T-Mobile USA Announces Appointment of New Chief Marketing Officer

  T-Mobile USA Announces Appointment of New Chief Marketing Officer

Business Wire

BELLEVUE, Wash. -- November 16, 2012

T-Mobile USA, Inc., today announced the appointment of Michael Sievert, a
20-year marketing veteran of the tech and telecom sectors, as the company’s
new chief marketing officer, effective Nov. 19.

T-Mobile USA, Inc., today announced the appointment of Michael Sievert, a
20-year marketing veteran ...

T-Mobile USA, Inc., today announced the appointment of Michael Sievert, a
20-year marketing veteran of the tech and telecom sectors, as the company's
new chief marketing officer, effective Nov. 19. (Photo: Business Wire)

“Mike is a unique creative genius, and his track record as a disruptive force
in tech and telecom couldn’t be better suited to our plans to redefine
wireless as America’s un-carrier,” said John Legere, president and CEO of
T-Mobile USA. “This is a critical and incredibly exciting time for T-Mobile as
we race forward with our network modernization and LTE launch in 2013, ramp up
investments in re-launching our brand, and begin to shake up the U.S. wireless

With Sievert’s appointment, Andrew Sherrard — who has been serving as acting
CMO since spring 2012 — will return to his position as senior vice president
of marketing for T-Mobile’s contract business. “I also want to personally
thank Andrew for his leadership during this transition and for the
extraordinary work he’s done these past months in moving our brand and our
company forward,” Legere added.

In his 20 years with companies such as Clearwire, AT&T Wireless, Microsoft,
IBM and Procter & Gamble, as well as innovative tech ventures, Sievert showed
a flair for transformative change and for shaking up the status quo. At
Clearwire, he helped lead that business to over 5x revenue growth and 10x+
customer growth in two short years. Before Clearwire, Sievert’s
outside-the-box creativity was on full display as co-founder and CEO of
Switchbox Labs, a startup focused on pioneering technologies for Internet TV
(and which he successfully sold to Lenovo). During his time as executive vice
president and chief marketing officer at AT&T Wireless, where he spearheaded a
series of groundbreaking and highly successful marketing campaigns, Sievert
was twice named as one of the 25 most influential marketers in the U.S. by 
Advertising Age. He previously served as executive vice president, chief
global marketing and sales officer, at E*Trade. Sievert has also served on the
board of directors at Rogers Wireless, Switch and Data, and a number of
venture-backed private companies over the years.

Most recently, Sievert served as CEO of Seattle-based Discovery Bay Games, a
global leader in mobile and tablet gaming accessories. Sievert continues to be
a significant shareholder and supporter of Discovery Bay Games.

The news of Sievert stepping in as the company’s new chief marketing officer
is the latest in a series of major T-Mobile announcements and activities in
recent months following the appointment of John Legere as the company’s new
president and CEO, including the recent news of T-Mobile’s proposed merger
with MetroPCS, which would combine the two companies to create what Legere
described as “the preeminent value leader in the wireless market.”

Forward-Looking Statements

This news release includes “forward-looking statements” within the meaning of
the Private Securities Litigation Reform Act of 1995. The statements in this
news release regarding the business outlook, expected performance and
forward-looking guidance, as well as other statements that are not historical
facts, are forward-looking statements. The words “estimate,” “project,”
“forecast,” “intend,” “expect,” “believe,” “target,” “providing guidance” and
similar expressions are intended to identify forward-looking statements.

Forward-looking statements are estimates and projections reflecting
management’s judgment based on currently available information and involve a
number of risks and uncertainties that could cause actual results to differ
materially from those suggested by the forward-looking statements. With
respect to these forward-looking statements, management has made assumptions
regarding, among other things, customer and network usage, customer growth and
retention, pricing, operating costs, the timing of various events and the
economic and regulatory environment.

About T-Mobile USA

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of
Deutsche Telekom AG (OTCQX: DTEGY). By the end of the third quarter of 2012,
approximately 131 million mobile customers were served by the mobile
communication segments of the Deutsche Telekom group — 33.3 million by
T-Mobile USA — all via a common technology platform based on GSM and UMTS and
additionally HSPA+ 21/HSPA+ 42. T-Mobile USA’s innovative wireless products
and services help empower people to connect to those who matter most. Multiple
independent research studies continue to rank T-Mobile USA among the highest
in numerous regions throughout the U.S. in wireless customer care and call

In order to provide comparability with the results of other U.S. wireless
carriers, all financial amounts are in US dollars and are based on accounting
principles generally accepted in the United States (“GAAP”). T-Mobile USA
results are included in the consolidated results of Deutsche Telekom, but
differ from the information contained herein as, among other things, Deutsche
Telekom reports financial results in Euros and in accordance with
International Financial Reporting Standards (IFRS).

For more information, please visit http://www.T-Mobile.com. T-Mobile is a
federally registered trademark of Deutsche Telekom AG. For further information
on Deutsche Telekom, please visit www.telekom.de/investor-relations.

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