Goldfish® Brand Celebrates 50 Years of Smiles with Macy’s Thanksgiving Day Parade® Float and New E-Commerce Site

  Goldfish® Brand Celebrates 50 Years of Smiles with Macy’s Thanksgiving Day
  Parade® Float and New E-Commerce Site

Business Wire

NORWALK, Conn. -- November 19, 2012

After five decades of wholesome snack time fun, the Pepperidge Farm® Goldfish®
brand is celebrating its golden anniversary with a float debut in the 86^th
annual Macy’s Thanksgiving Day Parade® and the launch of, a
breakthrough e-commerce site that will take one of America’s most popular
snack crackers to new heights.

(Photo: Business Wire)

(Photo: Business Wire)

The “Goldfish on Parade” float depicts Finn and his friends Gilbert, Brooke
and Xtreme creating their own playful parade experience inspired by the
beloved Macy’s Thanksgiving Day Parade. The creativity and imagination of
childhood is captured by how the friends gather books, toys, paperclips,
pencils, buttons and toys to bring their vision to life. And no parade would
be complete without the thrill of a fantastic balloon, which is held up with
drinking straws and chess pieces that double as balloon handlers.

Another element of the Goldfish brand’s 50^th birthday celebrations is the new
Goldfish My Way e-commerce site that allows users to personalize Goldfish
packages by adding photos and custom messages, and even selecting their
favorite Goldfish cracker colors to create special combinations. People can
choose from a 4.5 ounce customized gift box, 1.0 ounce customized party
favors, themed party cups or all three! The site,, is
easy to navigate and the high-quality packages are guaranteed to spread smiles
during birthday parties, bat mitzvahs and every occasion in between. The site
is being formally announced during NBC’s broadcast of the Macy’s Thanksgiving
Day Parade.

“We couldn’t think of a better way to celebrate our golden anniversary than
with a float featuring our Goldfish characters in the Macy’s Thanksgiving Day
Parade and by launching Goldfish My Way,” said Jared Konstanty, Senior Vice
President, General Manager Snacks. “Goldfish is an iconic American brand and
bringing new ways for consumers to engage with and delight in the characters
and our crackers is a main focus for us. But this is only the beginning – just
wait until you see what we have in store for our fans.”

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About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading
provider of premium quality fresh bakery products, cookies, crackers, and
frozen foods. Among the company’s most popular products are Sausalito^® and
Milano^® cookies, Goldfish^® and Baked Naturals^® crackers, frozen Puff
Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of
fresh baked breads including Pepperidge Farm^® Swirl, Farmhouse and Whole
Grain. The company added Ecce Panis^® gourmet artisan breads to its portfolio
in 2009. Pepperidge Farm was founded in Connecticut in 1937 by Margaret
Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread
for her allergy-afflicted son. The company is now a nationwide business with 9
manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been
part of Campbell Soup Company since 1961.

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Pepperidge Farm, Incorporated
Geri Allen, 203-846-7351
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