Koubachi Wi-Fi Plant Sensor hits Apple Retail Stores in Europe

        Koubachi Wi-Fi Plant Sensor hits Apple Retail Stores in Europe

  PR Newswire

  ZURICH, November 16, 2012

ZURICH, November 16, 2012 /PRNewswire/ --

Right in time for the Holiday Season, the Koubachi   Wi-Fi Plant Sensor
Outdoor will be available in the Apple Retail Stores throughout  Europe .
Only six months after launching its product, the Swiss startup Koubachi
achieves a further milestone and makes its entry into offline retail with the
flagship brand Apple.

Since its launch in March 2012, the Koubachi Wi-Fi Plant Sensor provides
plants with a voice and gives plant owners a green thumb. Recognized and
reviewed by key tech publications and media around the globe such as
TechCrunch (US), T3 (UK), BBC (UK), The Huffington Post (US), Macworld
(Australia), NZZ (CH), the Koubachi Wi-Fi Plant Sensor was previously
available online - either through Koubachi's own webshop or authorized online
resellers.

"We are thrilled to enter offline retailing with Apple," states Philipp
Bolliger, CEO and Co-founder of Koubachi and adds: "It's always been our goal
to get the Koubachi Wi-Fi Plant Sensor into Apple's Retail Stores and we are
very proud to achieve it within only six months after launching the product."

Apple will add the new outdoor version of the Koubachi Wi-Fi Plant Sensor to
its product range, and will include it in all of its European Apple Retail
Stores. IPx4 certified, the new Koubachi Wi-Fi Plant Sensor Outdoor is fully
rainproof making it the ideal device for every passionate gardener.

"Apple is certainly a partner of choice for any offline distribution strategy
in consumer electronics, in particular for a Start-up company like Koubachi."
says David Kurmann, Head of Marketing & Sales of Koubachi and explains: "We
are very happy to launch the product with Apple right in time for Christmas
being convinced that it makes a great gift."

The Wi-Fi Plant Sensor measures soil moisture, light intensity and
temperature. Using the built-in Wi-Fi module, the data is sent to the Koubachi
cloud, where it is analyzed by the Koubachi Plant Care Engine based on
scientific plant care models developed in cooperation with biologists. Through
the free iPhone App or Web App (my.koubachi.com) the plant owner receives
tailored advice on when and how to care for his plants. Koubachi notifies the
plant owner through push notifications (iPhone App) or email (Web App)
regarding the five key care parameters for every plant:

  *Watering
  *Fertilizing
  *Misting
  *Temperature
  *Light

The Koubachi Wi-Fi Plant Sensor is available as an Indoor and Outdoor version.
A particular emphasis in the development of the product has been put on the
design. In April 2012, the Koubachi Wi-Fi Plant Sensor has been awarded the
internationally well-known red dot design award.

About Koubachi

Koubachi AG is located in Zurich, Switzerland and was founded in 2009.
Koubachi revolutionizes the way objects and things in your household are
communicating with you. Our mission is to identify the potential of Smart
Objects and create new possibilities of use, new services, and a simpler yet
more powerful user experience. In short, we want to simplify your life! With
its first product - the interactive Wi-Fi Plant Sensor - Koubachi aims to make
plant care a new user experience.

Heather Delaney Senior Account Executive email : heather.delaney@dynamopr.com

Contact: Mobile: +44(0)7446073352