JetBlue Airways and KaBOOM! Build the First-Ever Playground for K.C. Wright Leadership Academy and the Children of Tamarac, FL

 JetBlue Airways and KaBOOM! Build the First-Ever Playground for K.C. Wright
              Leadership Academy and the Children of Tamarac, FL

-- The airline partners with K.C. Wright Leadership Academy, organizers from
KaBOOM!, Florida Panthers and local residents to build a new playground in
just one day --

PR Newswire

FORT LAUDERDALE, Fla., Nov. 16, 2012

FORT LAUDERDALE, Fla., Nov. 16, 2012 /PRNewswire/ --JetBlue Airways (Nasdaq:
JBLU) today is proud to announce a partnership with Kathleen C. (KC) Wright
Leadership Academy and KaBOOM!, the national non-profit dedicated to saving
play. The kid friendly airline has partnered with KaBOOM! to build the
first-ever playground at K.C. Wright Leadership Academy located in Tamarac,
FL, further highlighting the airline's commitment to Fort Lauderdale and the
surrounding community. K.C. Wright Leadership Academy students did not
previously have a playground to enjoy. As children discover the world through
play, the new playground now provides more than 150 children in the local
community with a safe location for recreation. Since 2005, JetBlue and
long-standing partner KaBOOM! have worked together to create safe play spaces
for children across JetBlue's communities and help fight the deficit of play
for children in underserved neighborhoods.

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The playground at K.C. Wright Leadership Academy was truly designed for
students by students. The new playground's blueprint is based on drawings
created by children from the school who participated in a Design Day event in
September. The students have also decided to "play it forward" with a penny
wars campaign to raise funds to donate to a future playground build in another
community in southern Florida. K.C. Wright Leadership Academy is a
tuition-free, public charter school.

"Fort Lauderdale was JetBlue's first destination, so we have a strong
connection to the city and surrounding communities. We're really excited to
work with our longtime partner KaBOOM! and the Florida Panthers organization
to provide the first playground for students at K.C. Wright Leadership
Academy," said JetBlue's Chief Operating Officer Rob Maruster. "Play is such
an important part of a child's development. This playground will serve as a
source of recreation and a safe place to play for the entire Tamarac

More than 200  volunteers from JetBlue, the Florida Panthers, K.C. Wright
Leadership Academy, organizers from KaBOOM! and residents of the Tamarac
worked side by side to build the new playground at K.C. Wright Leadership
Academy. Today's kids spend less time playing outside than any previous
generation in part because only one in five children live within walking
distance of a park or playground. This play deficit is having profound
consequences for kids physically, socially and cognitively. Children need a
place to play every day in order to be active and healthy.

"KaBOOM! is thrilled to continue our tremendous work with our National
Partner, JetBlue," said KaBOOM! Founder and CEO Darell Hammond. "Every child
deserves to have a great place to play and we made that possible for children
at K.C. Wright Leadership Academy, while bringing KaBOOM! one step closer to
our vision of a great place to play within walking distance of every child in

"Our entire school community is honored to have been chosen by KaBOOM! for
this playground build. Our teachers, administration, staff, and parents at
Kathleen C. Wright Leadership Academy have worked collaboratively with our
partners to ensure a successful build for our deserving students. In keeping
with our mission, we know that this playground will have a profound impact on
our students both inside and outside the classroom by creating positive and
healthy experiences for them through fun, physical activity that will help to
increase their concentration and focus at school," said Kathleen C. Wright
Leadership Academy Assistant Principal, Donald G. Nicolas. "In addition, the
benefits of play also encourage high academic achievement which is the
expectation for our students. We anticipate continuing this relationship with
JetBlue and the Florida Panthers that has been forged through the building of
this play space. This playground will make a tremendous impact on our school
campus and our neighboring community for years to come."

