Football Greats Steve Young and Jerry Rice and Quarterback Matthew Stafford Debut in First Van Heusen Funny or Die Video

  Football Greats Steve Young and Jerry Rice and Quarterback Matthew Stafford
  Debut in First Van Heusen Funny or Die Video Collaboration

Business Wire

NEW YORK -- November 19, 2012

PVH Corp. [NYSE: PVH] announced that it has partnered with comedy website
Funny Or Die as part of the “Van Heusen Institute of Style” campaign. The
“Institute of Style”, now in its second season, is designed to help men across
America step up their style. The new video collaboration, which debuted
yesterday on, features Van Heusen spokesmen, and football
greats, Steve Young and Jerry Rice, along with newcomer quarterback Matthew

“This is a great moment for the ‘Van Heusen Institute of Style’,” said Mike
Kelly, Executive Vice President of Marketing for PVH. “Collaborating with
Funny Or Die for the ‘Institute of Style’ is the perfect way to bring together
sports, style and humor, three things that resonate with our target consumer.”

In September, Stafford was added to the “Van Heusen Institute of Style”
campaign, as the latest student to go from style “trainee” to “graduate.” In
this first-of-its kind video for the brand, Stafford passes on the lessons he
learned from Young and Rice to an everyday ‘schlub’ as he learns what it takes
to dress the part to land a small business loan.

“Matthew, Steve and Jerry were naturals shooting this video,” said Chris
Bruss, Vice President of Branded Entertainment for Funny Or Die. “This is a
great example of a brand understanding how to connect with their consumer
through humor and working with our creative team to create both entertaining
and engaging content.”

A teaser commercial spot, designed to look like a feature film trailer,
debuted on NBC’s November 18 ^ broadcast of Sunday Night Football, driving
fans to to view the full video and explore the “Institute of
Style” site. Additional promotion includes distribution across a variety of
sport and lifestyle sites, a dedicated microsite page on the Funny Or Die
website and promotion surrounding the video on both Funny Or Die and PVH’s
owned sites.

The “Van Heusen Institute of Style” campaign has been activated on multiple
other touch points, including point-of-sale materials at participating
retailers, and on-air and print advertisements, which will run across ESPN,
NBC Sports, the NFL Network, GQ, ESPN The Magazine, among others.

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the
iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s
largest shirt and neckwear company and markets a variety of goods under its
own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and
G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth
Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps,
Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and
John Varvatos.

Twitter: @vanheusen  Facebook:


Funny Or Die launched in April 2007 and has quickly become the top destination
for comedy on the web. The site has over 16 million unique users per month,
over 60 million video views per month, and has grown into a vertically
integrated 21st century digital studio that produces high quality content over
numerous platforms, operating a social media and marketing division with over
4.7 million Twitter followers (#1 Comedy Brand), approximately 1.8 million
Facebook fans and devoted followers on numerous social networking and sharing
sites. Funny Or Die has become the "place to be seen" for comedic celebrities,
and the obvious destination for a daily comedy fix.


Karen Menez, Edelman
O: 212-819-4875 C: 646-660-3543
Jason Colin, PVH
O: 212-381-3937
Carolyn Prousky, Funny Or Die
O: 323-656-8047
Dana Perlman, Treasurer, Senior Vice President - Business Development and
Investor Relations
O: 212-381-3502
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