GenerationOn and Hasbro, Inc. Team Up to Inspire Kids to Be Joy Makers and Spread Joy through Acts of Service This Holiday

  GenerationOn and Hasbro, Inc. Team Up to Inspire Kids to Be Joy Makers and
            Spread Joy through Acts of Service This Holiday Season

PR Newswire

NEW YORK, Nov. 19, 2012

For Each Service Act Completed, Hasbro Will Donate a Toy or Game to Toys for
Tots, Up to 100,000 Pieces

NEW YORK, Nov. 19, 2012 /PRNewswire-USNewswire/ -- To mark the season of
giving, generationOn and its partners at Hasbro, Inc. (NASDAQ: HAS) are asking
kids and teens to help children in need through Be a Joy Maker, the third
annual generationOn holiday giving campaign.

Beginning today through December 18, for each act of service completed by a
child or teen and logged on the Be a Joy Maker site, Hasbro will donate a toy
or game to Toys for Tots – up to 100,000 pieces.

"GenerationOn is a global youth service movement that encourages young people
to be engaged citizens, and our hope this holiday season is to inspire them to
care, share and give joy to children in need," said Concetta Bencivenga,
executive director at generationOn. "We want kids to channel their compassion
by completing an act of service and triggering a toy donation that will bring
the gift of play to children who would otherwise not receive a gift this

"Hasbro's partnership with generationOn is especially important during the
holiday season, as we team up with service-minded youth to make the holidays a
bit brighter for children who need it most," said Karen Davis, vice president,
community relations at Hasbro, Inc. "The belief that kids of all ages can be
empowered to give back is at the core of our company culture, and we could not
be happier to make this donation in honor of kids and teens committed to
making a positive impact in their communities."

The third annual campaign builds upon the success of the past two years during
which more than 230,000 kids pledged to volunteer, triggering gifts of toys
from Hasbro to just as many kids. This year, generationOn and Hasbro are
asking young people to take their commitment to service a step further and
turn that pledge of service into an act of service.

Parents, teachers and youth leaders can encourage kids to complete an act of
service, and kids can encourage their friends, classmates and peers to commit
to helping others. The more kids and teens who volunteer, the more toys and
games Hasbro will donate to those in need during the holidays.

Kids and families everywhere can make their mark on their local community by
taking action on the Be a Joy Maker site or on Facebook. They can also explore
holiday project ideas and share their stories at

About generationOn

GenerationOn is the global youth service movement igniting the power of all
kids to make their mark on the world. As Points of Light's youth service
enterprise, generationOn inspires, equips and mobilizes youth to take action
through generationOn service clubs, schools, youth organizations, campaigns
and youth leadership initiatives. It also provides tools and resources to
youth, families and educators to help kids change the world and themselves
through service. To learn more about how to get involved, visit

About Points of Light

Points of Light – the world's largest organization dedicated to volunteer
service – mobilizes millions of people to take action that is changing the
world. Through affiliates in 250 cities and partnerships with thousands of
nonprofits and corporations, Points of Light engages more than 4 million
volunteers in 30 million hours of service each year. We put people at the
center of change. For more information, go to

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative, well-known and beloved brands such as TRANSFORMERS,
GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces
television programming for markets around the world. The Hub TV Network is
part of a multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the
Company's deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable world for
future generations and to positively impact the lives of millions of children
and families every year. It has been recognized for its efforts by being named
one of the "World's Most Ethical Companies," and is ranked in The Civic 50 as
one "America's most community minded companies" by Bloomberg Businessweek and
as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."
Learn more at
© 2012 Hasbro, Inc. All Rights Reserved.

Jillian Green, 310.496.4451
Carlos Munguia, 310.496.445

SOURCE generationOn

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