Sony Stores Join shopkick Partner Alliance -- Enticing Holiday Foot Traffic with Rewards

 Sony Stores Join shopkick Partner Alliance -- Enticing Holiday Foot Traffic
                                 with Rewards

Shoppers Get Rewards for Visiting, Scanning or Buying - with Increased Kicks
for Sony Store Visits through Black Friday; Free Sony Headphones through
Thanksgiving

PR Newswire

PALO ALTO, Calif., Nov. 19, 2012

PALO ALTO, Calif., Nov. 19, 2012 /PRNewswire/ --Sony Stores today join
shopkick, the largest real-world shopping app, to offer rewards in the form of
"kicks™," shopkick's proprietary reward currency, to shoppers for visiting
stores, browsing lookbooks, or interacting with products. Linking a Visa or
MasterCard credit or debit card to shopkick's Buy and Collect program turns
qualifying purchases at a Sony Store into even more kicks. Right in the
shopkick app, shoppers can redeem kicks to treat themselves with gift
cards—including Sony Store gift cards-song downloads, movie tickets, Facebook
Credits, donations to charity and more.

"Sony's awesome products often top holiday wish lists. Now gift-givers can get
rewarded with shopkick kicks while shopping for a Sony Cyber-shot digital
camera or TV for a loved one, at one of Sony's thirty U.S. locations," said
Doug Galen, Chief Revenue Officer of shopkick. "From collecting kicks while
browsing high-impact lookbooks or from walking from store-to-store and
browsing products, a shopper can quickly earn enough kicks for a free cup of
coffee or eventually a stylish set of headphones. This year, donations to
charity have been especially popular, with more than 30,000 individual
redemptions for the Red Cross's Sandy Relief fund."

Shopkick gives shoppers frequent opportunities to turn everyday errands and
shopping into treats:

  oDaily: 'Lookbooks' act like virtual catalogs, letting shoppers browse,
    select favorites, and earn kicks from the couch or on the go
  oWeekly: Fromweekendshopping trips to stores or malls, shopkick rewards
    walk-ins at leading national retailers and for interacting with popular
    brands and products
  oMonthly: Kicks can be cashed in for allsortsof treats, from store gift
    cards to dinners, movie tickets, spa treatments, song downloads and more

To inaugurate the partnership, Sony Stores are giving away free earbuds, a
$9.99 retail value, to any shopkicker who visits a Sony Store and uses the
in-app offer to claim the gift before Thanksgiving Day.In addition, through
Black Friday, the amount of kicks available for walking into Sony Stores or
browsing through its in-app lookbook is higher: 200 for visits and an
additional 50 for viewing content within the lookbook.

"We're thrilled to add shopkick's innovative and interactive rewards
technology to our service toolkit. Sony Store Guests already enjoy our unique
in-store experience and great Sony products and services – now we can provide
another treat in the form of kicks, and bring our latest and greatest products
to their attention by using shopkick's beautiful signature lookbooks," said
Michaela Ion, Senior Manager of Guest Experience, Sony Stores. "And to help us
'kick off' the holiday season in style, we're going to have a fun gift for
shopkickers who visit our stores before Black Friday."

Shopkick is available for free for Android from Google Play at
https://play.google.com/store/apps/details?id=com.shopkick.app and on the
iPhone from the App Store at www.itunes.com/appstore/. See how shopkick works
here (video): http://youtu.be/ejx1LdgcUPA.

About shopkick, Inc.
shopkick, Inc. is the largest real-world shopping app, and the first mobile
application that hands consumers high-value rewards, offers and exclusive
deals at its national retail partners simply for walking into more than 7,000
stores and malls, and for interacting with partner brand products at over
250,000 locations nationwide. In 2012, Nielsen rated shopkick the most
engaging shopping app, ahead of any online or physical retailers' apps.
Shopkick is the only 100% performance-based marketing platform in the
physical retail world, with measurable foot traffic and transactions at
stores. The app grew to 4 million users in little over two years. The free
shopkick app is available for the iPhone and Android.

Shopkick's growing Partner Alliance includes American Eagle Outfitters, Best
Buy, Crate and Barrel, ExxonMobil, Macy's, MasterCard, Old Navy, Simon
Property Group, Sony, The Sports Authority, Target, Toys"R"Us, west elm, The
Wet Seal, Visa, Procter & Gamble, Kraft Foods, Revlon, Unilever, Levi's,
Intel, HP and more. The Palo Alto-based startup is funded by Kleiner Perkins'
iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn, and investor
in Facebook and Zynga. In 2012, the World Economic Forum (WEF) named shopkick
a Tech Pioneer, an honor previously given to Google, Twitter, and Wikipedia.

About Sony Electronics
Headquartered in San Diego, Sony Electronics is a leading provider of
audio/video electronics and information technology products for the consumer
and professional markets. Operations include research and development, design,
engineering, sales, marketing, distribution and customer service. Sony is
noted for a wide range of consumer audio-visual products, such as the BRAVIA®
LCD and 3D high-definition televisions, Cyber-shot® digital camera, Alpha
Digital SLR camera, Handycam® camcorder and Walkman® personal stereo. Sony is
also an innovator in the IT arena with its VAIO® personal computers Reader
devices and Sony Tablets; and in high-definition professional broadcast
equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and
camcorders, and the SXRD™ 4K digital projector. For more information, visit
www.sony.com/news or join the Sony Community: www.sony.com/blog;
www.facebook.com/SonyElectronics; www.twitter.com/SonyElectronics;
www.youtube.com/SonyElectronics; and www.pinterest.com/SonyElectronics.

There are 38 Sony Store locations nationwide and can be found by visiting
http://store.sony.com/storelocator.

Media Contacts:
Atomic PR for shopkick Sony Electronics Inc.
Martha Shaughnessy     Elizabeth Boukis
415.593.1400           408.352.4593
martha@atomicpr.com    elizabeth.boukis@am.sony.com

SOURCE shopkick, Inc.

Website: http://www.shopkick.com