JCDecaux Wins the Renewal of Its Exclusive Advertising Contracts for Hong
Kong MTR* Main Products, TV Network and Airport Express
PARIS -- November 19, 2012
JCDecaux SA (Paris:DEC) (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announced today that JCDecaux Pearl & Dean, a
100% subsidiary of JCDecaux (hereinafter called “JCDecaux Transport”) has won
the renewal of its exclusive advertising contracts with MTR Corporation for
the operation and management of outdoor advertising across six MTR lines** and
the Airport Express. These renewed contracts will be effective from January
2013 for 5 years. The three contracts awarded cover the advertising
concessions of the MTR’s Main Products and TV Network, with its coverage of
the six lines, and the Airport Express.
JCDecaux Transport, the “Number one out-of-home media company of the year” in
Hong Kong***, has held the MTR advertising contract for over 30 years. These
six lines reach 78% of the Hong Kong population in a month**** and dominate
transport advertising in Hong Kong. This win not only maintains JCDecaux
Transport’s portfolio in Hong Kong, but also its market leader position in
metro advertising in China.
MTR advertising in Hong Kong is widely recognized as the world’s leading metro
advertising medium in terms of innovation, professionalism and service
quality. The creativity is further enhanced by the successful introduction of
new advertising formats including the latest InterActiveAds. MTR has become a
state-of-the-art showcase for JCDecaux’s expertise in Chinese metro
Jeny Yeung, Commercial Director, MTR Corporation, said: “We are pleased to
extend our commercial partnership with JCDecaux Transport. Apart from
upholding the quality as a leading metro system that is renowned in the world,
we are confident that the team will continue work with us to grow MTR’s
advertising business. With the continued commitment of JCDecaux and MTR to
creativity and innovation, the advertisements in the network are becoming ever
more impactful and interactive, enhancing the passenger journey for our
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux,
said: “We are delighted to have been selected once again by MTR Corporation.
These renewed contracts underline the success of our existing partnership that
has already seen the launch of new digital advertising formats and the
introduction of an enhanced TV Network. We will continue to work with MTR to
provide advertising solutions that not only meet our clients’ needs but also
enhance the station ambience and improve the passenger experience. More than
ever, China, JCDecaux’s second largest market in the world by revenue, has
become a showcase for the expertise and innovative capability of the Group”.
* Mass Transit Railway
** means the Lines: Tsuen Wan, Island, Kwun Tong, Tung Chung, Tseung Kwan O
and Disneyland Resort.
*** source: Out-of-Home Media of the Year (For 3 Consecutive Years) -
Marketing magazine 2012, 2011 & 2010 issue (Asia’s leading source of
advertising, marketing and media intelligence).
**** source: Nielsen Media Index (Jan-Dec 2011).
Key figures for the Group
*2011 revenue: €2,463.0m; Revenue for the first nine months of 2012:
*JCDecaux is listed on the Eurolist of Euronext Paris and is part of the
Euronext 100 index
*No.1 worldwide in street furniture (426,200 advertising panels)
*No.1 worldwide in transport advertising with 175 airports and 280
contracts in metros, buses, trains and tramways (367,800 advertising
*No.1 in Europe for billboards (208,500 advertising panels)
*No.1 in outdoor advertising in the Asia-Pacific region (202,200
*No.1 worldwide for self-service bicycle hire
*1,013,500 advertising panels in more than 55 countries
*Present in 3,700 cities with more than 10,000 inhabitants 10,300 employees
Corporate Communications: Agathe Albertini
33-1 30 79 34 99 – firstname.lastname@example.org
Investor Relations: Nicolas Buron
33-1 30 79 79 93 – email@example.com
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