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Does Holiday Entertaining Have You Worried? Samsung Reveals How to Make Your House Work for the Holidays



  Does Holiday Entertaining Have You Worried? Samsung Reveals How to Make Your
  House Work for the Holidays

Online Resource Provides Ideas, Inspiration and Smart Product Innovations for
    Cutting the Stress and Increasing Your Hosting Success – Starting with
                                 Thanksgiving

Business Wire

RIDGEFIELD PARK, N.J. -- November 19, 2012

Customized holiday dinner place cards, caprese-filled crispy prosciutto cups
and a power clean-up “after party” may seem out-of-reach for stressed-out
holiday planners, but they are all just a click away as Samsung Electronics
America, Inc., a market leader and award-winning innovator in home appliances
and digital convergence, introduces Make Your House Work for the Holidays. A
go-to online hub loaded with ideas, inspiration and smart product innovations
for turning holiday stress into hosting success, Make Your House Work for the
Holidays helps you plan, cook and clean to keep your home operating at peak
performance.

To keep the 25 million homes expected to serve Thanksgiving dinners next
week^1 on track, Samsung has culled the best content of the season on the
Samsung Home Appliance Facebook page.

“The holidays are fun and frenetic but for holiday cooks they can be frantic
as well. What’s needed are tools, information and products to make dinners –
and homes – as organized as possible,” said Kevin Dexter, Senior Vice
President of Home Appliance Sales and Marketing, Samsung Electronics America.
“Samsung’s innovative line of smart home appliances and our online hub allows
you to plan, cook and clean with maximum efficiency and minimal drama. We want
to help you spend less time in the kitchen and more time around the dining
room table with family and friends.”

Make Your House Work for the Holidays features 30 ideas and articles,
including holiday organizing and time-saving tips, and lots of delicious new
holiday recipes – many from TakeBackYourTable.com founder Christina
Stanley-Salerno. The site also includes the full range of Samsung Home
Appliance innovations – from refrigeration organization to flexible cooking
solutions to high performance cleaning options – to make holiday preparation a
snap.

The site is easy to navigate and follows a path holiday cooks will easily
recognize:

Planning

Who’s sitting where? What should I cook? Sit-down or buffet table? Who’s
bringing what? What should I shop for? The pre-holiday questions are fast and
furious. But Make Your House Work for the Holiday’s Planning section makes it
easy and manageable. And Samsung’s refrigerator offerings help reduce the
angst with more innovative storage and planning tools. The Samsung 31.6 cu.
ft. French Door Refrigerator is the largest in its class and has enough room
for 32 bags of groceries to accommodate even the biggest shopping loads. That
should come as welcome news to the 50% of holiday cooks who worry they don’t
have enough space^2. The Samsung LCD Refrigerator with apps includes a link to
Epicurious which provides consumers access to favorite recipe ingredient lists
– making the shopping process easier than ever.

And in case you’re wondering how the rest of America plans for the holidays:
Everyone sits together at 40% of holiday dinners, while kids’ tables hold sway
at 34% and buffet tables rule at 26%^3.

Cooking

No doubt, cooking is one of the biggest holiday challenges. And with an
average of 5-6 side dishes, 1-2 main dishes, and 2-3 desserts^4 to coordinate,
the holiday arithmetic can add up to stress in the kitchen. Make Your House
Work for the Holiday’s Cooking section provides easy-to-follow advice; tasty
recipes like Baked Brie in Sourdough Loaf, Super Moist Herbed Mayonnaise Roast
Turkey Breast, and Sweet Potato Pie with Sticky Pecan Sauce; and a multi-dish
timer tool app for up to six items on your menu.

The Samsung Flex Duo Oven is a great de-stresser. It provides cooks with the
option of preparing two dishes at two different temperatures, from one large
capacity oven into two separate 2.7 cu. ft. and 3.0 cu. ft. cavities. That
means you can have a pumpkin pie on top and a roast on the bottom with no
mixing of aromas.

Cleaning

Here are two fun, if messy, facts: Thanksgiving in the U.S. will result in 300
million wine and gravy spills, and 15 million crumbs^5. Your clean-up detail
won’t be nearly that extensive but the post-dinner wrap-up is no one’s
favorite job. Make Your House Work for the Holiday’s Cleaning section takes
the bore out of the chore with cleaning tips from Better Homes & Gardens^6; a
downloadable “How to Handle Holiday Stains Guide”; and smart ways to maximize
space in your dishwasher.

From washing dishes to laundering tablecloths and linens, Samsung has the
holiday clean-up covered. The Samsung Wi-Fi-enabled WF457 laundry pair enables
consumers to start, stop and pause the machine from their smart phones, as
well as receive cycle alerts – saving time and adding convenience. Samsung’s
DMT800 dishwasher features adjustable racks so you can fit even the largest
roasting pans in your dishwasher.

For more on Samsung Make Your House Work for the Holidays, visit the Samsung
Home Appliances Facebook page where consumer can also enter for the chance to
win a suite of kitchen appliances, just in time for the upcoming season. For
additional information regarding Samsung Home Appliances, including press
releases, video content and product images, please visit
www.samsung.com/newsroom.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA),
a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad
range of award-winning, digital consumer electronics, IT and home appliance
products, including HDTVs, home theater systems, digital imaging products,
notebook PCs, tablets, refrigerators and washing machines. A recognized
innovation leader in consumer electronics design and technology, Samsung is
the market leader for HDTVs, French-door refrigerators and front-load washers
in the U.S. Please visit www.samsung.com for more information.

About Christina Stanley-Salerno

Christina Stanley-Salerno is founder of TakeBackYourTable.com. She has an
intense passion for the family meal and as a work-at-home mother of two
growing boys, knows first-hand the challenges of trying to get a meal on the
table. Stanley-Salerno previously was on-staff at Every Day with Rachael Ray
where she had the pleasure of working alongside some of the best in the food
business. She is now a full-time work at home mom, writing recipes for
everyone from Momtastic to Parents.com. Creating simple, quick and healthy
meals is her specialty and her trick to keeping the family meal a reality,
even on busy weeknights. Follow her on Twitter @TakeBackTables

    
^1   US Census data 2010
     Samsung Home Appliances and Ipsos Public Affairs survey; online poll
^2   conducted with a sample of 1,013 adults aged 18 and older. The survey was
     conducted October 4-7, 2011 and the panel was interviewed online.
^3   US Census data 2010
^4   Allrecipes.com 2012
^5   US Census data 2010
^6   Used with permission. © Copyright Meredith Corporation. All Rights
     Reserved.

Contact:

Current for Samsung Electronics America
Simone McDermid, 212-445-8456
smcdermid@TalktoCurrent.com
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