Executive coaching: From the outside looking in

  Executive coaching: From the outside looking in

              The latest Blue Paper® and podcast from 4imprint®

Business Wire

OSHKOSH, Wis. -- November 19, 2012

These days, when the going gets tough, the tough get executive coaches.
Executive coaches help develop the skills of senior or management-level
professionals. The latest Blue Paper and podcast from promotional products
retailer, 4imprint, takes a closer look at executive coaches and those who can
benefit from their services.

The Blue Paper, entitled Executive coaching: From the outside looking in,
gives insight on the big questions pertaining to both the coaches and the
coached: Who are they? What do they do? Why does one need the other?

“The concept of using executive coaches is a subject that for some offers as
many questions as it does answers,” explains Greg Ebel, vice president of
sales and marketing for4imprint. “So we thought a Blue Paper on the subject
might help answer questions for business leaders that are looking to know

This Blue Paper and podcast provides more than just the basics of executive
coaching. You can expect to learn more about:

  *What an executive coach does
  *How they do it—which methods they use while coaching
  *What kind of ROI executive coaches can produce
  *And what criteria to use when looking for an executive coach

To read this Blue Paper and download the podcast,

About 4imprint Blue Papers

4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint
customers to help their organizations succeed. Accessible
atwww.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge
topics such as podcasting, online social media, search engine optimization
(SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the
London Stock Exchange, serving more than 100,000 businesses withpromotional
itemsthroughout the United States, Canada, United Kingdom and Ireland.
4imprint offers corporate gifts,personalized gifts, custom t-shirts,
promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes,
custom calendars, custom shirts and much more. For additional information,


Greg Ebel, 920-236-7272, ext. 8396
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