Travel Channel To Premiere "World's Best Bartender" Today, November 19

    Travel Channel To Premiere "World's Best Bartender" Today, November 19

One-Hour Special to Provide Front-Row Access to Global Bartending Competition

PR Newswire

CHEVY CHASE, Md., Nov. 19, 2012

CHEVY CHASE, Md., Nov. 19, 2012 /PRNewswire/ --Travel Channel to premiere
"World's Best Bartender" today, Monday, November 19 at 11:00 p.m. ET/PT.
Hosted by Travel Channel's Don Wildman, this one-hour special showcases the
top bartenders from all corners of the globe facing off in multiple rounds of
competition. From Italy to Australia, and Lebanon to the United States, these
39 contenders have proved they're the best on their own turf. Now, they need
to test their talent, training and genius in a spectacular series of
bartending challenges. Each bartender competes in three rounds of
elimination, leading to a single winner who will earn the title "World's Best
Bartender." The competition takes place in beautiful Rio de Janeiro, where
each contestant competes and pushes the boundaries of creativity, innovation
and showmanship.

Similar to a celebrity-cooking competition, judges and "gurus" watch, score
and taste each of the competing cocktails. In the first round, the bartenders
must craft two distinct cocktails. The first drink will be made at the "retro
bar," where each bartender will make an old-school cocktail such as a Martini,
Manhattan or Bloody Mary. The second beverage in round one will be made at
the "Hollywood bar," where each bartender will invent a cocktail based on a
movie. At the end of the first round, more than half of the contenders are
sent home. In the second round, at the "Rio street market bar," the remaining
16 bartenders must create a cocktail based on the local and exotic fruits of
Rio de Janeiro. And in the final round, the 10 finalists have eight minutes
to make as many stunning cocktails as they can, followed by the final
challenge of making their signature drink.

"Exploring local food and drinks is a huge part of travel. They are the heart
and soul of a location and key factors in experiencing its culture," said Andy
Singer, General Manager, Travel Channel. "'World's Best Bartender' provides
an exclusive pass to the world's biggest and most-intense bartending
competition. Viewers will get front-row access to the nail-biting competition
– both on stage and behind the scenes."

"World's Best Bartender" is produced by Shine Limited for Travel Channel. For
Shine, the executive producer is Cy Chadwick. For Travel Channel, the
executive producer is Bill Howard.

TRAVEL CHANNEL (http/:www.travelchannel.com) is a multiplatform travel
lifestyle brand with the core mission of providing inspiring and compelling
programming that takes viewers beyond their everyday destinations, making the
unfamiliar familiar, whether it's around the world or around the block. A dual
feed network that is also available in HD, Travel Channel is the world's
leading travel media brand, and is available in over 94 million U.S. cable
homes. Owned and operated by Scripps Networks Interactive (NYSE: SNI), Travel
Channel has offices in Chevy Chase, MD, and New York, NY. Scripps Networks
Interactive (NYSE: SNI) also owns and operates HGTV, DIY Network, Food
Network, Cooking Channel and Great American Country.

Diageo World Class is the largest international cocktail education program
that champions the art of the crafted cocktail. This captivating experience
celebrates bartenders and mixologists in 50 countries across the globe through
knowledge, skill and appreciation of the industry. One bartender or
mixologist from each country competes to win the prestigious honor of being
named World's Best Bartender by Diageo and international cocktail gurus.
Diageo World Class features spirits from the Diageo Reserve portfolio
including Ketel One^® Vodka, Ciroc^® Vodka, Tanqueray^® No. TEN Gin, Zacapa^®
Rum, Bulleit^® Bourbon, Johnnie Walker^® Blended Scotch Whisky and Tequila Don
Julio^®. Diageo asks that everyone celebrate their craft responsibly.

SOURCE Travel Channel

Website: http/:www.travelchannel.com
Contact: For Travel Channel: Rick Gomes, Rick.Gomes@travelchannel.com,
+1-212-835-3361; Bonnary Lek, Bonnary.Lek@travelchannel.com, +1-301-244-7703,
Amelie Tseng, Amelie.Tseng@travelchannel.com, +1-212-835-3359; FerenComm on
behalf of Travel Channel: Erin Mahon, erinm@ferencomm.com, +1-212-983-9898;
For Diageo: Gillian Cook, gillian.cook@Diageo.com, +1-646-223-2326
 
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