Nintendo to Celebrate the U.S. Launch of Wii U with Midnight Gathering at Nintendo World

  Nintendo to Celebrate the U.S. Launch of Wii U with Midnight Gathering at
  Nintendo World

 First Wii U consoles go on sale in New York on Nov. 18 with midnight launch
                                    event

Business Wire

-- November 16, 2012

Nintendo:

         
             Consumers will have the chance to be among the first in the world
             to purchase the Wii U console when the clock strikes midnight on
             Nov. 18 at Nintendo World in New York’s Rockefeller Plaza.
             Nintendo of America President and COO Reggie Fils-Aime will be on
WHAT:        hand to count down the launch and sell a new Wii U to the first
             consumer in line. Fans waiting in line will get premium items
             (while supplies last) during the event. Note that supplies are
             limited, and systems will be sold on a first-come, first-served
             basis.
             
             Nintendo is also selling New York-themed T-shirts with Mario’s
             image at the event. All proceeds from sales of the shirts will be
             donated to the American Red Cross in support of relief efforts
             from the effects of Hurricane Sandy.
             
             The new Wii U home console offers entirely new ways for consumers
             to play games in HD and enjoy their favorite programming. More
             than 20 games will be available for Wii U at launch, which will
             be offered in two different colors and configurations. The Basic
             Set will be offered in white at a suggested retail price of
             $299.99, while the Deluxe Set, which includes higher storage
             capacity, additional accessories and the new Nintendo Land video
             game, will be offered in black at a suggested retail price of
             $349.99.
             
             More information about Wii U can be found at
             http://www.nintendo.com/wiiu.
             
WHO:         Adults, teens, tweens, parents, video game fans and consumers
             
WHEN:        Saturday, Nov. 17, 2012
             Launch event: 6 p.m. - midnight
             
WHERE:       Nintendo World at Rockefeller Plaza
             10 Rockefeller Plaza
             New York, NY 10020
             

VISUALS:

  *Scores of fans lined up in front of Nintendo World for a chance to be
    among the first people in the world to purchase the new Wii U console
  *Nintendo of America President and COO Reggie Fils-Aime welcoming consumers
    to the Wii U launch event
  *Attendees joining together for a midnight countdown as the launch
    approaches
  *Nintendo of America President and COO Reggie Fils-Aime presenting the
    first consumer in line with a Wii U
  *Mii costumed characters

Contact:

PRESS CONTACT:
GolinHarris
Kristie Tomkins
213-438-8830
ktomkins@golinharris.com
 
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