ARM and UBM Tech Launch Innovative New Digital Magazine: Signum

  ARM and UBM Tech Launch Innovative New Digital Magazine:Signum

      An Exciting New Digital Publication Focused on ARM Powered Designs

Business Wire

SAN FRANCISCO & CAMBRIDGE, England -- November 19, 2012

ARM and UBM Tech announced today the launch of a new digital magazine,Signum.
Combining leading journalism with the latest multimedia
technology,Signumgoes far beyond traditional print.Multimedia, social media
and mobile user interfacesare integrated on top of a magazine format that
enables a deeper understanding of ARM design strategies, tools and products.

Free subscription is available

The goal ofSignumis toeducateand stimulatea broad audience fromsystem
and software engineerstotech savvy consumers. It willfocusonthetrends,
strategies and products that are shaping the future of low-power, intelligent
devices andhow they will enhanceconsumer lifestyles.

The engineering community will benefit from the latest design strategies and
techniques, while consumers will have access to content that aims to pique
their interest and spur further exploration. All articles and many
advertisements will have interactive functionality that launches supporting
articles, podcasts, video, animated illustrations orpresentations, enabling
the reader to gain a deeper understanding of the topic.

The launch edition ofSignum, available today, features the following stories:

• Baby Genius:Discover how mobile technology is providing a new generation of
toddlers with digital skills for their future.

• Talking Books for Africa:Interview with Cliff Schmidt, Executive Director
of Literacy Bridge, to find out how the talking book is helping fight poverty
in Africa.

• When Blobs Attack:Binary Blobs and the bottlenecks they are causing in
innovation: Why openness needs to be encouraged – while allowing vendor

• Under the Hood:We lift the hood on the Google Nexus 7, which has joined the
battle to get to the top of your holiday wish list.

• ARM’s New Brain:A closer look at the new Cortex-A50 Series processors. Find
out how the scalability of this processor series will enable ARM partners to
address diverse markets, from tablets and smartphones to high-performance
servers and networking.

Ian Drew, executive vice president, marketing, ARM said: “The launch of
Signumwill build onthegrowing demand for interactive content about ARM. It
will deliver fascinating stories from inside the ARM ecosystem and it will
provide a forum for understanding the very latest products based on ARM

Signumis produced in partnershipbyARM and UBM Tech and will be distributed
quarterly on two platforms, enabling full functionality on smartphones and
tablet devices as well as an iPad-optimized version. Both versions can be
accessed at

“We have a strong relationship with ARM,and for the past three years we've
produced the annual ARMTechConevent. We are very pleased to extend our
relationship with the creation of Signum,”said KathyAstromoff,
CEO,Electronics, UBM Tech. “Signumestablishes a new standard in digital
publications offering a level of interactivity and providing full immersion
for the reader.”

Those interested in contributing to future editions of Signum should contact
Jan Howells, managing editor, ARM at

ARM partners interested in sponsorship opportunities, contact Todd A. Bria,
Regional Sales Manager, UBM Tech, 831.477.2075 or
Europe-based sponsors can contact: Victoria Hufmann at
or Norbert Hufman at

About ARM

ARM designs the technology that is at the heart of advanced digital products,
from wireless, networking and consumer entertainment solutions to imaging,
automotive, security and storage devices. ARM’s comprehensive product offering
includes RISC microprocessors, graphics processors, video engines, enabling
software, cell libraries, embedded memories, high-speed connectivity products,
peripherals and development tools. Combined with comprehensive design
services, training, support and maintenance, and the company’s broad partner
community, they provide a total system solution that offers a fast, reliable
path to market for leading electronics companies. Find out more about ARM from
our website:

About UBM Tech

UBM Tech is a global media business that provides information, events,
training, data services, and marketing solutions for the technology industry.
Its media brands and information services inform and inspire decision makers
across the entire technology market— engineers and design professionals,
software and game developers, solutions providers and integrators, networking
and communications executives, and business technology professionals. UBM
Tech’s industry-leading media brands include EE Times, Interop, Black Hat,
InformationWeek, Game Developer Conference, CRN, and DesignCon. The company’s
information products include research, education, training, and data services
that accelerate decision making for technology buyers. UBM Tech also offers a
full range of marketing services based on its content and technology market
expertise, including custom events, content marketing solutions, community
development and demand generation programs. UBM Tech is a part of UBM (UBM.L),
a global provider of media and information services with a market
capitalization of more than $2.5 billion.


For more information on Signum:
Erik Ploof, Chief Editor, and Director, Corporate Marketing, ARM.
Andy Phillips
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