ad:tech New York Startup Spotlight Winners Announced: Idomoo,

ad:tech New York Startup Spotlight Winners Announced: Idomoo, Placed,
Point Inside and LeadSift 
Startups Competed in Four Challenges: Gap Shopper Marketing, Unilever
Mobile Commerce, GE Data & Analytics and Target Social TV & Video 
NEW YORK, NY -- (Marketwire) -- 11/19/12 --  ad:tech, in partnership
with Gap, Unilever, GE and Target, is excited to announce the winners
of its Startup Spotlight Series: Idomoo, Placed, Point Inside and
These four global brands partnered with ad:tech to find the most
innovative new companies in digital marketing. The competition
launched in August, with each brand hunting for a specific solution:
Gap Shopper Marketing, Unilever Mobile Commerce, GE Data & Analytics
and Target Social Video & TV.  
Over a hundred startups entered, but only sixteen were chosen as
finalists. The finalists pitched live, on-stage at ad:tech New York,
and the stakes were high. In addition to winning the ad:tech
Innovation Award, the chosen startups would potentially get new
business -- as they were competing to take their pitches in-house to
their respective brands. Idomoo, Placed, Point Inside and LeadSift
exceeded all expectations to become Startup Spotlight Series winners
at the New York show.  

--  Target Social Video & TV: Idomoo
    --  Idomoo is changing the way companies interact and communicate with
        prospects and customers through mass-produced personalized video.
--  Unilever Mobile Commerce: Placed
    --  Placed is Location Analytics. By connecting the physical and
        digital worlds, Placed has created a new class of analytics
        focused on location.
--  Gap Shopper Marketing: Point Inside
    --  Point Inside is the leading mobile shopper engagement platform
        that uniquely uses multiple indoor location technologies to
        provide brick-and-mortar retailers with micro-location marketing
        and private ad network capabilities.
--  GE Data & Analytics: LeadSift
    --  LeadSift is a tool that generates highly relevant sales leads by
        mining large amounts of publicly available social media data.

"Placed, Idomoo, LeadSift and Point Inside exemplify what it means to
push boundaries in advertising technology, and create real value for
big brands," said Tameka Kee, content director, ad:tech. "I'm happy
that we were able to create a unique opportunity for both the
startups and the global brands that partnered with us, and I'm
delighted to present the winners with ad:tech's Innovation Award."  
To learn more about the Startup Spotlight competition please visit  
Follow @adtech on Twitter and hashtag #adtech to see what people are
saying about the show.  
More information on Facebook:; Google+  
About Gap Inc. 
 Gap Inc. is a leading global specialty retailer
offering clothing, accessories, and personal care products for men,
women, children, and babies under the Gap, Banana Republic, Old Navy,
Piperlime, and Athleta brands. Fiscal 2011 net sales were $14.5
billion. Gap Inc. products are available for purchase in about 90
countries worldwide through about 3,000 company-operated stores,
about 200 franchise stores, and e-commerce sites. For more
information, please visit 
About Unilever United States 
 Unilever is one of the world's leading
suppliers of fast moving consumer goods with strong operations in
more than 100 countries and sales in 180. With products that are used
over two billion times a day around the world, we work to create a
better future every day and help people feel good, look good and get
more out of life with brands and services that are good for them and
good for others. In the United States the portfolio includes brand
icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear
Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove
personal care products, fds, Good Humor, Hellmann's, I Can't Believe
It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton,
Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-Tips, Ragu,
Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb,
TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand
names are registered trademarks of the Unilever Group of Companies.
Dedicated to serving consumers and the communities where we live,
work and play, Unilever employs more than 11,000 people in the United
States -- generating over $8 billion in sales in 2011. For more
information, visit  
About GE 
 GE (NYSE: GE) works on things that matter. The best people
and the best technologies taking on the toughest challenges. Finding
solutions in energy, health and home, transportation and finance.
Building, powering, moving and helping to cure the world. Not just
imagining. Doing. GE works. For more information, visit the company's
website at  
About ad:tech
 For more than 15 years, ad:tech has provided media,
marketing and technology professionals with the tools and techniques
they need to succeed in a changing digital world. With 9 shows in 7
countries, ad:tech's globally respected roster of speakers, workshops
and exhibitors continues to make it the preferred resource and
destination for digital marketers everywhere. It's where marketers
gather together to do business in a vibrant and exciting marketplace. 
For more information, please visit 
Debbi Roth 
DMG Events 
(415) 537-8520  
Caitlin Leddy 
SHIFT Communications 
(617) 779-1830 
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