (a Li & Fung Company)
  oLife of George by The LEGO Group
  oSkylanders Giants™ by Activision Publishing, Inc.
  oSphero® by Orbotix
  oStoryBots™ Starring You® StoryBooks by JibJab Media Inc.

EDUCATIONAL TOY OF THE YEAR
Toys that help children to develop special skills and knowledge through play

  oInnoTab® 2 by VTech Electronics North America, LLC
  oLeapPad2™ by LeapFrog Enterprises, Inc.
  oLeapster GS Explorer by LeapFrog Enterprises, Inc.
  oLEGO® Architecture by The LEGO Group
  oRoll & Play™ by ThinkFun Inc.
  oSpectacular Science by Thames & Kosmos
  oZingo!® Sight Words by ThinkFun Inc.

GAME OF THE YEAR
Children's board, card, CD-ROM or electronic game formats. (NOTE: All
electronic games must have an ESRB "Early Childhood" rating)

  oDisney Jake and the Never Land Pirates Never Land Challenge Game by Wonder
    Forge, Inc
  oDon't Rock the Boat™ by Patch Products
  oFibber™ by Spin Master Ltd
  oPerplexus Epic™ by PlaSmart Inc.
  oSkylanders Giants™ by Activision Publishing, Inc.
  oSpot It Jr. Animals by Blue Orange Games
  oThe Sneaky, Snacky Squirrel Game™ by Educational Insights

GIRL TOY OF THE YEAR
Toys developed for girls of any age

  oDisney Princess Cinderella Magic Lights Dress by Creative Designs
    International (CDI), a division of JAKKS Pacific
  oDoc McStuffins "Time For Your Check-Up" Doll by Just Play
  oFurby by Hasbro, Inc.
  oFurreal Friends Baby Butterscotch, My Magical Show Pony by Hasbro, Inc.
  oLa Dee Da™ by Spin Master Ltd
  oLEGO® Friends by The LEGO Group
  oMonster High® High School by Mattel, Inc.

INFANT/TODDLER TOY OF THE YEAR
Toys developed for infant children and toddlers (ages up to 36 months)

  oAlphabet Activity Cube™ by VTech Electronics North America, LLC
  oCruise & Groove Ballapalooza™ by Fisher-Price, Inc.
  oLEGO® Duplo Creative Sorter by The LEGO Group
  oRock*tivity walk 'n roll rider by PLAYSKOOL
  oRoll & Play™ by ThinkFun Inc.
  oTranquil Turtle™ by Cloud b
  oWoofer™ by B. toys by Battat

INNOVATIVE TOY OF THE YEAR
Toys that utilize innovative design, technology, or manufacturing processes to
enhance play value

  o4D Cityscape Time Puzzles by 4D Cityscape Puzzles Inc.
  oDigital Light Designer by Crayola
  oFurby by Hasbro, Inc.
  oIllumivor Mecha-Shark by Skyrocket Toys
  oLeapPad2™ by LeapFrog Enterprises, Inc.
  oNerf Firevision Sports Football set by Hasbro, Inc.
  oSwish™ by ThinkFun Inc.

OUTDOOR TOY OF THE YEAR
Toys designed for outdoor play

  oFuze Wheel Writer by Skyrocket Toys
  oLittle Tikes® Cozy Couple Go Bubbles by Imperial Toy
  oNat Geo WILD™ Anteater Bug Vac™ by Uncle Milton Industries
  oNerf Firevision Sports Football set by Hasbro, Inc.
  oRazor® FlashRider™ 360 by Razor USA LLC
  oThe Original Big Wheel by JAKKS Pacific
  oYBIKE Explorer by National Sporting Goods

PRESCHOOL TOY OF THE YEAR
Toys developed for preschool-aged children (aged 3-5)

  oChuggington Die-Cast Railway by Wilson and TOMY
  oDisney Princess Songs Palace by Little People® by Fisher-Price, Inc.
  oDoc McStuffins "Time For Your Check-Up" Doll by Just Play
  oLeapPad2™ by LeapFrog Enterprises, Inc.
  oServin' Surprises™ Kitchen & Table by Fisher-Price, Inc.
  oSwitch & Go Dinos™ by VTech Electronics North America, LLC
  oSymphony in B.™ by B. toys by Battat

PROPERTY OF THE YEAR
Property that had the greatest success spreading its brand throughout the
industry

  oBarbie® (Mattel, Inc.)
  oDisney Princess-Cinderella (Disney Consumer Products )
  oLEGO® Ninjago (The LEGO Group / Ninjago)
  oMarvel's The Avengers ™ (Disney Consumer Products)
  oMonster High™ (Mattel, Inc.)
  oSkylanders Giants™ (Activision Publishing, Inc.)
  oTeenage Mutant Ninja Turtles (Nickelodeon)

SPECIALTY TOY OF THE YEAR
Toys primarily distributed through specialty retailers

  o4D Cityscape Time Puzzles by 4D Cityscape Puzzles Inc.
  oAll Duct Out by ALEX Toys
  oFashion Angels Color Rox Hair Chox™ by Fashion Angels Enterprises™
  oFastrack by Blue Orange Games
  oLEGO® Architecture by The LEGO Group
  oLoopdedoo® Kit by Ann Williams
  oPlaymobil E-Rangers Headquarters by Playmobil

Follow TOTY on Twitter at #TOTY13

SOURCE Toy Industry Association

Website: http://www.toyassociation.org
Contact: Adrienne Appell, Toy Industry Association, +1-646-520-4863,
aappell@toyassociation.org
 
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