Announces Cloudforce Japan 2012 -- Japan's Business Event of the Year Announces Cloudforce Japan 2012 -- Japan's Business Event of
                                   the Year

Chairman and CEO Marc Benioff to deliver keynote featuring industry leaders
from ASKUL, Japan Airlines, and Toyota Motor Corporation

Afternoon session to feature Benioff in conversation with Toyota President
Akio Toyoda and Former U.S. Secretary of State General Colin Powell

World's most innovative company to share strategies for driving business
growth, delivering rapid ROI and increasing productivity

PR Newswire

TOKYO and SAN FRANCISCO, Nov. 18, 2012

TOKYO and SAN FRANCISCO, Nov. 18, 2012 /PRNewswire/ -- [NYSE:
CRM], the enterprise cloud computing company, today announced Cloudforce Japan
2012 – Japan's business event of the year. More than 10,000 registrants are
expected to attend the event on Dec. 6 at Tokyo Big Sight, where Chairman and
CEO Marc Benioff will deliver a powerful keynote on how companies can drive
business growth.


Through visionary keynotes and interactive sessions, Cloudforce Japan 2012
will empower attendees with insights on how social and mobile cloud
technologies are enabling companies to connect with their customers, partners,
employees—and even products—in entirely new ways.

Comment on the News:

  o"We're in the midst of a social revolution," said Marc Benioff, chairman
    and CEO, "At Cloudforce Japan, we will show how our
    customers are using social technologies and transforming the way they
    sell, service, market, collaborate and innovate to drive business growth."

Connecting in Entirely New Ways

A social revolution is taking place around the world. There are more than 4.5
billion social users globally having more than 150 million conversations
everyday on Facebook, Twitter, LinkedIn and more. But the social revolution is
no longer just a consumer movement; it is creating a customer revolution for
every business today. Fortune 100 companies are experiencing 123 percent
growth in the number of fans on Facebook, while website traffic continues to
decline. IDC reports that spending on social networking is up 47 percent, the
highest growth in spending for any technology category. And, a 2012 McKinsey
Global Institute study reports that 70 percent of companies have adopted
social technology—and that these social technologies have the opportunity to
unlock $1.3 trillion in business value.

Japan's Business Event of the year

Cloudforce Japan 2012 is the business event of the year and will feature:

  oInspirational keynote from Marc Benioff featuring top brands including
    ASKUL, Japan Airlines, and the Toyota Motor Corporation
  oSpecial afternoon session where Toyota President Akio Toyoda and former
    U.S. Secretary of State General Colin Powell will join Benioff onstage for
    an inspiring conversation about leadership
  oEight keynotes featuring the Sales Cloud, Service Cloud, Marketing Cloud,, Salesforce Chatter, and the Salesforce Platform as well as SMB
    and Developer sessions led by executives
  oMore than 30 interactive sessions led by industry experts

Unparalleled networking opportunities

  oLive demos and solutions from more than 100 leading cloud computing
    companies in the Cloud Expo
  oDeveloper Zone featuring hands on-coding and best practices for building
    the next generation of social apps.

Additional Information

  oWatch the keynote online and join the conversation with Salesforce Live
    beginning at 10:00 a.m. Asia/Tokyo time (5:00 p.m. PDT) at
  oBecome a fan of Salesforce Japan on Facebook:
  oFollow @salesforce on Twitter and use the #cloudforce hashtag to join the


Founded in 1999, is the enterprise cloud computing leader.
Using's social and mobile cloud technologies, companies can
connect with customers, partners and employees in entirely new ways. Based on's real-time, multitenant architecture, the company's platform
and apps give customers the tools to create a social front office and
revolutionize the way they sell, service, market, collaborate, work, and

  oGrow your business with the world's #1 sales app, Salesforce Sales Cloud.
  oDeliver amazing customer service with the award-winning Salesforce Service
  oListen, engage, advertise, and measure social media marketing with the
    Salesforce Marketing Cloud.
  oAchieve breakthrough collaboration and productivity with Salesforce
  oAlign, motivate and drive performance with Salesforce
  oBuild social and mobile cloud apps on the Salesforce Platform and extend
    success with the world's leading enterprise app marketplace, the

Any unreleased services or features referenced in this or other press
releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase
applications should make their purchase decisions based upon features that are
currently available. has headquarters in San Francisco, with
offices in Europe and Asia, and trades on the New York Stock Exchange under
the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.

©2012, inc. All rights reserved. Salesforce, Chatter, Sales
Cloud, Service Cloud, Marketing Cloud, Rypple, AppExchange, Salesforce
Platform, and others are trademarks of, inc. Other names used
herein may be trademarks of their respective owners.


Contact: Andrew Schmitt,, +1-415-778-3171,
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