Mondelez International to Invest $400 Million to Help One Million People in
Cocoa Farming Communities
-World's Largest Chocolate Company Debuts "Cocoa Life" Sustainability Effort
-$100 Million Investment to Benefit 75,000 Farmers in Cote d'Ivoire
DEERFIELD, Ill., Nov. 19, 2012
DEERFIELD, Ill., Nov. 19, 2012 /PRNewswire/ -- Mondelez International, Inc.
(NASDAQ: MDLZ) today unveiled "Cocoa Life" – the company's largest, most
comprehensive cocoa sustainability effort to date. As the world's largest
chocolate company, it will invest $400 million over the next ten years to
improve the livelihoods and living conditions of more 200,000 cocoa farmers
and about one million people in cocoa farming communities. Cocoa Life will
bring a $100 million new investment to Cote d'Ivoire -- the world's largest
cocoa producing country -- to help 75,000 farmers double their productivity.
"I'm proud of Mondelez International's $400 million investment in Cocoa Life
-- a distinctive, holistic approach to cocoa sustainability that will create a
cycle of growth from bean to bar," said Tim Cofer, Executive Vice President
and President, Europe, speaking from Abidjan, Cote d'Ivoire at the World Cocoa
Conference. "Our mission is to create thriving cocoa communities and help
secure the future of the cocoa industry."
Cocoa Life will collaborate with governments, civil society and suppliers with
a mission to transform the cocoa supply chain. The company is already working
with third party experts such the United Nations Development Program, World
Wildlife Fund and Anti-Slavery International to develop a robust set of
principles for success and ways to measure progress.
"At the heart of Cocoa Life is our belief in improving the lives of cocoa
farmers," said Bharat Puri, Senior Vice President, Global Chocolate. "We're
investing in much more than farming – it's about empowering cocoa communities
as a whole so cocoa farming villages become places where people want to live."
Cocoa Life's approach is to create win-win relationships and benefit farming
communities by working with partners in four key ways:
oFarming: helping farmers improve their yields and livelihoods to earn
oCommunity: empowering cocoa farming families to create the kind of
communities they and their children want to live in, while promoting
oYouth: working towards eliminating child labor by helping communities
tackle its root causes. Making cocoa farming a more attractive profession
for the next generation.
oEnvironment: protecting the landscapes in which cocoa is grown to maintain
eco-systems and provide viable environments and farming land for future
Cocoa Life is based on Mondelez International's successful Cadbury Cocoa
Partnership in Ghana, India and the Dominican Republic. In Ghana, the
Partnership has helped create a 20 percent increase in cocoa yields, a 200
percent increase in household incomes and an 80 percent increase in
government-backed development projects in the first phases of the project
between 2009-2011. The company continues to expand its reach to more
communities in Ghana and extended the partnership to the Dominican Republic in
2011. And in India, the company has been working directly with cocoa farmers
for 50 years.
Cocoa Life reflects Mondelez International's core values and builds on its
previous commitments, including its goal to sustainably source 100 percent of
its European coffee by 2015 and its "Coffee Made Happy" initiative to invest
at least $200 million to empower one million coffee farming entrepreneurs by
For more information on Cocoa Life and Mondelez International's efforts,
including downloadable photos from its cocoa projects in Ghana, as well as
case studies, please visit:
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate,
biscuits, gum, candy, coffee and powdered beverages. The company comprises
the global snacking and food brands of the former Kraft Foods Inc. following
the spin-off of its North American grocery operations in October 2012.
Mondelez International's portfolio includes several billion-dollar brands such
as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits,
Tang powdered beverages and Trident gums. Mondelez International has annual
revenue of approximately $36 billion and operations in more than 80
countries. Visit www.mondelezinternational.com and
SOURCE Mondelez International, Inc.
Contact: Richard Buino (Media), +1-847-943-5678, email@example.com
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