AMD Powers Brilliant HD Game and Video Performance for

AMD Powers Brilliant HD Game and Video Performance for Nintendo's Wii
U 
Next-Generation Console Joins Growing List of AMD Powered Consumer
Electronic Devices This Holiday Season 
SUNNYVALE, CA -- (Marketwire) -- 11/16/12 --   AMD (NYSE: AMD) is
proud to support Nintendo's newly launched Wii U home console as the
supplier of custom AMD Radeon(TM) HD GPU technology. As announced at
E3 in 2011, the custom-for-Nintendo AMD graphics processor enables
Wii U to provide exciting, immersive game play, brilliant HD video
and game graphics and new forms of interaction for consumers. Since
2001, AMD technology has been included in more than 118 million
Nintendo Wii and GameCube hardware units around the world.(1)  
The AMD GPU will help bring Nintendo's popular franchises into HD for
the first time with new innovative game-play experiences, and the new
Wii U GamePad(TM) controller, which creates a second window into the
game world. "Wii U and its GamePad controller offer completely new
and unexpected game-play and entertainment experiences," said Genyo
Takeda, General Manager, Integrated Research & Development Division,
Nintendo Co., Ltd. "We chose AMD to support our HD gaming efforts
with its best-in-class graphics capabilities, and we're proud to call
them a technology partner." 
"Our relationship with Nintendo is the next exciting chapter in the
long AMD history of supplying the game console market with our elite
graphics expertise," said Saeid Moshkelani, corporate vice president
and general manager, Semi-Custom Business Unit, AMD. "Working so
closely with Nintendo to create the ideal custom graphics processor
for Wii U is another example of how AMD stands for giving consumers
the best video entertainment and gaming experience -- whether that's
a next-generation console, desktop and notebook PC, big screen HDTV
or tablet."  
The new Wii U is available just in time for the Holidays along with
other AMD-powered notebooks, tablets and desktops, rounding out
tech-savvy consumers' holiday wish list. According to the Consumer
Electronics Association(2), three in four gift-giving adults plan to
buy a consumer-electronics product as a gift. AMD-powered products
provide superior computing experiences for consumers -- from more
brilliant graphics when gaming to longer battery life when on the go
-- ultimately letting people do more every day.  
Supporting Resources 


 
--  For more information about AMD-powered products available this
    Holiday:
    http://blogs.amd.com/fusion/2012/11/16/amd-delivers-on-holiday-wish-lists-
from-gaming-to-pcs
--  Official Website: http://www.nintendo.com/wiiu
--  Become a fan of AMD technology on Facebook
--  Become a fan of AMD gaming on Facebook

  
About AMD
 AMD (NYSE: AMD) is a semiconductor design innovator leading
the next era of vivid digital experiences with its groundbreaking AMD
Accelerated Processing Units (APUs) that power a wide range of
computing devices. AMD's server computing products are focused on
driving industry-leading cloud computing and virtualization
environments. AMD's superior graphics technologies are found in a
variety of solutions ranging from game consoles, PCs to
supercomputers. For more information, visit http://www.amd.com. 
AMD, the AMD Arrow logo, Radeon, and combinations thereof, are
trademarks of Advanced Micro Devices, Inc. Other names are for
informational purposes only and may be trademarks of their respective
owners. 
1.
http://www.nintendo.co.jp/ir/library/historical_data/pdf/consolidated_sales_e120
9.pdf 
2. From CEA's 19th Annual CE Holiday Purchase Patterns Study  
Contact:
Kristen Lisa
AMD Public Relations
(512) 602-6020
kristen.lisa@amd.com  
Katie Nafius
Edelman for AMD
(512) 634-3659
katie.nafius@edelman.com 
 
 
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