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MEDL Mobile Reports 58.6% Year Over Year Increase in Third Quarter Revenues



MEDL Mobile Reports 58.6% Year Over Year Increase in Third Quarter Revenues

Revenues Steadily Increase While Key Performance Indicators Experience
Exponential Growth

FOUNTAIN VALLEY, Calif., Nov. 16, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc.
(OTCBB:MEDL) ("MEDL" or the "Company") - a pioneer in the creation,
development, marketing and monetization of mobile apps - announced its
financial results for the third quarter ended September 30, 2012.

Third Quarter Highlights:

  * Revenues increased 58.6% to $1.1 million in Q3 2012, compared with $0.7
    million in the year-ago period.
     
  * On a quarter-on-quarter basis, revenues increased 151.5% in Q3 2012 from
    Q2 2012.
     
  * Total Installations of the MEDL API (MEDL Brain/Analytics/Advertising
    Platform) increased to 2,472,798 as of Q3 2012 from 132,471 as of Q3 2011
    - an increase of more than 1,766%. Overall API installs also increased Q2
    2012 to Q3 2012 by 1,495,846 or 153%.
     
  * Monthly Active Users (MAUs) of apps in MEDL's library increased to an
    average of 1,587,548 in Q3 2012 from an average of 56,277 in Q3 2011 - an
    increase of 2,720%. Q3 2012 also gained over Q2 of 2012 by 1,145,312 or
    259%.
     
  * Daily Active Users (DAUs) of apps in MEDL's library increased to an
    average of 75,102 in Q3 2012 from an average of 3,854 in Q2 2011 - an
    increase of more than 1,848%. Daily Active Users also saw a large gain
    from Q2 2012 to Q3 2012 with an increase of 40,129 users (122%).
     
  * Total User Sessions of apps in MEDL's library increased to 12,701,182 for
    Q3 2012 from 623,418 for Q3 2011 - an increase of more than 1,937%.
    Overall sessions also increased Q2 2012 to Q3 2012 by 8,451,368 or 199%.
     
  * MEDL ad network secured key strategic partnerships with 25 new
    advertisers, including Hotels.com, Priceline, Kabam and TinyCo.

"We continue to see increasing demand for mobile app development and our
pipeline continues to grow from third parties seeking to monetize their
intellectual property, persona or brand," said Andrew Maltin, co-founder and
CEO of MEDL. "This significant growth in demand is up against a limited supply
of qualified developers, placing MEDL in an advantageous position to
capitalize on attractive market dynamics."

"The mobile revolution is still in an early stage," added Mr. Maltin. "As the
market continues to expand and evolve, we are creating and growing new revenue
streams such as advertising and app recommendation which we believe will drive
strong shareholder value in the quarters ahead."

About MEDL Mobile

The Company develops, acquires and publishes a growing library of mobile
applications which perform specific functions for the user on the Apple and
Android platforms. The Company licenses its technology and performs custom
development for key clients such as Monster.com, New York Times Company,
Teleflora, Telefonica and Medtronic, allowing the company to grow the overall
library of technology and greatly extending the potential reach of the Mobile
Brain. The Company enters into partnerships to mobilize and monetize IP with
such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong,
Rampage Jackson and Marlee Matlin. The Company is establishing a business
model in which it expects to generate multiple revenue streams, including
development fees, download and in-app purchases, advertising, sponsorship and
licensing of technology. User analytics are collected by the Company's growing
Mobile Brain, which processes user data in order to create better distribution
and monetization of mobile applications. The Company's Software Development
Kit (SDK) consists of a growing suite of tools which have been designed to
help developers to better market and monetize their mobile applications. For
more information about MEDL Mobile, please visit www.medlmobile.com.

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based on current expectations, estimates
and projections about MEDL Mobile's industry, management's beliefs and certain
assumptions made by management. Readers are cautioned that any such
forward-looking statements are not guarantees of future performance and are
subject to certain risks, uncertainties and assumptions that are difficult to
predict. Because such statements involve risks and uncertainties, the actual
results and performance of the Company may differ materially from the results
expressed or implied by such forward-looking statements. Given these
uncertainties, readers are cautioned not to place undue reliance on such
forward-looking statements. Potential risks and uncertainties include but are
not limited to the ability to integrate Inedible Software apps and platform
into MEDL's product offering, the ability to procure, properly price, retain
and successfully complete projects, and changes in products and competition.
Unless otherwise required by law, the Company also disclaims any obligation to
update its view of any such risks or uncertainties or to announce publicly the
result of any revisions to the forward-looking statements made here. Readers
should review carefully reports or documents the Company files periodically
with the Securities and Exchange Commission.

For more information about MEDL Mobile, please visit http://www.medlmobile.com

CONTACT: Media Contact:
         DJ Swanepeol
         MEDL Mobile
         DJ@medlmobile.com
         714-617-1991
        
         Investor Relations Contact:
         RedChip Companies, Inc.
         Jon Cunningham
         800-733-2447, Ext. 107
         407-644-4256, Ext. 107
         info@redchip.com
         http://www.redchip.com
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