Amazon Brings Holiday Cheer with Video Gift Cards

  Amazon Brings Holiday Cheer with Video Gift Cards

 Customers can now send personalized video gift cards featuring JibJab videos
 for over a dozen occasions, including winter holidays, birthday, graduation,
                            everyday fun and more

Business Wire

SEATTLE -- November 16, 2012

(NASDAQ:AMZN)— Amazon.com, Inc. today announced the launch of Amazon Video
Gift Cards (www.amazon.com/giftcards-video), a new gift card experience where
customers can create free, personalized JibJab Starring You® videos featuring
a photo of their own face or faces of their friends and family. From the
cheerful “Elf Snowball Fight” to the laugh-out-loud “Roller-skating Disco
Birthday,” customers can personalize a video gift card for over a dozen
occasions. Additionally, customers who receive Amazon Video Gift Cards can
easily share their JibJab videos through Facebook, Twitter, Pinterest and
email, while keeping their gift card details private.

“We’re excited to add Amazon Video Gift Cards to our growing set of digital
gift card products,” said Max Bardon, General Manager, Amazon Gift Cards. “We
think customers will love uploading a family photo to one of our entertaining
holiday-themed video gift cards and enjoy the engaging gift-giving experience
of the new Amazon Video Gift Cards this season.”

Sending Amazon Video Gift Cards is fun and easy. To start, customers simply
choose from the more than 50 JibJab Starring You® videos, upload a photo of
their own face or the faces of their friends and family, select a gift card
amount of up to $2,000, then email or post it to a friend’s Facebook Wall.
Customers who receive a video gift card can use it to shop for the millions of
items available on Amazon at their convenience – Amazon Video Gift Cards are
delivered instantly or can be scheduled for a future date and never, ever
expire.

Here are some of the Amazon Video Gift Cards customers can send today at
www.amazon.com/giftcards-video:

Winter Holidays
Elf Snowball Fight
Pilgrim Song
A Christmas Carol

Birthday
Birthday Piñata
Rocker Birthday
Roller Disco

Everyday Fun
Disco
German Polka
I Got You Babe


About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used
herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc.,
and its subsidiaries, unless the context indicates otherwise.

About JibJab

JibJab is in the business of making things that make people laugh. From
political satires like THIS LAND, to personalized Starring You® videos, JibJab
has been creating world-class online entertainment since 1999. With the
audacious goal to make billions of people happy, the company has recently
focused its cutting edge creative and production leadership on the children's
learning and entertainment market with the launch of StoryBots™. To learn
more, visit Blog.JibJab.com/About or StoryBots.com/for-parents.

JibJab® and Starring You® are trademarks of JibJab Media Inc. in the United
States and other countries. Any other product or company names mentioned
herein are the trademarks of their respective owners.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
 
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