Rentrak Ratings During Superstorm Sandy Show Overall New York City TV Viewing Spike

Rentrak Ratings During Superstorm Sandy Show Overall New York City TV Viewing

—Even in Extreme Weather, Rentrak's TV Ratings Information Continues to

PR Newswire

PORTLAND, Ore., Nov. 19, 2012

PORTLAND, Ore., Nov. 19, 2012 /PRNewswire/ -- RENTRAK CORPORATION (NASDAQ:
RENT), the leader in multi-screen media measurement serving the advertising,
television and entertainment industries, today released ratings information on
viewing trends in New York City during Superstorm Sandy on Monday, October
29^th. Rentrak also announced that it has and will continue to report on the
NY market for the full month of November. Using the company's TV Essentials
service, Rentrak gathered TV viewership data from approximately 90,000 homes
that the company has in the New York Market, and the second-by-second results
show a market that turned to TV in higher numbers than usual during the day,
but as the storm hit, TV viewing fell, along with the power.

According to Rentrak information, as Sandy came ashore residents turned TVs
on. The chart below compares Homes Using TV (HUTs) on October 29^th, the day
of the storm, with October 22^nd, the Monday a week before. Viewing levels
were quite high during the day, but dropped as the storm hit parts of the DMA
in late afternoon.


"Rentrak's 'big data' approach means that we can continue to report and avoid
going black, even in areas hit by extreme weather – and our dependability is a
huge differentiator for our clients," said Bruce Goerlich, Chief Research
Officer, Rentrak. "Rentrak is able to report all markets before, after and
during the storm, allowing TV Essentials clients to stay informed in

Rentrak's television ratings information service provides daily measurement of
TV stations in all 210 media markets nationally and at a granular level. The
service incorporates information from over 20 million televisions and is the
only fully integrated system of detailed satellite, telco and cable TV viewing
data commercially available.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research
company, serving the most recognizable companies in the entertainment
industry. With a reach across numerous platforms including box office,
multi-screen television, and home video, Rentrak has developed more efficient
metrics to be used as database currencies for the evaluation and selling of
media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and
international offices. For more information on Rentrak, please visit



Contacts for Rentrak:
Rogers & Cowan
Sallie Olmsted / Amanda Bialek
(310) 854-8124 / (310) 854-8151 /

SOURCE Rentrak Corporation

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