Adobe Announces Digital Marketing Summit 2013

  Adobe Announces Digital Marketing Summit 2013

Most Comprehensive Industry Event for Online Marketers and Advertisers Sets
the Course for the Future of Digital Marketing

Adobe Digital Marketing Summit 2013

Business Wire

SAN JOSE, Calif. -- November 19, 2012

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that registration is
now open for Adobe Digital Marketing Summit 2013. The premier industry event
will take place in Salt Lake City, Utah at the Salt Palace Convention Center
from March 4-8, 2013. Summit 2013 will convene thousands of marketers,
advertisers, publishers, agencies, analysts and developers across industries
to explore how to create, measure and optimize digital experiences,
leveragingthe Adobe® Marketing Cloud to build brand loyalty and secure new
customers. Attendees can immerse themselves in up to four days of keynotes,
informative sessions, training workshops and networking opportunities focused
on strategies and best practices for optimizing multi-channel analytics,
online conversion, social and mobile marketing, audience segmentation and
advertising, and Web experience management.

Kevin Lynch, chief technology officer at Adobe, prepares to demonstrate the
Adobe Marketing Cloud du ...

Kevin Lynch, chief technology officer at Adobe, prepares to demonstrate the
Adobe Marketing Cloud during a keynote session at Adobe Digital Marketing
Summit 2012. Photo/Adobe, Susan Goldman.

Summit 2013 – The Leading Digital Marketing and Advertising Event of the Year

Keynotes featuring Adobe executives, industry luminaries and analysts will
explore the latest trends impacting the digital marketing industry and provide
an outlook on what lies ahead. Summit 2013 will also include a customer and
partner showcase, opportunities for attendees to connect with Adobe’s digital
marketing experts, a Summit Bash with a surprise headliner concert,
receptions, and a world-class ski day.

More than 70 breakout sessions featuring leading companies and Adobe digital
marketing professionals will delve into analytics and reporting, social media
marketing, digital advertising, personalized customer engagement, and
maximizing digital marketing investments. Sessions are designed to provide
real-world skills development including demos, tips and tricks, and tutorials
on how to efficiently use Adobe Marketing Cloud solutions. Registered
attendees can sign up for sessions within these seven tracks:

  *Digital Analytics (for Web Analysts, digital and mobile marketers) – Hear
    from your peers and Adobe experts as they reveal analytics principles,
    strategies and techniques for optimizing performance of digital marketing
    campaigns by making online, social, mobile, video and customer analytics
    data actionable. Web and business analysts will learn how digital
    analytics can effectively identify the most profitable strategies to serve
    customers, engage audiences with compelling content, and determine the
    critical inputs to achieve digital marketing success.
  *Web Experience Management (for content, digital and mobile marketers) –
    Join Adobe’s experts, plus innovative marketers and technologists from
    leading enterprises, to discover the latest strategies and solutions for
    creating relevant brand and commerce experiences. Discover new ideas,
    learn tips and tricks, and explore the latest solutions for Web content
    and digital asset management that will give you and your company a
    competitive edge.
  *Digital Advertising (for advertisers and publishers) – Gain valuable
    insights on how to reach the right audience at the right time with the
    right message across channels while maintaining your budget and positively
    impacting ROI. Learn how to focus resources on the most salient and
    impactful solutions in order to compete in the aggressive advertising
  *Targeting & Optimization (for content and digital marketers) – Obtain
    effective digital strategies for targeting potential and existing
    customers. Ensure that their interactions with your business are
    meaningful by creating connections with customers that drive stronger
    engagement and higher conversion. The key to digital success is accurate
    and effective data-driven targeting and ongoing, disciplined optimization.
  *Social Marketing (for social marketers and community managers) – Discover
    the latest trends, challenges, and how leading social marketers are
    harnessing social media to improve ROI and extend relationships with their
    customers. Social media marketing is the fastest growing digital channel
    of 2012 and cannot be an isolated marketing tactic. Social influences all
    marketing activity, and businesses demand solutions that connect social
    activity to their business results.
  *Marketing Innovation (for marketing executives) - Meet with industry
    luminaries and innovative business leaders who are at the forefront when
    it comes to marketing in the age of the digital self. These speakers will
    share their expertise, vision and experience on how to take digital
    marketing to the next level. Marketing Innovations combines their
    leadership insights, marketing strategies and the solutions that allow
    them to build the next generation of marketing.
  *Tech Labs (for developers) – Interact with Adobe's top technologists who
    will share innovative approaches to measurement and optimization across
    your digital marketing activities. Learn how to capture data from unique
    new sources in video and social while using Adobe APIs and SDKs to
    automate processes and leverage your data. Developers will get hands-on
    experience at every lab and walk away with code assets to implement in
    digital marketing initiatives.

Additionally, customers can take advantage of interactive workshops offered by
Adobe Training Services (March 4-5, 2013), which will provide in-depth
training on specified Adobe Marketing Cloud solutions. Courses will be
available at a rate of $700 per one-day session and $1,400 per two-day
session. There is an option to sign up for Adobe Training Services classes
when registering for the conference.


Brad Rencher, senior vice president and general manager, Digital Marketing
Business, Adobe

  *"The role of marketing has never been more critical to business success
    than it is today. Marketers, publishers and advertisers are all striving
    to create the ideal experience for the consumer. Today, this requires
    creating experiences in mere milliseconds as the consumer traverses
    various digital channels and paths. This new reality of marketing is
    driving the industry to think and do things differently. Adobe's Digital
    Marketing Summit will be the place to engage together as an industry and
    to advance the conversation. We invite you to join us."

Register Now

Don’t miss Summit 2013! Register today and take advantage of early bird
pricing until Sunday, January 13, 2013. Loyalist pricing is also available for
previous Summit attendees until Sunday, December 16, 2012. Visit the
registration, pricing and accommodations page for more information about
special discounts and group passes.

Exhibits and Sponsorships

For information on sponsorships and promotional opportunities at Summit 2013,
please send an e-mail to the sponsorship team.

Summit 2013 Helpful Links

  *Event Homepage
  *Registration, Pricing & Accommodations
  *Why Attend?
  *Sponsorship & Exhibitor Information
  *Adobe Training Services
  *Adobe Marketing Cloud

Stay Connected – Summit 2013 Social Media Channels

  *Twitter (#AdobeSummit)

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,

©2012 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe
logo are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. All other trademarks
are the property of their respective owners.

Photos/Multimedia Gallery Available:



Adobe Systems Incorporated
Dariana Ross, 415-963-9459
Melinda Campero, 650-762-2852
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