Philips Norelco Celebrates the Holidays in Style with Instant Grooming Upgrades for Fans on Twitter™

    Philips Norelco Celebrates the Holidays in Style with Instant Grooming
                        Upgrades for Fans on Twitter™

30-day Twitter™ contest offers the chance to win cash and Philips Norelco
products

PR Newswire

STAMFORD, Conn., Nov. 19, 2012

STAMFORD,Conn., Nov. 19, 2012 /PRNewswire/ -- This season, Philips Norelco
is giving fans the chance to upgrade their holiday style during its "30 Days
of Upgrades" Twitter™ contest, which includes daily product giveaways and a
weekly cash prize.

(Photo:http://photos.prnewswire.com/prnh/20121119/NY15953 )

Beginning today through December 17, Philips Norelco's @ShaveExperts Twitter™
handle will ask its followers to respond to weekly themed questions such as
"What is your number one holiday wish" or "Who in your life is most deserving
of a holiday upgrade?" with a tweet, photo or video tagged #NorelcoUpgrade.
Each day, one lucky winner will be chosen at random to receive a Philips
Norelco PowerTouch with Aquatec shaver, and at the end of every week, a lucky
winner will win a grand prize of $500 and Philips Norelco's most advanced
electric shaver, theSensoTouch 3D.

Philips Norelco is also offering up to $20 off its latest electric shaving and
grooming products through December 31, 2012. Download the coupon for instant
savings.

"Philips Norelco is the number one electric shaving brand with unparalleled
technology and award winning design," said Annette Domnik, senior director of
marketing for Philips Norelco. "The holidays are a great time to upgrade to a
more advanced grooming system – either as a gift for that special someone or
as a treat for yourself."

For additional information about the "30 Days of Upgrades" program send a
tweet or direct message to @ShaveExperts.

About the Philips Norelco SensoTouch 3D:
The SensoTouch 3D features revolutionary Aquatec technology that lets you
shave dry for fast and easy convenience or wet (with or without shaving cream)
for an even smoother and closer shave. It can even be used in the shower for
added convenience. The shaver features state-of-the-art technology to catch
different length hairs at the same time while ensuring little to no skin
irritation, and a sleek and masculine design with a high-tech LED display.

About Philips Norelco PowerTouch with Aquatec:
The Philips Norelco PowerTouch with Aquatec features flexing heads that
automatically adjust to every contour of your face and neck for a smoother
shave and a patented Super Lift and Cut Dual-Precision system that lifts hairs
to cut comfortably close below skin level. With wet and dry technology, men
can get a reliably close shave however they prefer – with gel or foam for
extra skin protection, or dry for added convenience.

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6
billion and employs approximately 122,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming, portable entertainment and
oral healthcare. News from Philips is located at www.philips.com/newscenter.



SOURCE Philips Norelco

Website: http://www.philips.com
Contact: Heather Jackson Salvatore, Philips Consumer Lifestyle,
+1-203-351-5033, Heather.Jackson_2@philips.com or Christopher Krautler,
OneVoice, +1- 212-805-8047, Christopher.Krautler@emanatepr.com