Barclaycard Celebrates the Toys Unleashed iPhone Game with an iPhone 5 Prize
Draw on Facebook
LONDON -- November 19, 2012
In celebration of its interactive Christmas campaign, Barclaycard is offering
fans of its official Barclaycard Facebook page the opportunity to win one of
three 16 GB iPhone 5 phones, which is said to be the slimmest, lightest, and
fastest incarnation of the popular smartphone series so far.
Anyone is eligible to enter the prize draw, which will run between Friday 16
November 2012 and close just before midnight on Thursday 22 ^ November.
However, Barclaycard customers will be in line to win a further £250 of iTunes
vouchers if they are selected in the draw. Participation is a straightforward
process that simply involves answering a trivia question along with providing
basic contact details. Those who are not already following Barclaycard's
Facebook page will need to become a fan in order to access the prize draw.
Three lucky entrants will then be chosen at random to win an iPhone 5, which
features an extended display, longer battery life, powerful A6 chip, and
ultrafast Wi-Fi. The iPhone 5 prize has been chosen to highlight the release
of Toys Unleashed on the 16^th November 2012, an augmented reality game
developed by Barclaycard as part of its integrated Christmas advertising
campaign. The Barclaycard Toys game takes augmented reality to a new level –
using skin tracking technology, the characters will only come to life in your
hand (or anywhere ‘skin’ coloured). Toys Unleashed is a free download
available from the Apple App store and features three characters from the
campaign – Mr. B, Chomp and Mike. Users can use their phones to play with the
animated characters who will seemingly spring to life in the palm of their
Barclaycard offers a range of different credit cards, including two
distinctive rewards credit card options that give customers the chance to
benefit from their transactions. The new Cashback card is designed for
customers who use their card at least 15 times during a month and want to earn
2% cashback on their top five monthly purchases and 0.5% on all other
expenditures. The card also includes an annual loyalty bonus and a welcome
bonus when customers sign up (24.6% APR Representative (Variable) Annual Fee
applies). For those who would rather collect points to spend at their
favourite retailers, the Freedom Rewards card allows customers to earn Freedom
points from purchases made with a wide range of participating partners.
Additionally, the card offers double points for purchases made at UK
supermarkets and petrol stations, a sign-up bonus, and triple points with
select Freedom partners such as BHS, Bella Italia, Currys PC World and Strada
(18.9% APR Representative (Variable)).
Barclaycard is deeply involved in pioneering mobile and contactless payment
technology to create seamless integration with the needs of the future. To
examine the diverse credit card benefits presented by the full range of
Barclaycard products, or for more information about recent contactless payment
developments such as the Barclaycard PayTag sticker for mobile phones, please
The author of this article is a part of a digital marketing agency that works
with brands like Barclaycard. The content contained in this article is for
information purposes only and should not be used to make any financial
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