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Disney Store Celebrates “Magical Friday” (Black Friday) Earlier Than Ever; Online Deals Begin November 19th



  Disney Store Celebrates “Magical Friday” (Black Friday) Earlier Than Ever;
  Online Deals Begin November 19th

    More Than 150 Disney Stores Nationwide Open at Midnight the Day After
                                 Thanksgiving

   To tweet this release, copy and paste http://bit.ly/DSMagicWeek to your
               twitter handle with the hash tag #SharetheMagic

Business Wire

PASADENA, Calif. -- November 19, 2012

Disney Store shoppers can take advantage of Black Friday deals earlier than
ever by shopping online at DisneyStore.com/magicalfridaydeals. Beginning
Monday, November 19 and continuing throughout the week, Disney Store’s website
will offer hundreds of items at Black Friday prices. New items will appear on
sale each day leading up to the most magical shopping day of the year. On
Magical Friday, November 23^rd, brick and mortar Disney Stores will offer
additional deals and door-busters to guests who visit the specialty retailer’s
more than 150 locations opening at midnight, nationwide.

(Editors' note: For a complete list of Disney Store locations opening at
midnight on Black Friday, please go to
www.disneyconsumerproducts.com/press/us/disneystore.)

“At Disney Store, we know our guests like to start shopping early and we’re
pleased to deliver a streamlined, interactive online shopping experience, with
more deals available earlier than ever before," said Paul Gainer, Executive
Vice President, Disney Store Retail. "On Magical Friday, whether guests shop
with us in our over 200 brick and mortar stores or online at DisneyStore.com,
they will find the highest quality products at incredible deals.”

Disney Store offers gifts at budget-friendly price points of $10, $15 and $20,
and has the season’s hottest toys. Favorites include a great new assortment
inspired by Disney’s newly released film, Wreck-It Ralph, and an assortment of
new toys inspired by the release of the Cinderella Diamond Edition on
Blu-Ray™. Oppenheim Toy Portfolio Platinum Award Winners of 2012 include
Disney Store’s exclusive Cinderella "Happily Ever After" Carriage Set and the
Cinderella Deluxe Doll Gift Set. DisneyStore.com is also the only destination
where guests can buy Disney Parks and Resorts products, outside of the Theme
Parks.

In addition to offering online deals the week of Thanksgiving, the
newly-designed DisneyStore.com now boasts the Disney Magical Message video, a
feature that allows gift-givers to record and send personalized video messages
to loved ones. Gift recipients will receive an email notifying them of a
special delivery, then once the gift arrives at their door, a card will
provide them a site URL and a personal ID to view their "Disney Magical
Message" video.

Guests in need of shopping assistance can tweet gift giving questions to
Disney Store’s Fairy Godmother on Twitter. This concierge service gives guests
advice on the most magical gift in real time (Twitter with hash tag
#FairyGodmother.) Disney Store will also offer Facebook updates and shoppers
can use mobile devices to make DisneyStore.com purchases.

In the spirit of giving, Disney Store and Make-A-Wish® are teaming up again to
share the magic of granting wishes to children around the globe. By the end of
2012 Disney will have donated more than $500,000 to Make-A-Wish® to help make
wishes come true for deserving children.

Disney Store’s great options to complete any holiday shopping list include:

$10 Deals:

  * Soft Dolls—Find some of your favorite Disney characters as soft dolls,
    suitable for all ages!
  * Classic Dolls (11”)—Turn every play time into a fairy tale with an Ariel,
    Belle, Cinderella or The Beast classic doll.
  * Disney Figurine Sets—Now kids will be able to create their own adventures
    with these elaborate Disney Fairies, Disney Princess or Toy Story figurine
    sets.

$15 Deals:

  * Cars Spy Plane Shoot Out Playset—Master spy Finn McMissile and his
    crime-fighting partner team up on this Cars 2 launching play set..
  * Magic Mirror Beauty Case—Bedazzle your little one with the bejeweled
    beauty case that’s filled with a bounty of glittering baubles.
  * Kids Sleepwear Gift Sets—Kids will snuggle up after a day of winter fun in
    these soft pajamas that feature a selection of their favorite Disney
    characters.

$20 Deals:

  * Animators' Collection Princess Toddler Dolls—Named “Toy of the Year” by
    Family Fun Magazine in 2011, these young renditions of your favorite
    Disney Princess characters (Ariel, Belle, Cinderella and Snow White) were
    re-imagined as toddlers and created under the guidance of the Walt Disney
    Animation Studios animators.
  * Toy Story Talking Action Figures— The talking Buzz, Jessie or Woody action
    figures are full of well-known phrases that will take kids’ imaginations
    to infinity and beyond during play time.

Deals on Something Extra Special (Over $20):

  * Magical Cinderella Castle Playset ($69.50)—Your little princess'
    imagination will glow with this Cinderella Castle Magical Play Set. Set
    features 16 fully-sculptured pieces including castle, characters,
    furniture and accessories to create her own fairy tale stories!
  * 22 Pack Mega Deluxe World of Racing Cars Die Cast Set ($99.50)— Celebrate
    Disney/Pixar's wide world of racing with a mega deluxe 22-car die cast
    gift set honoring the World Grand Prix, the Piston Cup Championship, and
    Radiator Springs street racing!

Guests can find Disney Store's Top 10 holiday gifts and an expanded assortment
of exclusive toys, apparel, holiday home décor and more at DisneyStore.com or
download the free Disney Store mobile app for iPad, iPhone and iPod touch or
at www.itunes.com/apps/disneystore for shopping anytime, anywhere from a
mobile device.

To find a local Disney Store, guests can visit
www.DisneyStore.com/storelocator or call (866) 902-2798. For more information,
please visit www.disneyconsumerproducts.com. Guests can also sign up for email
alerts at www.DisneyStore.com/Updates, become a fan on Facebook
www.facebook.com/DisneyStore or follow us on Twitter
www.twitter.com/DisneyStore to stay connected to your favorite destination.

All special offers are available while supplies last.

About Disney Store North America

The Disney Store retail chain, which debuted in 1987, is owned and operated by
Disney in North America, Europe, and Japan. Disney Store is the retail
merchandising arm of Disney Consumer Products, the business segment of The
Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney
brand to merchandise. Disney Store carries high-quality products, including
exclusive product lines that support and promote Disney's key entertainment
initiatives and characters. Disney Store opened its first store in Glendale,
California and, in doing so, originated the themed retail business model.
There are currently more than 200 Disney Store locations in North America;
more than 40 Disney Store locations in Japan; and more than 100 Disney Store
locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal,
plus online stores www.DisneyStore.com and www.disneystore.co.uk. Each Disney
Store location offers a magical shopping experience that can only be delivered
by Disney, one of the world's largest and most successful entertainment
companies. For more information, please visit
www.disneyconsumerproducts.com/press/us/disneystore or follow us at
www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.

Contact:

Disney Store North America
Marisa Martinez, 626.773.5375
marisa.l.martinez@disney.com
or
Ronstadt & Associates PR for Disney Store
Nina M. Ronstadt, 619.224.3186
nina@ronstadtpr.com
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