The Michael J. Fox Foundation Launches Innovative "Tell Us Your Story" Facebook Campaign To Raise Funds And Awareness For

    The Michael J. Fox Foundation Launches Innovative "Tell Us Your Story"
   Facebook Campaign To Raise Funds And Awareness For Parkinson's Research

PR Newswire

NEW YORK, Nov. 19, 2012

The Michael J. Fox Foundation teams with UCB, Inc. to share patient stories of
living with Parkinson's disease

NEW YORK, Nov. 19, 2012 /PRNewswire-USNewswire/ --The Michael J. Fox
Foundation for Parkinson's Research (MJFF) has teamed up with the
biopharmaceutical company UCB, Inc. to create the "Tell Us Your Story"
Facebook campaign. The campaign aims to encourage members of the Parkinson's
community to share their personal experience with the disease while raising
dollars for high-impact research.

"The Michael J. Fox Foundation is committed to expanding our online community
so we can hear and engage with thousands of voices from the Parkinson's
community," said Laxmi Wordham, chief digital officer, MJFF. "The 'Tell Us
Your Story' campaign will harness inspiring voices from around the world and
amplify their stories of Parkinson's disease to raise awareness and critical
funds for Parkinson's research."

Through December 31, participants can access the "Tell Us Your Story"
application through the MJFF Facebook page and in 500 words or less share with
their own social circle how Parkinson's disease (PD) affects their lives. For
every "Like" or "Share" a story receives within the "Tell Us Your Story"
application, UCB, Inc. will donate $5, up to $60,000, to support MJFF's
ambitious research to speed a cure for Parkinson's.

Every donation captured through the "Tell Us Your Story" campaign will be
matched dollar-for-dollar as part of the Foundation's Brin Wojcicki Challenge,
which doubles new and increased giving through year-end, making the total
potential contribution $120,000.

The Facebook application was designed through the pro-bono services of the
social technology company Syncapse, ensuring that every dollar raised through
the "Tell Us Your Story" campaign will be allocated to PD research

"Finding a cure for Parkinson's disease is a cause that hits close to home,"
said Michael Scissons, CEO and founder, Syncapse. "The Syncapse team has
donated its marketing expertise and innovative social technologies to empower
The Michael J. Fox Foundation in its mission of raising awareness and funding
for Parkinson's research."

Patient focus has been the core value of the Foundation's research efforts
since its inception in 2000. The Foundation has a strong track record of
efficiency, with 88 cents of every dollar spent going straight to the research
effort toward breakthroughs patients can feel in their everyday lives.

"Many people with Parkinson's keep their story to themselves," said Carey
Christensen, a Parkinson's patient advocate and member of the Foundation's
Patient Council. "But speaking from my experience, sharing your story brings
an amazing feeling of empowerment."

To hear more about the research efforts of MJFF or to find out how you can
become a part of the MJFF community, please visit

About The Michael J. Fox Foundation for Parkinson's Research
As the world's largest private funder of Parkinson's research, The Michael J.
Fox Foundation is dedicated to accelerating a cure for Parkinson's disease and
improved therapies for those living with the condition today. The Foundation
pursues its goals through an aggressively funded, highly targeted research
program coupled with active global engagement of scientists, Parkinson's
patients, business leaders, clinical trial participants, donors and
volunteers. In addition to funding more than $304 million in research to
date, the Foundation has fundamentally altered the trajectory of progress
toward a cure. Operating at the hub of worldwide Parkinson's research, the
Foundation forges groundbreaking collaborations with industry leaders,
academic scientists and government research funders; increases the flow of
participants into Parkinson's disease clinical trials with its online tool,
Fox Trial Finder; promotes Parkinson's awareness through high-profile
advocacy, events and outreach; and coordinates the grassroots involvement of
thousands of Team Fox members around the world. Now through December 31, 2012,
all new and increased giving to The Michael J. Fox Foundation, as well as
gifts from donors who have not given since 2010 or earlier, will be matched on
a dollar-for-dollar basis with the $50-million Brin Wojcicki Challenge,
launched by Sergey Brin and Anne Wojcicki.

For more information, visit:

About UCB, Inc.
UCB, Brussels, Belgium ( is a global biopharmaceutical company
focused on the discovery and development of innovative medicines and solutions
to transform the lives of people living with severe diseases of the immune
system or of the central nervous system. With more than 8,500 people in about
40 countries, the company generated revenue of EUR 3.2 billion in 2011. UCB is
listed on Euronext Brussels (symbol: UCB).

About Syncapse
Syncapse helps the world's top global consumer marketers to increase
performance by understanding and optimizing consumer connections across social
venues like Facebook, Twitter, and YouTube. Syncapse's social marketing
services and technologies empower hundreds of brands for companies including
The Coca-Cola Company, Anheuser-Busch InBev,Amway, Diageo, L'Oreal, and
Reckitt Benckiser.

SOURCE The Michael J. Fox Foundation for Parkinson's Research

Contact: Christina Brdey, +1-212-509-0995 x294,
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