Digital Folio to Deliver Real-time Retail Pricing Data Through Windows Azure Marketplace

Digital Folio to Deliver Real-time Retail Pricing Data Through Windows Azure

Features Over 5 Billion Retail Data Points With Thousands More Generated Every
Hour - for Amazon, Walmart, Target, Best Buy, and Other Key Retailers and

DENVER, Colo., Nov. 16, 2012 (GLOBE NEWSWIRE) -- via PRWEB - Digital Folio
announced today that it has launched its revolutionary Retail Intelligence
Data API, which delivers unprecedented real-time visibility to dynamic pricing
data as well as stock levels, channel availability, and reference data.

For the first time, businesses--including retailers, researchers, and
analysts--can access real-time and historical competitor/retail online
pricing, availability, and statistical analytics directly within Microsoft
Excel, via browser, via download, or within their own business intelligence
platforms--all via a self-service model without costly set-up fees or delays.
The API also provides an unlimited number of queries with no limit on the
number of products that can be accessed.

Digital Folio's Retail Intelligence API ( delivers unprecedented
data fidelity and access to retail big data as dynamic pricing happens.

"With online retailers now deploying the ability to dynamically change pricing
up to once every six seconds, it's nearly impossible to keep up," said Patrick
Carter, President of Digital Folio, Inc. "Digital Folio does keep up because
it's powered by the crowd, providing the platform capability to update up to
10,000 products per second. That's the equivalent of an entire major retailer
in less than a minute."

Carter added, "From a technical perspective, we offer both OData and REST API
interfaces, providing access to hourly interval summaries as well as discrete
event data. We are particularly excited about also making our data API
available via Microsoft's Windows Azure Marketplace."

Max Uritsky, Group Program Manager, Windows Azure Marketplace, said, "We are
excited to work with Digital Folio and their data launch on Windows Azure
Marketplace, a premiere online market for buying and selling finished premium
data. Windows Azure Marketplace lets users directly access this data via
large-scale Hadoop implementations, as well as via Microsoft Excel and
Microsoft Office."

"Digital Folio has already been recognized by the press for the level of
dynamic pricing accuracy we deliver within our consumer applications," Carter
said. "Now our API provides dynamic pricing intelligence beyond what's easily
exposed within our shopping applications.

"Until now there has been no 'Nielsen' for real-time retail pricing. Digital
Folio's platform is like a Level 2 trading system for real-time retail that
empowers retailers and shoppers alike."

Digital Folio's Retail Intelligence API represents the newest addition to the
Digital Folio comparison shopping platform, which includes the powerful
Digital Folio sidebar, DigitalFolio comparison shopping site, and Windows 8
app. Thousands of shoppers use Digital Folio apps to compare product prices
instantly across major retailers, save their finds in intelligent shopping
lists, share their finds with friends and family, and get instant product
pricing and availability updates…all in one place.


Established in 2011, Digital Folio is the first multi-channel shopping
network, powered by the crowd, to provide unbiased real-time pricing and
availability across top retailers. For consumers, we make it easy to get a
complete, real-time shopping picture every time they browse, collect, and
share shopping finds. For businesses, we provide the first platform to deliver
real-time retail intelligence data powered by the crowd and universal
comparison shopping, wish list, and dynamic promotion capabilities. For more
information on Digital Folio Platform Solutions, visit

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit

CONTACT: Digital Folio, Inc.
         Karen Carter
Press spacebar to pause and continue. Press esc to stop.