Manhattan Associates Powers Happigo's Multi-Channel Retail Business
SHANGHAI and ATLANTA, Nov. 19, 2012 (GLOBE NEWSWIRE) -- Global supply chain
optimization provider, Manhattan Associates, Inc. (Nasdaq:MANH), today
announced that Happigo, China's leading multimedia retailer specializing in
televised home shopping, has chosen Manhattan Associates' Warehouse Management
Solution (WMS) to optimize its warehouse operations and achieve a more
efficient supply chain management to pave the way for its business expansion.
Happigo is taking advantage of a consumer environment in China characterized
by increased spending and a growing demand for convenience shopping. It
promotes products via various media channels including TV, Internet, print and
online catalogs, mobile devices and telephone.
Tang Liang, executive vice president of Happigo, explained, "To effectively
meet the expected growth in demand for the products we're selling, and because
we're operating across an increasing number of channels, we realized we would
need a highly intelligent supply chain system that would be capable of
processing significantly higher volume throughputs and supporting our
increasingly complex warehousing operations. After a competitive selection
process, we chose Manhattan for its best-in-class WMS technology and because
of its rich experience and excellent reputation working with the world's
Manhattan's solution will be deployed in Happigo's two largest warehouses that
have a combined storage area of 860,000 square feet. After three months of
in-depth discussion and analysis, Manhattan Associates worked closely with
Happigo to design a system configuration that would perfectly meet Happigo's
business needs. The Manhattan Associates professional services team will lead
the implementation and run a comprehensive training programme for Happigo's
system users. The deployment is expected to be completed in the Spring of
Tang Liang continued, "The deployment will enable us to boost efficiency
within our warehousing operations by improving inventory and order fulfilment
accuracy. Once the project is completed, we will have automated the entire
picking, packing and shipping process."
The new system will enable Happigo to manage its multi-channel distribution
needs and help it respond quickly to shifting demand. It will help match
inventory levels to changing order patterns as well as improve order
discrepancy handling should customers change their minds about orders placed.
Ultimately, all improvements made will speed up order delivery and bring an
enhanced purchase experience that will strengthen customer loyalty.
"We are highly impressed with Manhattan's solution. Its flexible nature and
constant evolution as a supply chain technology platform will help us deliver
on our long-term development goals," added Tang Liang. "This investment
underlines our commitment to provide customers with a highly positive and
consistent buying experience."
About Manhattan Associates, Inc.
Manhattan Associates continues to deliver on its 22-year heritage of providing
global supply chain excellence to more than 1,200 customers worldwide that
consider supply chain optimization core to their strategic market leadership.
The company's supply chain innovations include: Manhattan SCOPE® a portfolio
of software solutions and technology that leverages a Supply Chain Process
Platform to help organizations optimize their supply chains from planning
through execution; Manhattan SCALE™, a portfolio of distribution management
and transportation management solutions built on Microsoft .NET technology;
and Manhattan Carrier™, a suite of supply chain solutions specifically
addressing the needs of the motor carrier industry. For more information,
please visit www.manh.com.
CONTACT: Annie Ho / Belle Pei
Tel: +852 3944 5000
Tel: +86 21 6057 3500
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