Launches Six Days of Big Savings With DOORBUSTERS! Launches Six Days of Big Savings With DOORBUSTERS!

Virtual door-busting deals begin the day before Thanksgiving

PR Newswire

DODGEVILLE, Wis., Nov. 19, 2012

DODGEVILLE, Wis., Nov. 19, 2012 /PRNewswire/ --Black Friday, Cyber Monday and
now DOORBUSTERS. Lands' End, the holiday gift headquarters, just
announced DOORBUSTERS – six days of savings on great gifts for the entire
family exclusively at


The online fun begins on Nov. 21, the day before Thanksgiving, at 5 a.m. CST
and lasts until Nov. 26. Gift-givers are encouraged to shop early and check
back often for limited quantities of daily DOORBUSTERS, featuring customer
favorites and top-selling items at super-reduced prices. In fact, most items
are at least half-off of regular prices. The company will also be offering 30
percent off on all purchases (excluding DOORBUSTER pricing)
throughout the 6-day period.

"We wanted to make holiday shopping not only easy, but fun," said Marla Ryan,
senior vice president of merchandising, Lands' End. "Everybody loves extra
savings, especially during the start of the holiday season. DOORBUSTERS give
our customers a chance to shop early for great high-quality gifts that are
cherished favorites for the whole family."

'Tis the Season for Savings!
"While I don't want to take the fun out of the surprise by revealing too much,
I can share a few of our online favorites. On Sunday the 25^th, our classic
down vests for men and women will be featured at $25 and $24.50 respectively.
Our clever Canvas Wine Tote, which is normally $15, will be $7 on Friday the
23^rd. It carries a bottle of wine and makes a great hostess gift," Ryan said.
Other outstanding deals include Polartec® fleece half-zips for
men and women for $15 on Friday, Nov. 23, and the famously warm Squall® Jacket
for kids will be just $39 on Monday, Nov. 26.

Every Lands' End product category will be featured, including Women's, Men's,
Kids' and Home. Shoppers will see a variety of sweaters, outerwear, boots,
shoes and slippers in addition to legendary Canvas Totes and even a gift for
the family pet. Multiple items will be featured each day, all unveiled at 5
a.m. each morning. When the deals are gone, they're gone. However, all these
Lands' End favorites will still be available for purchase at regular prices
plus 30 percent off for late risers and evening shoppers. To take part in the
holiday fun, Lands' End is inviting shoppers to sign up for daily e-mails at

Lands' End Shops at Sears
For those looking to get some deals in person, Lands' End Shops at Sears
locations will feature a host of their own exclusive Black Friday offers,
including 50 percent off of outerwear, cold-weather accessories, footwear,
knits and sweaters for the entire family and more. In-store Black Friday deals
will kick off at 8:00 p.m. on Thursday, Nov. 22 and run through 10 p.m.
Friday, Nov. 23.

Lands' End Shops at Sears will also offer exclusive DOORBUSTERS Saturday, Nov.
24, through Monday, Nov. 26. In-store weekend warriors can save up to 50
percent on hundreds of items including $10 kids' denim and graphic tees,
fleece throws for $14.50, women's turtlenecks for $12 and men's 5-pocket denim
for $15.

But wait, there's more! Savvy Shop Your Way Rewards members shopping at the
Lands' End Shops at Sears on Friday, Nov. 23 and Saturday, Nov. 24 will also
receive $10 in Shop Your Way Rewards Points for every $50 spent in store. The
Shop Your Way Rewards points can be redeemed Nov. 25 through Nov. 29, just in
time for the holidays. To find the nearest store location, visit the Lands'
End store finder at 

Business-Minded Shoppers
According to the NRF's Holiday Consumer Spending Survey, nearly one-third of
holiday shoppers plan to spend around $25 on coworkers this holiday season. In
addition, Lands' End Business Outfitters' 2012 Holiday Business Gift Survey*
revealed that 63 percent of employers plan to purchase employee gifts this
holiday season. As "the most recommended brand of logo'd products**", Lands'
End Business Outfitters has the perfect gifts to top colleagues', business
partners' and employees' lists alike.

For one-day only exclusives on Monday, Nov. 26, Lands' End Business Outfitters
will be offering 50 percent off on more than 100 of its top-selling items at including customer-favorite pima polos, legendary Lands'
End totes, ThermaCheck® 100 fleece half-zips, pullovers and jackets, and more.

12 Hours of Twitter
To get into the holiday spirit, on Cyber Monday, Nov. 26, Lands' End is
hosting its third annual 12 Hours of Twitter event from 9 a.m. until 9 p.m.
EST. Social shoppers can join the fun at #landsend and follow @LandsEndPR on
one of the busiest online shopping days of the year for giveaways, offers and
advice. Each hour will feature a different holiday theme and co-host,
including HGTV's "Secrets From a Stylist" host Emily Henderson, to share
holiday tips and more.

Shop Your Way Sweeps
Shop Your Way Rewards members will have the exclusive opportunity to enter the
"Giving Thanks with Lands' End" sweepstakes for a chance to win 100,000 Shop
Your Way Rewards Points. The Shop Your Way sweepstakes will run from Thursday,
Nov. 22 to Monday, Nov. 26. Interested entrants can click on the Contests and
Sweepstakes tab under the Lands' End Brand page at for more

Shop Your Way is a free, members-only program and shopping community that
offers rewards, personalized deals, product reviews, daily sweepstakes and
services like e-coupons and e-receipts for faster returns and exchanges in
five minutes or less, guaranteed. Shop Your Way creates new convenience for
shoppers by connecting all of the ways to shop – in store, at home, online and
by phone. Customers earn Points for purchases that can be redeemed with other
Shop Your Way partners like Kmart, Sears and Lands' End.

About Lands' End^®
Lands' End is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.^® Lands' End delivers timeless style
for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).

*Lands' End Business Outfitters Business Gift Survey of 1,129 corporate
decision makers via online, Sept. 6-13, 2012

**Independent logo'd product study fielded by Equation Research, June 18-22,


SOURCE Lands' End

Contact: Molly Hawkins, Lands' End, +1-608-935-6089,
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