JetBlue and KaBOOM! have worked together over the last seven years to create
play spaces for children. This partnership has successfully engaged more than
3,600 volunteers to move 15 tractor trailers full of mulch and build 15
playgrounds, which now benefit more than 10,000 children. The playground at
K.C. Wright Leadership Academy marks the 16^th playground build, four in
Florida, through the collaboration. This is also JetBlue's fifth build in 2012
(Long Beach, CA; San Juan, Puerto Rico; Boston, MA: San Francisco, CA; and
Fort Lauderdale, FL). JetBlue Airways is a KaBOOM! National Partner, a group
of organizations providing long-term guidance and support to KaBOOM! and its

About K.C. Wright Leadership Academy

Kathleen C. Wright Schools Inc. was founded in 2009 in memory of and as a
legacy to the late Dr. Kathleen C. Wright. After teaching at Dillard High
School for 16 years, she became the first Black person elected to serve on the
School Board of County and also the first Black person to serve on any school
board in the State of Florida. As a board member, Dr. Wright served two,
four-year terms (1974-1982) and was a strong advocate of school integration
and affirmative action. She was dedicated to providing a quality education to
all of Broward County's children. Both the Broward County Public Schools
Administration Building and its street location are named in her honor. In
November 2010, Broward County Public Schools approved K.C. Wright Schools
Inc.'s first charter application, Kathleen C. Wright Leadership Academy
(KCWLA), to serve children in grades Kindergarten through 8th Grade. We are a
college preparatory school focused on providing the best for our students
including opportunities for leadership training and character building.

About the Florida Panthers

Sunrise Sports & Entertainment is the premier company of its kind in South
Florida. Florida Panthers Social Media is powered by Ford - follow us on
Twitter and Facebook. Home to the Florida Panthers Hockey Club and
internationally recognized concerts and events, the Broward County-owned BB&T
Center is one of the top ranked venues of its kind in the world.

About KaBOOM!

KaBOOM! is the national non-profit dedicated to saving play. Children today
spend less time playing outdoors than any previous generation, a fact that is
having disastrous consequences on their health, achievement levels, and
overall well-being. To fight this play deficit, social entrepreneur Darell
Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision
of creating a great place to play within walking distance of every child in
America. Since then, KaBOOM! has mapped over 90,000 places to play, built more
than 2,200 playgrounds, and successfully advocated for play policies in
hundreds of cities across the country. KaBOOM! also provides communities with
online tools to self-organize and take action to support play on both a local
and national level. Hammond chronicles the founding of the organization and
the importance of the cause of play in his The New York Times Best Seller
KaBOOM!: A Movement to Save Play, now out in paperback. The book details how
businesses and communities can work together to save play for children across
the country. All author proceeds support KaBOOM!. Headquartered in Washington,
D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more
information, visit

About JetBlue Corporate Social Responsibility

At JetBlue Airways, our commitment to corporate social responsibility goes
beyond raising cause awareness.We are dedicated to developing impactful
charitable partnerships, supporting and aligning ourselves with the
communities in the cities we serve, and creating significant volunteer
experiences for our crewmembers.Our focus is to create programs and
opportunities and fully engage our resources to connect with our communities
within the areas of Youth & Education, Community, and the Environment. In
addition, we align our efforts to reflect the diverse interests and core
values of our business by striving to enrich the lives of others.Moving
forward, we will sustain JetBlue's charitable efforts through continuous
support and unique programs that help promote positive social and
environmental change.

About JetBlue Airways
JetBlue is New York's Hometown Airline™ with other focus cities in Boston,
Fort Lauderdale, Los Angeles, Orlando and San Juan. Known for its
award-winning service and free TV as much as its low fares, JetBlue offers the
most legroom in coach of any U.S. airline (based on average fleet-wide seat
pitch) as well as super-spacious Even More Space seats. JetBlue is also
America's first and only airline to offer its own Customer Bill of Rights,
with meaningful and specific compensation for customers inconvenienced by
service disruptions within JetBlue's control. Visit
for details. JetBlue serves 74 cities with 750 daily flights and plans to
launch service to Providence, Rhode Island on Nov. 29, 2012 and Charleston,
South Carolina and Albuquerque, New Mexico in early 2013. With JetBlue, all
seats are assigned, all fares are one-way, and an overnight stay is never
required. For information call +1 800-538-2583 (TTY/TDD +1 800-336-5530), or

SOURCE JetBlue Airways

Contact: Media, JetBlue Corporate Communications, +1-718-709-3089,, or Reservations, +1-800-JETBLUE (538 2583), TTY/TDD:
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