JetBlue Airways Calls All Customers to Help Design Next Tablet App in New ThinkUp Campaign

  JetBlue Airways Calls All Customers to Help Design Next Tablet App in New
                               ThinkUp Campaign

-- Visit today through Dec. 2, 2012 to submit ideas for
the airline's new mobile app --

-- Top 30 ideas selected by JetBlue will be put to a public vote Dec. 10
through Dec. 17, 2012, and the top 5 most popular ideas will win a year of
flights on JetBlue (a) --

PR Newswire

NEW YORK, Nov. 19, 2012

NEW YORK, Nov. 19, 2012 /PRNewswire/ --JetBlue Airways (Nasdaq: JBLU), the
airline that listens to its customers, is taking transparency to new heights
with the launch of ThinkUp, a campaign where customers can speak up on
amultitudeof products and services. For the launch of this platform, JetBlue
is asking customers for their ideas about what its new tablet experience
should look like.

(Logo: )

Starting today through Dec. 2, 2012, customers can submit their ideas for what
features should be included in the airline's new tablet app by visiting and clicking on the ThinkUp tab. All submissions will be
vetted by JetBlue and a public vote will commence for the top five favorite
ideas on Dec. 10 through Dec. 17, across six categories: Educational, Fun,
Ticketing, Functional, Loyalty and Other.

Each of the five grand prize winners will win travel on JetBlue for a year in
the form of two travel certificates each month for a year, with each
certificate good for the roundtrip base fare of a JetBlue flight that month.
Plus, the winning ideas may be included into the development planning of
JetBlue's new tablet app in early 2013.

"ThinkUp is the next phase in our ongoing integration of customer feedback
into the development of our products and services. We're pleased to open up
our tablet app research to the public for a truly transparent process," said
Mike Stromer, JetBlue's vice president of customer connections marketing.
"We're excited to see what new app features come out of this and reward those
with the most popular ideas with a year of travel."

A leader in the digital airline space, JetBlue recently celebrated its one
millionth iPhone app download, and introduced its new app for Android. The new
innovation comes on the heels of the airline's digital refresh in early 2012,
which included a redesigned and mobile site,

JetBlue Airways takes customer feedback into all new product and service
offerings. A panel composed of customers and crewmembers provides regular
opinions on preview products and key findings are integrated into the rollout
of new offerings. The airline that listens also encourages a personal dialogue
with its engaged social audiences and incorporates feedback via those channels
into its existing policies and procedures, altering when necessary to continue
to provide excellence in customer service. 

About JetBlue Airways
JetBlue is New York's Hometown Airline™ with other focus cities in Boston,
Fort Lauderdale, Los Angeles, Orlando and San Juan. Known for its
award-winning service and free TV as much as its low fares, JetBlue offers the
most legroom in coach of any U.S. airline (based on average fleet-wide seat
pitch) as well as super-spacious Even More Space seats. JetBlue is also
America's first and only airline to offer its own Customer Bill of Rights,
with meaningful and specific compensation for customers inconvenienced by
service disruptions within JetBlue's control. Visit
for details. JetBlue serves 74 cities with 750 daily flights and plans to
launch service to Providence, Rhode Island on Nov. 29, 2012 and Charleston,
South Carolina and Albuquerque, New Mexico in early 2013. With JetBlue, all
seats are assigned, all fares are one-way, and an overnight stay is never
required. For information call +1 800-538-2583 (TTY/TDD +1 800-336-5530), or

12/2/12 at 11:59 p.m. ET. For Official Rules and prize descriptions, visit
Sponsor: JetBlue Airways Corporation, 27-01 Queens Plaza North, Long Island
City, New York 11101.

SOURCE JetBlue Airways

Contact: Media Contacts: JetBlue Corporate Communications, +1-718-709-3089,,; Reservations: +1-800-JETBLUE (538
2583), TTY/TDD: +1-800-336-5530
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