Four businesses recognized by Capital BlueCross for excellence in worksite wellness

  Four businesses recognized by Capital BlueCross for excellence in worksite

Bethany Children's Home, DENTSPLY International, Inc., Fortna Inc., and Rodale
Inc. are all winners

PR Newswire

HARRISBURG, Pa., Nov. 19, 2012

HARRISBURG, Pa., Nov. 19, 2012 /PRNewswire/ -- Capital BlueCross recognized
four of its group customers with awards for exhibiting excellence in worksite
wellness. The award winners were selected based on their innovativeness,
creativity and implementation of programs that work to improve the health of
their workforce.

The four 2012 Capital BlueCross Worksite Wellness Award recipients and their
categories are: DENTSPLY International, Inc. of York (major segment, first
place); Rodale Inc. of Emmaus (major segment, runner up); Fortna Inc. of
Reading (large group); and Bethany Children's Home of Womelsdorf (small

"The greatest gift any company can give to their employees is one of good
health and wellness," said Dr. Jennifer Chambers, Capital BlueCross vice
president & chief medical officer. "That is why Capital BlueCross is extremely
proud of this year's Worksite Wellness Award winners. They have demonstrated
an exceptional commitment to improving the culture of health for their
employees. These companies are role models for good health for others to

Doctor Chambers said that Capital BlueCross recognizes every customer that
participated in this program as a winner because of their commitment to
employee health and wellness.

The awards were open to Capital BlueCross group customers who instituted a
wellness program during 2011. A major eligibility requirement is that an
employer completed the Health Enhancement Research Organization (HERO)
Employee Health Management Best Scorecard assessment. This assessment
evaluates the effectiveness of employers' Employee Health Management programs
based on the extent they incorporate best practices, or effective methods for
garnering positive health outcomes.

Capital BlueCross was one of four companies in the United States, and the only
health insurer, chosen for a pilot program to evaluate the success of employer
group worksite wellness initiatives through HERO. The HERO scorecard is done
in collaboration with Mercer, a leading global provider of health benefits

Capital BlueCross is the leading health insurer in its region, providing
health insurance coverage to residents in central Pennsylvania and the Lehigh

Capital BlueCross is committed to making health insurance simple for its
customers and members through all the stages of life by offering nationally
acclaimed customer service and a full range of innovative benefit programs for
groups and individuals at competitive prices.

By establishing a culture of caring, Capital BlueCross constantly strives to
do more in order to deliver more for the men, women and children who depend on
the company for their health insurance. The company continues to evolve in
order to meet the individual needs of its customers, most recently by entering
the retail market and building its first store in the Lehigh Valley called
Capital Blue.

Capital BlueCross has been providing medical value to the people and
communities of central Pennsylvania and the Lehigh Valley for more than 70
years and employs over 1,800 people in the region. Headquartered in
Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue
Cross and Blue Shield Association.

More information about Capital BlueCross and its subsidiaries can be found by
going to

SOURCE Capital BlueCross

Contact: Joseph Butera, +1-717-541-6139,
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