ARM and UBM Tech Launch Innovative New Digital Magazine:Signum An Exciting New Digital Publication Focused on ARM Powered Designs Business Wire SAN FRANCISCO & CAMBRIDGE, England -- November 19, 2012 ARM and UBM Tech announced today the launch of a new digital magazine,Signum. Combining leading journalism with the latest multimedia technology,Signumgoes far beyond traditional print.Multimedia, social media and mobile user interfacesare integrated on top of a magazine format that enables a deeper understanding of ARM design strategies, tools and products. Free subscription is available atwww.signummagazine.com The goal ofSignumis toeducateand stimulatea broad audience fromsystem and software engineerstotech savvy consumers. It willfocusonthetrends, strategies and products that are shaping the future of low-power, intelligent devices andhow they will enhanceconsumer lifestyles. The engineering community will benefit from the latest design strategies and techniques, while consumers will have access to content that aims to pique their interest and spur further exploration. All articles and many advertisements will have interactive functionality that launches supporting articles, podcasts, video, animated illustrations orpresentations, enabling the reader to gain a deeper understanding of the topic. The launch edition ofSignum, available today, features the following stories: • Baby Genius:Discover how mobile technology is providing a new generation of toddlers with digital skills for their future. • Talking Books for Africa:Interview with Cliff Schmidt, Executive Director of Literacy Bridge, to find out how the talking book is helping fight poverty in Africa. • When Blobs Attack:Binary Blobs and the bottlenecks they are causing in innovation: Why openness needs to be encouraged – while allowing vendor differentiation. • Under the Hood:We lift the hood on the Google Nexus 7, which has joined the battle to get to the top of your holiday wish list. • ARM’s New Brain:A closer look at the new Cortex-A50 Series processors. Find out how the scalability of this processor series will enable ARM partners to address diverse markets, from tablets and smartphones to high-performance servers and networking. Ian Drew, executive vice president, marketing, ARM said: “The launch of Signumwill build onthegrowing demand for interactive content about ARM. It will deliver fascinating stories from inside the ARM ecosystem and it will provide a forum for understanding the very latest products based on ARM technology.” Signumis produced in partnershipbyARM and UBM Tech and will be distributed quarterly on two platforms, enabling full functionality on smartphones and tablet devices as well as an iPad-optimized version. Both versions can be accessed at www.signummagazine.com. “We have a strong relationship with ARM,and for the past three years we've produced the annual ARMTechConevent. We are very pleased to extend our relationship with the creation of Signum,”said KathyAstromoff, CEO,Electronics, UBM Tech. “Signumestablishes a new standard in digital publications offering a level of interactivity and providing full immersion for the reader.” Those interested in contributing to future editions of Signum should contact Jan Howells, managing editor, ARM at Jan.Howells@arm.com. ARM partners interested in sponsorship opportunities, contact Todd A. Bria, Regional Sales Manager, UBM Tech, 831.477.2075 or email@example.com. Europe-based sponsors can contact: Victoria Hufmann at firstname.lastname@example.org or Norbert Hufman at email@example.com. About ARM ARM designs the technology that is at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. Find out more about ARM from our website: http://www.arm.com About UBM Tech UBM Tech is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry. Its media brands and information services inform and inspire decision makers across the entire technology market— engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals. UBM Tech’s industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company’s information products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion. Contact: For more information on Signum: Erik Ploof, Chief Editor, and Director, Corporate Marketing, ARM. firstname.lastname@example.org or Andy Phillips +44-(0)-1223-400930 email@example.com
ARM and UBM Tech Launch Innovative New Digital Magazine: Signum
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